energy policy 2.0: designing sustainable behavior
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Energy Policy 2.0
designing behavioral changes
for energy efficiency
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connecting energy talents promoting sustainable innovations
We are Greencubator
the platform for
Listed among the TOP10 social initiatives-2013 by Ukrainska Pravda and The Insider
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What we do?2 Ukrainian green startupspresented themselves atCeBIT as a result of
Greencubator - CODE_ncooperation
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Media coverage
Impact: energy innovators!TeslaCamp invites you to join energy innovations fun
3 TeslaCamp 3 teams become !nalistsof RockStart AcceleratorSmart Energyprogram (out of 120 contestants)
"best energy startup#at IBM Mentors Kay,winner at hack4good
now resident inRockStartAccelerator
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Focus areas
social innovations entrepreneurship education media
Behavioralchangesfor energy e!ciencyand waste minimization
Sustainable
Media Schoolfor journalistsand bloggers
Localeconomiesdevelopment
Energy E$cientUniversities
Incubatorsdevelopment
Lectures ofleaders in green
entrepreneurship
Communitiesempowerment
Energy
innovationshackathon Curricula
development
Internationalcooperation
Joint mediaprojects
Green content:video and text
for syndication byUkrainian media
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Energy Policy 2.0
where to start?
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Renewables?
Renewables?
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Externalities
Externalities /
Environmental footprint?
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This is how our building look in thermal cameras
separatist allies
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Extraction Generation Distribution Consumption
Arent you forgetting something?
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!"#$%&'('$)
An average energy efficiency promo for consumers
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Why nobody gives a damn?
Aliens, predators, oligarchs?
Whos guilty?
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Geometry vs. physics!
No financial returns!
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People hatesaving energybut they love saving money
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They are actually
saving brain energy
Have you ever tried quitting smoking?
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Brain
is the center of
energy efficiency ecosystem
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Energy Policy 2.0
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People can bea powerful change agent
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Hi i d i f l ti
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Hippies as drivers of energy revolution
They revolted
against huge utilities
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Advertising is
not enoughBehavioral design rules!
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Energy Policy 2.0
People are
WatchdogsAdvocates Investors
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Investors? What investors?
Our people are poor,
lazy and apathetic!*
*a major stereotype
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An average car20 years passed
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An average heating control20 years passed
Yes, its fortochka, baby!
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There are some advantagesof ancient technologies
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But some things have to gogo away, go south, live in our memories
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People love being cooleven more than saving money!
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Add feedback loopfinancial! People love saving money!
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Build smart networksI even dare to say Smart Grid
This Internet thingy is
highly insecure and
easily hackable
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Smart ads!
This works!
Yes, energy
is warfare too
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Financial toolsMoney fuel the change
Consumprion-
based invoicing
Credits & interest
rates coverage
Funding energy-
audits and renovation
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Things to stopWorst enemies are well-knows
Punishing
energy-efficiency
Sticking
to inefficiencies
Feeding
monopolies
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Behavioral toolsthere are things to stop and things to launch
Key tools
Peer pressureGami"cation Engagement
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People powerEnabling collaboration and upstream generation
Empowering
communities
Enabling
small-scalegeneration
Grid access
to new players
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Energy innovationsWorst enemies are well-knows
Energy
apps
Consumer
networks IT for energy
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Energy sector capitalizationMarket cap of sector is better then losses of NaftoGaz
New
businessideas
Capitalization growth
for energy sector
Investments
attraction
Converting peer pressure into savings
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Converting peer pressure into savings
Monetizing sustainable behavior
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Recyble Bank
Monetizing sustainable behavior
Mosaic C o d in esting sola ene g
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Mosaic:Crowd-investing solar energy
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World`s largest crowdsourcing project proves
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World s largest crowdsourcing project proves
- change is possible!
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Roman Zinchenko
+380 67 4492876
findgreencubatorat
We are open for cooperation!