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END BACK NEXT Developing Business Systems The Systems Approach Prototyping Systems Analysis Systems Design End User Development Section II Implementing Business Systems Implementing New Systems Managing Organization al Change KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc. 10-1 Real World Cases Developing Developing Business/IT Business/IT Solutions Solutions Module IV Development Processes

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Page 1: END BACKNEXT Developing Business Systems The Systems Approach Prototyping Systems Analysis Systems Design End User Development Section II Implementing

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-1

Real World Cases

Developing Developing Business/IT Business/IT

SolutionsSolutions

Module IV – Development Processes

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-2

Real World Cases

Learning ObjectivesLearning Objectives1.Use the systems development process outlined in this

chapter, and the model of IS components from Chapter 1 as problem-solving frameworks to help you propose information systems solutions to simple business problems.

2.Describe and give examples to illustrate how you might use each of the steps of the information systems development cycle to develop and implement an e-business system.

3.Explain how prototyping improves the process of systems development for end users and IS specialists.

4.Identify the activities involved in the implementation of new information systems.

5.Describe several evaluation factors that should be considered in evaluating the acquisition of hardware, software, and IS services.

6.Identify several change management solutions for end user resistance to the implementation of new information systems.

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-3

Real World Cases

Developing Developing Business/IT SolutionsBusiness/IT Solutions

• The Systems Approach• Information Systems

Development or Application Development

• Real World Case 1- Real World Case 1- Blue Blue Cross, AT&T Wireless, and Cross, AT&T Wireless, and CitiStreetCitiStreet Click to go to

Case 1

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-4

Real World Cases

The Systems ApproachThe Systems Approach• Recognize and Define

Problem Using Systems Thinking

• Develop and Evaluate Alternatives

• Select a Solution• Design the System Solution• Implement and Evaluate

the Success of the Designed System

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-5

Real World Cases

The Systems ApproachThe Systems Approach• Using Systems Thinking

–The Fifth Discipline• Seeing Relationships

Among Systems• Seeing Processes of Change

Among Systems• Systems Context• An Example of Systems

Thinking…

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-6

Real World Cases

The Systems ApproachThe Systems ApproachAn Example of Systems Thinking

Poor Sales

Management?

InadequateSellingEffort

?

Out-of-DateSales

Procedures?

PoorSales

Performance?

Control

IncorrectSales Information?Feedback

Input Processing Output

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-7

Real World Cases

The Systems ApproachThe Systems ApproachIS Development Cycle

SystemsInvestigation

Product Feasibility Study

SystemsAnalysis

Product Functional Requirements

SystemsDesign

Product System Specifications

SystemsImplementation

Product Operational System

SystemsMaintenance

Product Improved System

Understand the Business Problem or Opportunity

Develop an Information System Solution

Implement the Information System Solution

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-8

Real World Cases

Systems Development CycleSystems Development CycleSystems Development Life CycleThe Prototyping Process

Identify an End User’s Business

Requirements

Develop Business System

Prototypes

Revise the Prototypes to Better

Meet End User Requirements

Use and Maintain the Accepted

Business System

PrototypingCycle

MaintenanceCycle

•Investigation/Analysis

•Analysis/Design

•Design/ Implementation

• Implementation/ Maintenance

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-9

Real World Cases

Agile Systems DevelopmentTypical Prototyping-Based Systems

Development Process

Systems Development CycleSystems Development Cycle

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-10

Real World Cases

• National Sales Team Collaboration Difficult

• Development of Web-Based Enterprise Knowledge Management Portal

• Support for Collaboration• Omitted Features Had to be Added• Resulted in Better Collaboration

and Improved Access to Knowledge

Systems Development CycleSystems Development CycleFrito-Lay Inc.: Failure and Frito-Lay Inc.: Failure and Success in Systems DevelopmentSuccess in Systems Development

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-11

Real World Cases

• Feasibility Studies• Organizational

Feasibility• Economic Feasible• Technical Feasibility• Cost/Benefit Analysis• Intangible Costs• Intangible Benefits

Systems Development ProcessSystems Development ProcessStarting the ProcessStarting the Process

