end-user agreements: competition law, innovation policy and individual autonomy the intellectual...

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End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy Osgoode Hall Law School, Sept. 18, 2009 Ariel Katz Associate Professor Director, Centre for Innovation Law and Policy Faculty of Law University of Toronto

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Page 1: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

End-user Agreements: Competition Law, Innovation Policy and

Individual Autonomy

The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Osgoode Hall Law School, Sept. 18, 2009

Ariel KatzAssociate Professor

Director, Centre for Innovation Law and PolicyFaculty of Law

University of Toronto

Page 2: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

The Phenomenon

Page 3: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

The Question:

• Should restrictive license terms be enforced? • Does a breach of those terms constitute

infringement? • Should circumventing such restrictions be

unlawful?

Page 4: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

2 simple unsatisfactory answers

• No:– Parliament granted some rights to users; – Decreed that certain subject matter is in the

public domain– Therefore that’s were they belong.

Page 5: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Example:Dear esteemed critic,

I’m an aspiring poet, considering whether I should pursue my passion. Your opinion is very important to me. Please read the enclosed poems and tell me what you think about them. By reading them, however, you agree not to criticize them publicly.

Yours,

Poeticus

Page 6: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Example:

Terms of Use of Website

I’m an aspiring poet, considering whether I should pursue my passion. Your opinion is very important to me. Please read the poems and tell me what you think about them. By downloading them, however, you agree not to criticize them publicly.

Disagree Agree

Page 7: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

2 simple unsatisfactory answers

• Yes:– IP law creates only a default allocation of rights;– Contracts ≠ property (in personam vs. in rem);– License terms = product features;– Courts don’t design product features;– Competition between sellers is the best protector

of consumers’ interests.

Page 8: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Can competition law help?

• Not really.• Designed to deal with exceptional cases, not

micromanagement of the economy;• Requires substantial lessening of competition• Elaborate markets and effects analysis;• Standing requirements;• Limited in dealing with effects on future

innovation.

Page 9: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

There’s no place for the state in the

bedrooms of the nation

Page 10: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

There’s no place for copyright law in the living-rooms of the

nation (sort of). Theberge (2002)

Page 11: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

“Insofar as is possible, this Court should adopt an interpretation ... that respects end users’ privacy interests, and should eschew an

interpretation that would encourage the monitoring or

collection of personal data gleaned from Internet-related

activity within the home.” SOCAN v. CAIP (2004)

Page 12: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy
Page 13: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

The exercise of state power to limit

individual liberties should be justified

(sort of).

Page 14: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

intrusiveness

Priva

te pe

rform

ance

Time s

hifting

Reve

rse en

ginee

ring

Commercial

piracy

Public perfo

rman

ce

Page 15: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

incentive

Private performance

Time shifting

Reverse engineering

Commercial piracy

Public performance

Page 16: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

intrusiveness

incentive

Private performanceTime shifting

Reverse engineering

Commercial piracy

Public performance

Page 17: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Selective non-enforceability

• Based on:1. How important is the restriction for incentives to

create;2. How intrusive the restriction is;3. How widespread the restriction is.

Page 18: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

Sources of innovation

Manufacture centric User innovation

Page 19: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

The Question:

• Should restrictive license terms be enforced? • Does a breach of those terms constitute

infringement? • Should circumventing such restrictions be

unlawful?

Page 20: End-user Agreements: Competition Law, Innovation Policy and Individual Autonomy The Intellectual Property Bargain: Consumer Perspectives in a Global Economy

The answer

• No categorical answer• A nuanced answer depends on:

1. How important is the restriction for the incentives to create;

2. Vs. how important user freedom is for user- innovation;

3. How intrusive the restriction is upon users’ liberties;

4. How widespread the restriction is.