© 2012 TBG Digital

Building a fan base ofengaged ‘passionistas’

© 2012 TBG Digital

What’s the story?

© 2012 TBG Digital

Energizer wanted to buildan engaged community

on Facebook

© 2012 TBG Digital

What did we do?

© 2012 TBG Digital

TBG Digital created a totalizer which monitored Energizer’s donations to ‘Help for Heroes’, a

charity formed to financially supportthose wounded in Britain's conflicts

Energizer gave the charity 5p forevery new fan. These donations wereused as an incentive for fans to recruit

additional fans to the page via the totalizer app

© 2012 TBG Digital

‘Help for Heroes’ was very much apassion center for UK residents.

Once recruited, TBG continued to engagewith the new fans balancing product-based

updates with hero-based posts

© 2012 TBG Digital

What were the results?

© 2012 TBG Digital

3.3xbetterengagement rates than

the industry average

Case period: September to December 2011

and £100,000 for the heroes