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-12

Real World Cases

Systems Development ProcessSystems Development ProcessStarting the ProcessStarting the Process

Key Objectives Action Plan

Feedback Feedback

IT Proposalsfor Addressing

Strategic Business Priorities

Business Case for Investing in

e-Business Projects

Planning for Application

Development and

Implementation

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-13

Real World Cases

Starting the ProcessStarting the ProcessSystems Development ProcessSystems Development Process

Feasibility Factors

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-14

Real World Cases

Starting the ProcessStarting the ProcessSystems Development ProcessSystems Development Process

How a Feasibility Study Might Measure a Proposal

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-15

Real World Cases

Starting the ProcessStarting the ProcessSystems Development ProcessSystems Development Process

Possible Benefits of New System

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-16

Real World Cases

Systems AnalysisSystems Analysis•Organizational Analysis•Analysis of the Present System

•Hardware•Software•Network•People Resources•Document Activities of Input, Processing, Output, Storage, and Control Systems

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-17

Real World Cases

Systems AnalysisSystems AnalysisBuyer Zone and OfficeMax: Evaluating Buyer Zone and OfficeMax: Evaluating Customer Website Experiences Customer Website Experiences

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-18

Real World Cases

Systems AnalysisSystems Analysis

•Websites Failed to Support the Purchase-or-Lease Decision Process

•Should Support Decision Processes Before Pushing Product

•Provide the Right Tools at the Right Time

•Integrate Related Tasks

Buyer Zone and OfficeMax: Evaluating Buyer Zone and OfficeMax: Evaluating Customer Website Experiences Customer Website Experiences

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-19

Real World Cases

Systems AnalysisSystems AnalysisFunctional Requirements for a Functional Requirements for a Proposed e-Commerce System Proposed e-Commerce System

What Should be Done – Not How…

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-20

Real World Cases

Systems DesignSystems DesignSystems Analysis Describes What Systems Analysis Describes What is to be Done…is to be Done…

Systems Design Specifies HowSystems Design Specifies How

Systems Design

• Screen, Form, Report, and Dialog Design

• Data Element Structure Design

• Program and Procedure Design

User Interface Design

Data Design

Process Design

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-21

Real World Cases

Systems DesignSystems DesignUser Interface DesignUser Interface Design

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-22

Real World Cases

Systems DesignSystems DesignUser Interface DesignUser Interface Design

Examples…Examples…

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-23

Real World Cases

Systems DesignSystems DesignPriceline.com: Designing a Priceline.com: Designing a User InterfaceUser Interface

•Simplifying the Web Interface

•Simpler and More Compelling Site Brought 50% Increase in Visitors

•Less Decision Making by User is a Good Thing

•Much More Successful Design

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-24

Real World Cases

Systems DesignSystems DesignExamples of Systems Specifications Examples of Systems Specifications for a New e-Commerce System for a New e-Commerce System

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-25

Real World Cases

End User DevelopmentEnd User DevelopmentFocus on Processing Activity Focus on Processing Activity Components Components

Input

What data are available, in what form?

ProcessingWhat operations on the inputs are needed to produce the desired output?What software can most effectively support those operations?

StorageDoes the application use previously stored data?Does it create data that must be stored for future use by this or other applications?

Output

What information is needed by end users and in what form should the output be presented?

ControlWhat controls are needed to protect against accidental loss or damage?Is there a need to control access to data used by the application?

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-26

Real World Cases

End User DevelopmentEnd User DevelopmentFocus on Processing Activity Focus on Processing Activity Components Components

•Inputs•Outputs•Processing•Storage•Control•Doing End User Development

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-27

Real World Cases

End User DevelopmentEnd User DevelopmentMS FrontPage Development Tool MS FrontPage Development Tool

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-28

Real World Cases

End User DevelopmentEnd User DevelopmentEncouraging Intranet Website DevelopmentEncouraging Intranet Website Development

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-29

Real World Cases

End User DevelopmentEnd User DevelopmentProvidence Health System: Providence Health System: End User Web DevelopmentEnd User Web Development

•Had Outdated and Incorrect Website Content

•IT Gave Up Control to Encourage Group Content to be Added to Internet and Intranet Sites Using Development Tools

