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MARKETING KIT 2020
MEET THE BRANDS
BIOTCANADA.CA
LINDUSTRIEELECTRIQUE.CA
ENERGY-MANAGER.CA
that emPOWER Canada’s electrical, energy and IoT markets!
EBMAG.COM
EBMag is the go-to resource for Canadian electrical contracting, maintenance and engineering professionals, as well as distributors, technicians and related stakeholders.
20,300 qualified magazine subscriptions
1300 consulting/specifying engineers
14,500 subscribers are electrical contractors and/or those involved in utilities work
1900 maintenance electricians
1400 electrical distributors
MEET Show Guide SPECIALSpeaking of MEET, Electrical Business is once again partnering with sister publication HPAC to produce the Official Show Guide. What better way to draw delegates’ attention to your booth? Ask us for details!
PLEASE REFER to the Rate Card on pages 4-5.
NEW!
THE ONLY3RD-PARTYAUDITEDELECTRICALMAGAZINE IN CANADA
15,700 newsletter subscribers, all CASL-compliant
9,736 followers
21,900 monthly website visitors
SPECIALS & BONUSES
Distributor SPECIALElectrical Business newsletter deploys weekly to 15,700 subscribers. Distributors! Tap into our audience (and those co-op funds) by owning the “Deals of the Month” section. Sold monthly, 2-3 announcements weekly, can rotate.
MEET 2020 Show & Tell
Both Electrical Business AND L’industrie électrique are exhibiting at MEET 2020—Atlantic Canada’s pre-eminent MEP event—in Moncton, and we want you to be there with us!The April 2019 editions of EBMag and LE are our special MEET 2020 Show Issues in which you have the opportunity to double your ad space for one low price and tell your own story in our Show & Tell and Des mots à votre image sections. Available for all standard ad sizes.
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2020 EDITORIAL CALENDAR
ISSUE DEADLINES CONTENT BONUS DISTRIBUTION PROMOTION
FEBRUARY Ad material due10 January 2020Mails7 February 2020
• Alternative energy• Hazardous locations• Retail lighting
• Alberta Electrical Assoc. Learning Expo
• IEEE ESTMP (Electrical Safety, Technical, Maintenance & Projects) Workshop
APRIL Ad material due6 March 2020Mails3 April 2020
• High-voltage/utility• Institutional Lighting• Internet of Things
• MEET Show
• Lightfair 2020
• Show & Tell (BOGO) for Manufacturers
• MEET Show Guide
MAY Ad material due10 April 2020Mails8 May 2020
• Life safety systems• Smart home wiring• Connected lighting• Special Distribution &
Supply Section
• Electro-Federation Canada (EFC) Annual Conference
• Electrical Contractors Assoc. of Alberta Training Day
• Innovation Showcase. Special section for showing off New-To-Market technologies. Includes 50% off custom eBlast.
JUNE Ad material due15 May 2020Mails12 June 2020
• Motors & Power• LV information &
communications technology (ICT)
• Landscape lighting
AUGUSTBuyers Guide
Ad material due24 July 2020Mails21 August 2020
• Who makes what, and where do you get it?
PLUS...• NATIONAL Survey Results
(Charge-out rates, Salaries)
• AD North American Meeting, Electrical Supply Division
• Show & Tell (BOGO) for Distributors
OCTOBER Ad material due11 September 2020Mails9 October 2020
• Bonding & grounding• Industrial automation• Hazloc lighting
DECEMBER Ad material due6 November 2020Mails4 December 2020
• Work truck preview• Test & measurement• Recreational lighting
Electrical Business also covers industry news, products & solutions, codes & standards, letters to the editor, safety, legal analysis and more.
Participate!Please send us your news, photos, information, article ideas, etc. Contact the editor:
Kavita [email protected]
EBMAG.COM Electrical Business | MARKETING KIT 2020 3
10% ASK US ABOUT...
ASK US ABOUT...
surcharge for premium page positions
MAGAZINE (print)
All rates NET Canadian funds
MAGAZINE (digital)
2020 ADVERTISING RATES AND SPECS
1/4 Page Square3.375” x 5”
*All sizing is Width x Height
Double Page Spread Bleed: 16.25” x 11.125” Trim: 16” x 10.875”Live Area: 15” x 10”
Full PageBleed: 8.25” x 11.125” Trim: 8” x 10.875” Live Area: 7”x 10”
• Double-page spreads • Cover wraps • French door covers • Belly bursts & bands• Sticky notes • Gate folds ...and more!
