Great Lakes Fruit, Vegetable & Farm MarketEXPO

Michigan Greenhouse Growers ExpoDecember 8-10, 2009

DeVos Place Convention Center, Grand Rapids, MI

Enology (Wine Making) I

Wednesday morning 9:00 amWhere: Gallery Overlook (upper level) Room F

CCA Credits: PD(2.0)

9:00a.m.

Overview of MSU Enology Education Program

Paul Jenkins, Small Fruit Education Coordinator, MSU

9:20a.m.

Education and Training for the Michigan Wine and Grape Industry

Tom Smith, Institute of Agricultural Technology, MSU

9:40a.m.

Growing Wine in the Great Lakes State: New Regions, New Varieties, NewOrganizations

Linda Jones, Michigan Grape and Wine Industry Council

10:00a.m.

Macro Aeration Versus Micro Oxygenation – What is the Difference andWhen is Each Technique Appropriate

Jeff McCord, Director of Research, StaVin Inc

Education and Training for the Michigan Wine and Grape Industry

The MSU Institute of Agricultural Technology (IAT) is now the Michigan partner for theViticulture and Enology Science & Technology Alliance (VESTA), a National ScienceFoundation Regional Center of Excellence in viticulture and enology on-line education. Inaddition to the on-line certificates available through VESTA, students have the opportunityto pursue a certificate in Viticulture from MSU IAT and can continue on for an Associatesdegree in partnership with community colleges in NW and SW Michigan.

Students can take VESTA courses on-line right now (www.vesta-usa.org) and, if desired,eventually earn a VESTA certificate. The pricing of VESTA courses is based on theparticular institutional host for the class. VESTA on-line courses are offered throughMissouri State University and a number of community colleges in the Midwest. These areall VESTA partners and each institution will have their own tuition rate. Students can take acombination of VESTA, community college (in NW & SW Michigan) and MSU courses toearn an MSU IAT certificate in Viticulture; or take additional community college coursesand along with VESTA and MSU courses, earn an AAS.

The VESTA certificates are 31or 33 credits (Viticulture or Enology). The MSU IATcertificate in Viticulture is 53 or 54 credits and includes 16 credits on-line through VESTAas well as 16 credits of MSU plant science courses, including a 3-4 month internship at awinery or vineyard. It also includes 21 or 22 credits of basic math, science, English andother general education credits from the community college.

There are a number of Michigan practicum sites for VESTA courses and the MSU IATcertificate required internship provides students with the opportunity to obtain a great dealof hands on learning as they pursue their interest.

For more information, contact:

Tom SmithActing Associate DirectorInstitute of Agricultural Technology121 Agriculture HallCollege of Agriculture & Natural ResourcesMichigan State UniversityEast Lansing, MI 48824-1039(517) 353-4822 office(517) 202-3019 cell

GROWING WINE IN THE GREAT LAKES REGION

Linda JonesMichigan Grape and Wine Industry Council

jonesL9@michigan.gov 517 373-9789

Wine Grape Varieties

Top Three Varieties – White and RedAcres In Production – Bearing and Nonbearing

White1997 2006

Riesling 150 340Chardonnay 160 195Vidal Blanc 115 145

Red1997 2006

Pinot Noir 39 135Cabernet Franc 50 47Merlot 18 60

Source of information: USDA Rotational Fruit Surveyhttp://www.nass.usda.gov/Statistics_by_State/Michigan/Publications/Michigan_Rotational_Surveys/mi_fruit07/fruit.html

Cold-Hardy Minnesota Varieties – developed in MinnesotaMinnesota cold climate conference – February 10-13, 2010 Minneapolis

Please participate in USDA production surveys. They are an important measure of industry growth.

New Regions

The wine industry is expanding around the state

Founder’s Winery, Buchanan www.founderswinecellar.comBluewater Winery, Sanilac County, north of Port Huron www.bluewaterwinery.comDizzy Daisy Winery www.dizzydaisywinery.comGarden Bay Winery, Upper Peninsula www.gardenpeninsulawinery.comTrees Winery, Monroe www.treeswines.comChateau Aeronautique, Jackson www.ChateauAeronautiqueWinery.comCody Kresta Winery, Mattawan www.codykresta.comThree Fold Vine, Garden Peninsula, Upper Peninsula www.threefoldvine.comLake Effect Winery www.lakeeffectwinery.comLawton Ridge Winery http://www.lawtonridgewinery.comCherry Creek Old Schoolhouse Winery www.oldschoolhousewinery.comSilverleaf Vineyards and Winery www.silverleafvineyard.comCirca www.circawinery.comThe Fox Barn www.thefoxbarn.com

Organizations

StatewideMichigan Grape and Wine Industry Council – quasi-government – housed in Department of Agriculture -

established 1985WineMichigan – lobbying – established 2005Michigan Wine Foundation - fundraising to support statewide activities in research and education

- established 2009

RegionalWine TrailsParallel 45 Wines and VinesMichigan Grape Society

As the industry grows, there are emerging needs for different organizations to address specific issues andopportunities.

