EN311EN311: English for : English for Business Purposes I Business Purposes I

((Reading & WritingReading & Writing))

A. Woraporn Wattanawaha Language InstituteLanguage Institute

KluaynamtaiCampus: Building 4, Ground Floor

Rangsit Campus: Building 10, 4th Floor

E-mail: woraporn.w@bu.ac.thTel: 02-350-3500 ext. 1680

A. Woraporn Wattanawaha Language InstituteLanguage Institute

KluaynamtaiCampus: Building 4, Ground Floor

Rangsit Campus: Building 10, 4th Floor

E-mail: woraporn.w@bu.ac.thTel: 02-350-3500 ext. 1680

EN311: English for Business EN311: English for Business Purposes I Purposes I EN311: English for Business EN311: English for Business Purposes I Purposes I

2 periods2 periods Reading & WritingReading & Writing70 points

1 period1 periodConversationConversation30 points

2 periods2 periods Reading & WritingReading & Writing70 points

1 period1 periodConversationConversation30 points

TextbookTextbook & Supplementary Sheets& Supplementary Sheets

ReadingReading New Insights into BusinessNew Insights into Business

by Graham Tullis, Tonya Trappe Publisher: Longman Mid-term Unit 1 2 3 Final Unit 4 5 6

WritingWriting Supplementary Sheets

ReadingReading New Insights into BusinessNew Insights into Business

by Graham Tullis, Tonya Trappe Publisher: Longman Mid-term Unit 1 2 3 Final Unit 4 5 6

WritingWriting Supplementary Sheets

Score AllocationScore Allocation EN311 EN311 ((Reading Reading && WritingWriting))

MT Exam (RW) 25 points

FN Exam (RW) 25 Assignments 10

Group Presentation Writing Assignment Outside Reading

Business Project 10 (Green Business)

Total 70 points

MT Exam (RW) 25 points

FN Exam (RW) 25 Assignments 10

Group Presentation Writing Assignment Outside Reading

Business Project 10 (Green Business)

Total 70 points

Group PresentationGroup Presentation 5 pointsGroup PresentationGroup Presentation 5 points

6 Groups per class Read the TextbookTextbook

MT MT – Unit 1 2 3– Unit 1 2 3 FN FN – Unit 4 5 6– Unit 4 5 6

Each group prepares Each group prepares a Reporta Report which includes which includes 4 4 PartsParts : Part I:Part I: Summary Summary Part II:Part II: Personal Responses Personal Responses Part III:Part III: 5 Questions & Answers 5 Questions & Answers Part IV:Part IV: Vocabulary Vocabulary (15 words ) (15 words )

1. Thai meaing 1. Thai meaing 2. English 2. English meaning meaning 3. Sentence 3. Sentence ExampleExample

Group Presentation (PowerPoint / Game etc.)Group Presentation (PowerPoint / Game etc.):: MT Review Week 7: Unit 1 2 3MT Review Week 7: Unit 1 2 3 Final Review Week 14: Unit 4 5 6Final Review Week 14: Unit 4 5 6

Writing Assignment & Writing Assignment & Class Discussion Class Discussion 5 pointsWriting Assignment & Writing Assignment & Class Discussion Class Discussion 5 points

Writing Assignment (Individual Work)Writing Assignment (Individual Work) An application letter, resume, company profile, memo, e-An application letter, resume, company profile, memo, e-

mailmail Research & TellResearch & Tell

Find more information of the unknown and interesting key words in the reading passages Unit 1 - 6. Research for detailed information. Present your findings in front of the classroom.

Ex: What is Eindhoven? What is diversification? What is product range? Give more explanation.

Use some illustration, websites, books, refer to your Use some illustration, websites, books, refer to your sources of reference. Where do you get the sources of reference. Where do you get the information?information?

Answer the questionsAnswer the questions in the classroom. Study the textbook and do the word definitions or exercises before you come to class.

Outside Reading ReportsOutside Reading Reports (Individual Work)(Individual Work)

Outside Reading ReportsOutside Reading Reports (Individual Work)(Individual Work)

Read 2 business articles2 business articles related to the topics of the textbook and write the reports.

In exam, prepare to answer questions related the In exam, prepare to answer questions related the them!!!them!!!

MTMT 1 Outside reading report: Retailing FNFN 1 Outside reading report: Franchising

Each report consists of 4 Parts:4 Parts: Part I:Part I: Summary Summary Part II:Part II: Personal Responses Personal Responses Part III:Part III: 5 Questions & Answers 5 Questions & Answers Part IV: Part IV: Vocabulary Vocabulary (15 words )(15 words )

1. Thai meaing 1. Thai meaing 2. English meaning 2. English meaning 3. Sentence Example3. Sentence Example

Business Project:Business Project: Green Business (10 points)

Business Project:Business Project: Green Business (10 points)

2 groups in competition to win 10 points! Each group will set up a Simulated Companya Simulated Company that produces

and sells its own green products. The green products have to be created under the concept of

saving the environment. To complete the project, students have to prepare:

A BoardA Board with details including the company name, logo, contact information, the product description: features, price, and promotion plan.

A DisplayA Display of their product in an exhibition booth. If desired, the product may be for sale.

A Product PresentationA Product Presentation which includes: introducing their company, product description, demonstrating how the product works, and a promotion plan.

A Feedback ReportA Feedback Report which includes responses to organizing the project, such as satisfaction, experiences, preferences, and knowledge gained from the project.

Written AssignmentsWritten AssignmentsWritten AssignmentsWritten Assignments

Letter Parts & Format Styles (Supplementary Sheet # 1)

Company Profile Resume (Curriculum Vitae) Letter of Application Questionnaire E-mail : requesting information E-mail : Arranging a meeting ( Supplementary Sheet

#2) Memo E-mail : ordering supplies ( Supplementary Sheet

#3)

AttendanceAttendance Students who are absent more than 15 15

periodsperiods (R+W+C) are not allowed to take the final exam.

Missing classes will automatically equate to missing works.

Late submission of assignments will not be accepted.

Business EthicsBusiness Ethics You have a large order of new products

ready to deliver to a key customer. You have just discovered a flaw in the manufacturing process. Even though the product looks OK, it will not meet a critical performance specification and will probably malfunction in the field. However, your company has severe cash flow problems and you urgently need the cash from this order. If you ship, you will have the cash from your customer before the problem is discovered.

What action do you take? What action do you take? Why?Why?

Letter Parts & Format Letter Parts & Format StylesStylesLetter Parts & Format Letter Parts & Format StylesStyles

Supplementary Sheet #1Supplementary Sheet #1