• SOLE SPONSORSHIP • Slideshows• Background Audio • Auto-video play • Lightboxes • Interstitial pages • Multiple URLs
1/2 Page Vertical 3.375” x 10”
1/2 Page Horizontal 7” x 5”
1/3 Page Vertical 2.125” x 10”
1/3 Page Horizontal 7” x 3.25”
DIGITAL AD SPECS Ask your sales rep for the Cheat Sheet! PRINT AD SPECSFiles must be 300 dpi and have 1/8-in. bleed on all bleeding sides. Please send high-resolution PDFs via email (if under 5MB) or through our Loading Dock (FTP site) at www.annexprod.loadingdock.ca. ALL FILES MUST BE COMPRESSED OR STUFFED.
ANY QUESTIONS? PLEASE CONTACT:Kathryn Nyenhuis, Account [email protected]
Frequency Full page11.2”x 7” WxH
1/2-pg vert.5.6” x 7” WxH
1x to 3x $1,600 $1,300
BEST VALUE! 4x $1,200 $900
1x to 3x $1,600 $1,300
BEST VALUE! 4x $1,200 $900
Frequency Full page 1/2-pg vert. 1/2-pg horiz. 1/3-pg vert. 1/3-pg horiz. 1/4-pg square
1x $5,500 $4,200 $4,200 $3,400 $3,400 $2,800
3x $5,200 $3,900 $3,900 $3,200 $3,200 $2,600
6x $4,900 $3,600 $3,600 $2,900 $2,900 $2,400
BEST VALUE! 7x $4,500 $3,400 $3,400 $2,500 $2,500 $2,200
1x to 3x $2,400 $1,800 $1,800 $1,300 $1,300 $1,100
BEST VALUE! 4x $2,000 $1,500 $1,500 $1,100 $1,100 $900
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Sizes & RatesSold monthly
Leaderboard728x90 px300x50 px (mobile)
Big Box300x250 px
Super Big Box300x600 px
InLine Billboard970x250 px300x250 (mobile)
WallpaperEnquire for specs
Programmatic Marketing 3-month campaign
100,000 impressionsEnquire for specs
50,000 impressionsEnquire for specs
$1,200 $1,200 $2,000 $1,800 $2,400 $5,000 $2,500
$300 $300 $500 $400 $700 $5,000 $2,500
$500 $500 $700 $600 $900 $5,000 $2,500
$500 $500 $700 $600 $900 $5,000 $2,500
ASK US ABOUT...
WEBSITES
EMAIL PRODUCTS
NEW!
NEWSLETTER CUSTOM eBLAST MARKETPLACE LIGHTING CONNECTS
Sizes & RatesSold monthly (negotiable)
Leaderboard728x90 px300x50 px (mobile)
Big Box300x250 px
Spotlight*Sold by deployment300x250 px75 words + link
Deal of the MonthDistributors Only300x250 px75 words + link
NationalEnquire for specs
RegionalEnquire for specs
300x300 px75 words + link(min. 3 deployments)
*Deploys every other month300x300 px75 words + link
$1,300 $1,300 $900 $2,200 $3,990 $1,200 first 1000($350 add’l thousand)
$600 n/a
$400 $400 $500 $1,000 n/a $1,200 $300 n/a
$800 $800 $900 $1,500 $4,800 $1,200 first 1000($350 add’l thousand)
$500 n/a
$800 $800 $900 $1,500 $3,990 $1,200 first 1000($350 add’l thousand)
$500 $1,100
All rates NET Canadian funds 2020 ADVERTISING RATES AND SPECS
• Landing pages • Video hosting • Expandable big box • Expandable leaderboard • Inline billboards • White paper hosting • Modal window ...and more!
EBMAG.COM Electrical Business | MARKETING KIT 2020 5
A variant of Electrical Business, L’industrie électrique serves the Quebec electrical market in French AND with a dedicated French editor in the province.
WE PROVIDE INDUSTRY-SPECIFIC FRENCH TRANSLATION AND AD RESETTING AT NO ADDITIONAL COST!