Upcoming Events:

Michigan Grape and Wine Industry Conference

February 24 – 26, 2009 Amway Grand Hotel, Grand RapidsInformation available at www.michiganwines.com

MICHIGAN GRAPE AND WINE INDUSTRY COUNCILMICHIGAN DEPARTMENT OF AGRICULTURE

ANNUAL REPORTFISCAL 2009 OCTOBER 2008 – SEPTEMBER 2009

The Michigan Grape and Wine Industry Council continues to provide an important forum for statewidecollaboration in research, promotion and professional development to meet the changing needs of this excitinggrowth industry. The Council has established a goal to increase the size of the industry to 10,000 wine grape acresby the year 2024 (current acreage is approximately 2000 acres).

INDUSTRY HIGHLIGHTS Seven new wineries were recognized by the Council as new “producers of Michigan wine”, bringing

the state total to 65, up from 17 in 1995. The economic downturn in Michigan created a drop in sales revenue for many wineries across the U.S.

as consumers “traded-down” and purchased less wine at restaurants. A decline in Michigan tourismdue to the economy and high gas prices in late Summer/ Fall 2008 negatively affected tasting roomsales by many wineries, but sales to distributors, restaurants and retailers remained strong and grew formany wineries. Wine sales in Michigan by Michigan wineries increased 5% in 2008 over 2007, whilesales of all wine in Michigan showed no growth in volume in the calendar year.

WineMichigan, an industry legislative action organization, developed policy positions regardingsampling of distilled spirits at remote tasting rooms and charging for samples of wine at wineries andtasting rooms.

Michigan State University conducted a 2 day Winery Establishment Workshop, with 100 attendeesfrom Michigan and other states. The Michigan Grape and Wine Industry Council was a major sponsorof the conference.

The 2007 Census of Agriculture was released, indicating commercial grape production in 65 Michigancounties.

COUNCIL HIGHLIGHTS The Council awarded a total of $20,000 in grants to regional groups of wineries and the International

Riesling Foundation to support marketing objectives of the industry. The Michigan Wine and Spirits Competition received 395 entries from 42 wineries. Increased media

coverage of the competition helped raise public awareness of the competition and the trophypresentation reception.

Booth Michigan was retained through the Department of Management and Budget to produce and selladvertising for Michigan Wine Country magazine. 200,000 copies of this popular publication wereprinted In March 2009 and will be fully distributed by March 2010.

Winery touring was included in several ads by Travel Michigan, thanks to the close workingrelationship with this state agency. Articles on winery touring frequently appeared in TravelMichigan’s consumer e-newsletter.

Prominent consumer and trade events during the year included the Grand Rapids International Wineand Food Festival, AFD Show, the Wine and Food Festival at Meadowbrook and Schoolcraft CollegeFundraising event.

LKF Marketing of Kalamazoo completed a redesign of the touring maps on the Council’s website inSeptember 2009.

April Wine Month continued to grow in consumer and trade education impact. More than thirty eventswere held around the state to tie in with Wine Month.

The Council announced a renaming of the annual conference to the Michigan Grape and WineConference and a new location for 2010, the Amway Grand Hotel in Grand Rapids.

Discussions continue with Michigan State University, Northwestern Michigan Community Collegeand Lake Michigan Community College to develop curriculum to help train workers for employmentin the Michigan wine industry.

Great Lakes Fruit, Vegetable & Farm MarketEXPO

Michigan Greenhouse Growers ExpoDecember 8-10, 2009

DeVos Place Convention Center, Grand Rapids, MI

Enology (Wine Making) II

Wednesday afternoon 2:00 pmWhere: Gallery Overlook (upper level) Room F

CCA Credits: PD(2.0)

2:00p.m.

Application of Micro Oxygenation in Maturation of Wine

Jeff McCord, Director of Research, StaVin Inc

2:45p.m.

Educational Wine Evaluation: The Effect of Oxygen on Wine(COMMERCIAL WINEMAKERS ONLY)

Paul Jenkins, Small Fruit Education Coordinator, MSU