energomera insurance company

Energomera Insurance Company

BUSINESS PLAN

Alexander AkimenkoOleg Kotov

10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.

Table of Contents

I. Table of ContentsII. Executive SummaryIII. Business DescriptionIV. Business Environment AnalysisV. Marketing PlanVI. Operational PlanVII.Financial PlanVIII.Appendices

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Mission

• Energomera Insurance Company is dedicated to providing insurance products and business services that provide high quality, protection, and value pricing. We wish to establish a successful cooperation with our mother company that respects its interests and goals.

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Executive Summary• Energomera Insurance Company is a start-up provided insurance

services for JSC Energomera Corporation and small business companies.

• Attracting of the new client provided by efficient marketing plane which was made by top managers of the company and some specialists and experts who was engaged to analyze market situation and create marketing plan.

• The keys to success for Energomera Insurance Company are quality of business services and products, personal contact, timely and accurate service, development of one-to-one relationships, and a reputation of honesty and integrity.

• Energomera Insurance Company has efficient structure. It is not many employee in the company, so it is very efficient-controlled organization.

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Year 1 Year 2 Year 3

-50000

0

50000

100000

150000

200000

250000

300000

350000

400000

Yearly net profit, thousand rublesGross margin, thousand rublesReserves, thousand rubles


Business Description

• Energomera Insurance Company is open joint-stock company.

• Nominal capital of the Company divided into shares 90% of which are owned by JSC «Energomera Corporation».

• 10% of the shares divided between 3 top Managers of the company.

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7

Efficiency of work. Energomera Insurance Company should make profit not only for itself, but for every client.

New technologies. Using of the new technologies should make Energomera Insurance Company work faster.

Economic. Only economic methods of making business.Range of options. All clients can choose different kinds of

services.Gain of work. Good work – good payment.Original. Original and innovation area of work and methods of

work.Market. Market oriented work.Ease of work. Only ease atmosphere of work can create efficient

nice impression.Risks. Risks – one of the main factor which we consider every day.Actual. All our work must be interesting for the market.


Marketing Plan

• The main aim of our company is to keep financial resources of the JSC «Energomera Corporation» in the company. Another aim is to attract new clients from small business in our region. So we have two markets: JSC «Energomera Corporation» and small businesses in Stavropol Region.

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• Product of our company is insurance services of business sales, cargo, equipment and responsibility of contract members.

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Marketing Plan


How our company would attract clients?

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conferences and fairs

website of our company

direct marketing


Calculation of expenses on marketing campaign

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# Type of marketing Quantity

per year,

pcs.

Price, rub Costs, rub

1 Web-site 1 40 000 40 000

2 Brochures 200 11 2 200

3 Business cards 1000 2 2 810

4 Exhibitions 4 15 000 60 000

TOTAL: 105 010


Operational Plan• The office of Energomera Insurance Company will be situated in

the Stavropol business centre. Required space is going to be 192 m2

• There is going to be:– 3 private offices for chief officers, – 3 rooms for managers, – 1 reception room, 1 canteen, – 1 WC– 1 pantry.

• The estimated rent cost is 78 000 rubles per month• Maintenance is 10 000 rubles per month• The business hours – from 9 a.m. to 7 p.m. • 5 day business week.

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Organizational structure

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Chief Executive Officer

Chief Accounting Offi

cer

Chief Financial Officer

Office Manager (agent)

Assistant Manager (agent)

Marketing Manager

Sales Manager

(agent) (2)

Assistant Manager (agent)


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Chief Accounting Officer Oleg Kotov

Chief Financial Officer Alexandr Akimenko


12-Month Profit and Loss Projection

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Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

-1800

-1600

-1400

-1200

-1000

-800

-600

-400

-200

0

Net profit, thousand rubles


Three-Year Profit Projection

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Year 1 Year 2 Year 3

-20000

0

20000

40000

60000

80000

100000

120000

140000

Yearly net profit, thousand rubles


THANK YOU FOR YOUR ATTENTION

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