en mikroetnografisk studie av resenärers praktiker och upplevelse
TRANSCRIPT
En mikroetnografisk studie av resenärers praktiker och upplevelse
Jörg Pareigis@joergelp
www.slideshare.net/joergelp
Study design• Microethnographic
approach• Think aloud• Entire travel chain• Two fixed destinations• 20 participants
Super user <-> Car lover20 <-> 76 yearsKarlstad + Gothenburg
Jörg Pareigis
SMS – Susanna
“Sällanresenär”
Bought ticket via sms at 1st trip
Wants to buy new ticket
Jörg PareigisJörg Pareigis
Jörg Pareigis
Bus – Beatrice
“Sällanresenär”
Looking for right bus stop for destination
Very familiar with bus #16
Jörg Pareigis
Jörg Pareigis
Display – Dora
“Sällanresenär”
Last trip
Wants to know when the next bus is going into town
Jörg Pareigis
Map – Morgan
“Super user”
Unsure how to reach destination
Jörg PareigisJörg Pareigis
Results
Two practices:
Navigating
Ticketing
Jörg PareigisJörg Pareigis
Results
Three resource integration activities
Identifying
Sense-making
Using
Searching for resources as well as understanding persons or objects in the service environment as resources.
The process of giving meaning to and comprehending the resources previously identified.
The process of using and integrating resources previously identified and made sense of in various practices.
Jörg Pareigis
A very short ISU episode
Identifying Sense-making Using
Jörg PareigisJörg Pareigis
A longer ISU episode
I
S
U
Jörg PareigisJörg Pareigis
ResultsJörg PareigisJörg Pareigis
DiscussionJörg Pareigis
Tack!
bit.ly/joergelp-thesis
bit.ly/joergelp-googlescholar
@joergelp
Jörg PareigisJörg Pareigis