•MS FrontPage Used to Empower Other Departments at Little Cost

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-30

Real World Cases

ImplementingImplementingBusiness SystemsBusiness Systems

• System Design• Implementation• Maintenance• Challenges and StrategiesReal World Case 2- Real World Case 2- Intercontinental Hotels, Del Intercontinental Hotels, Del

Taco, and Cardinal Health Taco, and Cardinal Health Click to go to

Case 2

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-31

Real World Cases

Implementing New SystemsImplementing New SystemsOverview of the Overview of the Implementation ProcessImplementation Process

ImplementationActivities

Acquisition of Hardware,

Software, and

Services

Software Development

or Modification

Data Conversion

End User Training

Conversion•Parallel•Pilot•Phased•Plunge

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-32

Real World Cases

Implementing New SystemsImplementing New SystemsZurich North America: IT Zurich North America: IT Project ManagementProject Management

•Desire for Full Project Transparency Through Intranets

•10-20% of Incomes Based Upon Company Success

•Wanted Project Management Agreements in Writing

•No Projects Without a Paying Customer

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-33

Real World Cases

Implementing New SystemsImplementing New SystemsEvaluating Hardware, Software, Evaluating Hardware, Software, and Servicesand Services

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-34

Real World Cases

Implementing New SystemsImplementing New SystemsExamples from IBM of Hardware, Examples from IBM of Hardware, Software, and IS ServicesSoftware, and IS Services

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-35

Real World Cases

Implementing New SystemsImplementing New SystemsTen Major Hardware Evaluation Ten Major Hardware Evaluation FactorsFactors

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-36

Real World Cases

Implementing New SystemsImplementing New SystemsSelect Software Evaluation Select Software Evaluation FactorsFactors

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-37

Real World Cases

Implementing New SystemsImplementing New SystemsEvaluating IS Service FactorsEvaluating IS Service Factors

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Developing Business SystemsThe Systems ApproachPrototypingSystems AnalysisSystems DesignEnd User DevelopmentSection IIImplementing Business SystemsImplementing New SystemsManaging Organizational Change

KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-38

Real World Cases

Implementing New SystemsImplementing New SystemsOshKosh B’Gosh, Inc.: Evaluating IT Vendors OshKosh B’Gosh, Inc.: Evaluating IT Vendors and Productsand Products

•Used System to Connect Vendors

•Work to Design Requirements First – Then Seek Solutions

•Check References on Vendor Applications

•Involve End-User in the System Selection Process

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-39

Real World Cases

Implementing New SystemsImplementing New SystemsOther Implementation ActivitiesOther Implementation Activities•Testing•Data Conversion•Documentation

–Computer-Aided Systems Engineering (CASE)

•Training

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-40

Real World Cases

Implementing New SystemsImplementing New SystemsClarke American Checks: Web-Based ERP Clarke American Checks: Web-Based ERP TrainingTraining

•Use of Website For Collaborative Training on New ERP Software

•Watching or Performing Simulated Transactions

•Self-Paced Training Well Liked and Costs Less

•75% Savings Over Instructor-Led Training

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-41

Real World Cases

Implementing New SystemsImplementing New SystemsExample Implementation PlanExample Implementation Plan

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-42

Real World Cases

Implementing New SystemsImplementing New SystemsConversion MethodsConversion Methods•Parallel Conversion•Phased Conversion•Pilot Conversion•Plunge or Direct Cutover–Graphically…

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-43

Real World Cases

Implementing New SystemsImplementing New SystemsConversion MethodsConversion Methods

Old System

Old System

Old System

Old System

New System

New System

New System

New System

Parallel

Pilot

Phased

Plunge

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-44

Real World Cases

Implementing New SystemsImplementing New SystemsIS MaintenanceIS Maintenance

Systems MaintenancePost-Implementation Review

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-45

Real World Cases

Implementing New SystemsImplementing New SystemsGM Locomotive Group: Failure GM Locomotive Group: Failure in System Implementationin System Implementation

•Builder of Diesel-Electric Locomotives•Failure in Launch of ERP Application in 2001