4100 CASL-compliant Newsletter recipients
4 magazines (digital) and biweekly newsletters
Deploys to
34,000 recipients
Participate!Please send us your news, photos, information, article ideas, etc. Contact the editor:
Lucie Côté[email protected]
ISSUE DEADLINES CONTENT BONUS DISTRIBUTION PROMOTION
FEBRUARY Ad material due10 Jan. 2020Mails 7 Feb. 2020
• Alternative Energy• Motors & Power
APRIL Ad material due6 Mar. 2020Mails 3 Apr. 2020
• Work Trucks• High-voltage/utility
• MEET Show• Salon Lumen
• Show & Tell (BOGO) for Manufacturers
• MEET Show Guide
JUNE Ad material due15 May 2020Mails 12 June 2020
• Test & Measurement
• Internet of Things
OCTOBER Ad material due11 Sept.2020Mails 9 Oct. 2020
• Fire & Life Safety• Lighting
ISSUE DEADLINES
FEBRUARY Ad material due 11 February 2020Publishes 19 February 2020
APRIL Ad material due 10 April 2020Publishes 21 April 2020
JUNE Ad material due 9 June 2020Publishes 18 June 2020
OCTOBER Ad material due 13 October 2020Publishes 22 October 2020
Subscribers range from building owners & managers to information & communications technology designers & technicians.
BIoT Canada Magazine focuses on technological solutions in networked lighting, environment & controls, connectivity, and security & safety to transform dumb buildings into smart ones.
8200 subscribers
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Subscribers include property, building, facility, operations and energy managers across industrial, commercial and institutional sectors.
Deploys to
16,000 CASL-compliant subscribers
4 magazines (digital) and biweekly newsletters
ISSUE DEADLINES CONTENT
FEBRUARY Ad material due 11 February 2020Publishes 19 February 2020
• Roof coatings• Water recirculation systems• Retrofitting non-standard lighting grids• Smart thermostats
APRIL Ad material due 10 April 2020Publishes 21 April 2020
• Air leak detection• Smart fans• Onsite electrical generation• Artificial intelligence (AI) applications
JUNE Ad material due 9 June 2020Publishes 18 June 2020
• Window films• High-efficiency boilers• Connected lighting• Plug load controls
OCTOBER Ad material due 13 October 2020Publishes 22 October 2020
• Moisture barriers• High-efficiency pumps• Voltage management• Lighting controls
June 9 2020Vaughan, ON
WHERE INTERNET OF THINGS
THEORY BECOMES IOT PRACTICE
NEW!
Talk to us about Sponsorship & Speaking opportunities, exhibitor packages and more!
Participate!Please send us your news, photos, information, article ideas, etc. Contact the editor:
Doug [email protected]
The Buildings IoT Forum will explain—in plain language—the value of IoT in the spaces and places in which we work and play.
This exciting new event will attract:• Buildings owners & managers,
engineers• Information technology officers,
energy managers• Information & communications
technology designers & technicians• Security systems integrators• Electrical & mechanical contractors,
distributors and wholesalers
EBMAG.COM Electrical Business | MARKETING KIT 2020 7
LET US emPOWER your Canadian marketing objectives
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As members of Annex Business Media—Canada’s largest privately-owned B2B publisher—our carefully curated audience database delivers the decision-makers you want for your products and solutions.
Anthony CapkunAssociate Publisher, [email protected] • office905-717-6421 • cell
YOUR TRUSTED INDUSTRY PARTNER 55 years & counting
Jennifer DiIorioAccount [email protected] • office647-280-5885 • cell
Content marketing Custom printing Webinars Reader surveys
We recognize and, in fact, encourage uniqueness in your marketing strategies, especially when combined with the tried-and-true tactics. Let’s have a conversation about all the things we can do together, including (but not limited to):
Custom publishing Contests List rentals Polybagging
Video production Podcasts Microsites Programmatic marketing
WE’D LOVE TODISCUSS YOURMARKETINGOBJECTIVESGOING INTO 2020AND BEYOND,AND HOW WE CANHELP FULFIL THEM
Your marketing dollars are more precious than ever, meaning you need proven solutions in your marketing toolbox!
No one has you covered in Canadian marketplace like:
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