•Parts Business Virtually Stopped•Undertook Emergency 6 Month Turnaround

•SAP System Reconfigured, Flushed and Replaced Data

•Legacy Mainframe Couldn’t Handle New System

•System Didn’t Perform•Some Outsourcing Occurring

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-46

Real World Cases

Managing Organizational Managing Organizational ChangeChange

Resistance to ChangeResistance to Change•End-User Resistance•End-User Involvement

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-47

Real World Cases

Managing Organizational Managing Organizational ChangeChange

Resistance to ChangeResistance to ChangeObstacles to Knowledge Management

3%

9%

15%

20%

53%

User Resistance to Sharing Knowledge

Immaturity of Technology

Immaturity of Knowledge Management Industry

Cost

Lack of Need

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-48

Real World Cases

Change ManagementChange ManagementCrane Engineering: Overcoming Crane Engineering: Overcoming User Resistance to CRMUser Resistance to CRM•Difficulty in Changing Habits of Sales Persons

•Fear of Windows and CRM•Sell Advantages to Sales Staff to Win Acceptance

•Move From Product to a Customer Centered Approach

•Requires Structural Changes Throughout All Aspects of the Firm

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-49

Real World Cases

Change ManagementChange ManagementFocus is on PeopleFocus is on People•Change Action Plan•Change Sponsors•Change Teams•Encouraging Open Communications

•Receiving Feedback•Work Within the Company Culture

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-50

Real World Cases

Change ManagementChange ManagementDuke Energy: A Guerilla Approach to Business ChangeDuke Energy: A Guerilla Approach to Business Change

•e-Team of Advocates Went Throughout Company Launching Internet Initiatives

•In 18 Months Team Had Saved $52 Million

•Search for Other Activities for the Internet

•New Team Launched Initiatives•Used Mantra “Invest Little-Save Big”

•Launched Many Projects

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-51

Real World Cases

SummarySummary1. The Systems

Development Cycle2. Prototyping3. End-User Development4. Implementing IS5. Evaluating Hardware,

Software, and Services6. Implementing Business

Change

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Real World Cases

KEY TERMSKEY TERMSChange ManagementConversion MethodsCost/benefit AnalysisData conversionDocumentationEconomic FeasibilityEnd User InvolvementEnd User ResistanceEnd User Developmenta. Hardwareb. IS Servicesc. SoftwareFeasibility StudyFunctional RequirementsImplementation ProcessIntangiblea. Benefitsb. CostsOperational FeasibilityOrganizational AnalysisOrganizational Feasibility

Postimplementation ReviewProject ManagementPrototypePrototypingSystems AnalysisSystems ApproachSystems DesignSystems Development Life

CycleSystems ImplementationSystems InvestigationSystems MaintenanceSystem SpecificationsSystem TestingSystems ThinkingTangiblea. Benefitsb. CostsTechnical FeasibilityUser Interface Design

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Copyright 2005, McGraw-Hill/Irwin, Inc. 10-53

Real World Cases

Real World Case 1 Blue Cross, AT&T Wireless, and CitiStreet: Development Challenges of Self-Service Web Systems

Click to go toCase 1

Real World Case 2 Intercontinental Hotels, Del Taco, and Cardinal Health: Implementation Strategies for Upgrading Core Business Systems

Click to go toCase 2

Optional Case StudiesOptional Case Studies

Real World Case 3 DuPont and Southwire: Implementing Successful Enterprise Information Portals

Real World Case 4 Wyndham International and Amazon.com: Cost-Effective IT Resource Acquisition Strategies

Click to go toCase 3

Click to go toCase 4

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-54

Real World Cases

Security and Ethical Challenges

Chapter 11

Module V – Management Challenges

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Real World Cases

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

1- Why do more than a third of 1- Why do more than a third of all Web self-service customers all Web self-service customers get frustrated and end up get frustrated and end up calling a help center? Use the calling a help center? Use the experiences of Blue Cross-experiences of Blue Cross-Blue Shield and AT&T Blue Shield and AT&T Wireless to help you Wireless to help you answer.answer. Return to

Cases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-56

Real World Cases

• Poorly Designed Web Interface– Confuses Users with Options– Asks Questions Users Can’t

Answer• Using Cumbersome Drop-down

Boxes• Wording is Hard to Understand• Requires Customers to Indicate

Network Type

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

Discussion Points Would Include: Discussion Points Would Include:

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Copyright 2005, McGraw-Hill/Irwin, Inc. 10-57

Real World Cases

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

2- What are some solutions to 2- What are some solutions to the problems users may have the problems users may have with Web self-service? Use with Web self-service? Use the experiences of the the experiences of the companies in this case to companies in this case to propose several solutions. propose several solutions.

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-58

Real World Cases

• Use Focus Group End Users to Ensure System Logic

• Redesign Web site to Send Customers to Correct Network Site

• Budget Money/Time to Maintain Site

• Design Flexibility for Change as Needed

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

Discussion Points Would Include: Discussion Points Would Include:

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Real World Cases

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

3- Visit the websites of Blue Cross-3- Visit the websites of Blue Cross-Blue Shield and AT&T Wireless. Blue Shield and AT&T Wireless. Investigate the details of Investigate the details of obtaining an individual health obtaining an individual health plan or a new cell phone plan. plan or a new cell phone plan. What is your appraisal of the What is your appraisal of the self-service features of self-service features of these websites? Explain these websites? Explain your evaluations. your evaluations. Return to

Cases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-60

Real World Cases

• Responses Will Vary• Apply Chapter Concepts in

Discussions

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

Considerations Would Include: Considerations Would Include:

Return toCases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-61

Real World Cases

• Responses Will Vary• Apply Chapter Concepts in

Discussions• Give Pros and Cons of Sites

Blue Cross - AT&TBlue Cross - AT&TWireless and CitiStreet:Wireless and CitiStreet:

Development Challenges of Self-Development Challenges of Self-Service Web SystemsService Web Systems

Considerations Would Include: Considerations Would Include:

Return toCases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-62

Real World Cases

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

1- What are the benefits and 1- What are the benefits and limitations of the key limitations of the key implementation strategies that implementation strategies that are being used by are being used by InterContinental Hotels?InterContinental Hotels?

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-63

Real World Cases

• Associated Risks• Partnering with End Users

• Internal Staff Completes Application Programming

• Effective Project Management

Discussion Points Would Include: Discussion Points Would Include:

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

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Real World Cases

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

2- Do you agree with how Del 2- Do you agree with how Del Taco is managing the Taco is managing the implementation of its IT implementation of its IT project? Why or why not?project? Why or why not?

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KEY TERMS

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Real World Cases

• Outsourcing Installation of Hardware

• Use Microsoft Corp. to Design SQL Server Inventory Database

• Mix of Internal/External Development Teams

• Hire the Best Project Managers

Discussion Points Would Include: Discussion Points Would Include:

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

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KEY TERMS

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Real World Cases

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

3- What are several change 3- What are several change management techniques that management techniques that could help to ensure the could help to ensure the successful implementation of successful implementation of CRM projects? Use Cardinal CRM projects? Use Cardinal Health to illustrate your Health to illustrate your answer. answer.

Return toCases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-67

Real World Cases

• Use capital review/operating Committees

• Use CRM Software Development Tools

• Management and Executive Cooperation of CRM projects

Discussion Points Would Include: Discussion Points Would Include:

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

Return toCases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-68

Real World Cases

• Use capital review/operating Committees

• Use CRM Software Development Tools

• Management and Executive Cooperation of CRM projects

• Prepare for Disruption

Discussion Points Would Include: Discussion Points Would Include:

InterContinental HotelsInterContinental HotelsDel Taco and Cardinal Health: Del Taco and Cardinal Health:

Implementation Strategies for Upgrading Implementation Strategies for Upgrading Core Business SystemsCore Business Systems

Return toCases Page

Return toChapter 10

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-69

Real World Cases

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

1- Why do so many enterprise 1- Why do so many enterprise information portals fail to information portals fail to attract “adequate interest attract “adequate interest among targeted users?” What among targeted users?” What can be done to improve the can be done to improve the usage of portals in business? usage of portals in business?

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-70

Real World Cases

• No strategy, Lifecycle, or Change Management

• No Strategy beyond Technical Architecture

• Company Problems Surrounding Portal Technology

• Critical Usability Issues Get Shortchanged

• Content Management• Integrate Order Site to Back-end

System

Discussion Points Would Include: Discussion Points Would Include:

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

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KEY TERMS

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Real World Cases

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

2- What is the business value 2- What is the business value of their enterprise portal to of their enterprise portal to DuPont’s Performance DuPont’s Performance Coatings group? How could Coatings group? How could it be improved? it be improved?

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Real World Cases

• Use Content Management to Eliminate Obsolete Literature

• Body shops can Get Needs Via the Portal

• Resume Service and Job Posting

• Needed Improvements Added

Discussion Points Would Include: Discussion Points Would Include:

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

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KEY TERMS

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Real World Cases

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

3- What are the business 3- What are the business benefits of Southwire’s benefits of Southwire’s enterprise portal? Describe enterprise portal? Describe several ways it might be several ways it might be improved. improved.

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-74

Real World Cases

• Clean up Multiple Internal/Corporate Web Sites

• Customer Orders up 33%, and 25% are Electronic

• Managers Approve and Post Announcements

• Single Sign-on, Multilevel Security Access, Customization and Personalization

• Cutting Costs Associated with Processing

Discussion Points Would Include: Discussion Points Would Include:

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-75

Real World Cases

• Clean up Multiple Internal/Corporate Web Sites

• Customer Orders up 33%, and 25% are Electronic

• Managers Approve and Post Announcements

• Single Sign-on, Multilevel Security Access, Customization and Personalization

• Cutting Costs Associated with Processing • Increasing Productivity

Discussion Points Would Include: Discussion Points Would Include:

DuPont and Southwire: DuPont and Southwire: Implementing Successful Implementing Successful

Enterprise Information PortalsEnterprise Information Portals

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-76

Real World Cases

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

1- Are the resource acquisition 1- Are the resource acquisition challenges faced by CIOs any challenges faced by CIOs any different than those faced by different than those faced by other business managers in other business managers in times of tight budgets? Why times of tight budgets? Why or why not? or why not?

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-77

Real World Cases

• Use of “Systems Thinking” • Embrace Change as Open-

source Systems• Rethink Utilizing Your

Relationships with Suppliers and Customers

• Be Creative/View Problems as Opportunities

Discussion Points Would Include: Discussion Points Would Include:

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-78

Real World Cases

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

2- What are the business 2- What are the business benefits and limitations of benefits and limitations of Rick Dalzell’s IT resource Rick Dalzell’s IT resource acquisition strategies for acquisition strategies for Amazon? Amazon?

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-79

Real World Cases

• Reduce Percent of Sales Generated that is Spent on IT costs

• Hidden costs resulting from the use of open-source savings

• Improve Your Relationships with Customers and Suppliers

• Austerity Forces Company to Become Creative in Resolving IT Upgrade

Benefits and Limitations Include: Benefits and Limitations Include:

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-80

Real World Cases

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

3- Are Dalzell’s strategies 3- Are Dalzell’s strategies applicable to small as applicable to small as well as large businesses? well as large businesses? Explain your answer. Explain your answer.

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-81

Real World Cases

• IT Staffing Size Limits Smaller Business Alternatives

• IT Budgets in Smaller Businesses Are Restrictive

• Strategies are Applicable Regarding Size of Business

Discussion Points Include: Discussion Points Include:

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

Return toCases Page

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KEY TERMS

Copyright 2005, McGraw-Hill/Irwin, Inc. 10-82

Real World Cases

• IT Staffing Size Limits Smaller Business Alternatives

• IT Budgets in Smaller Businesses Are Restrictive

• Strategies are Applicable Regarding Size of Business

• Smaller Business are More Creative than Larger Business in Finding IT Solutions

Discussion Points Include: Discussion Points Include:

Wyndham International and Wyndham International and Amazon.com: Cost-Effective IT Amazon.com: Cost-Effective IT Resource Acquisition StrategiesResource Acquisition Strategies

Return toCases Page