[en] 10 major trends in corporate social media management
DESCRIPTION
this is the supporting presentation regarding my pitch at the ronewmedia conference due to take palce in Bucharest on May 16th, 2012TRANSCRIPT
ronewmedia conferenceBucharest, May 16th, 2012
10 Major Trends In Corporate Social Media Management
Yann Gourvennec
Director, Web, Digital & Social Media
http://orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
10 major trends in Corporate Social Media Management
1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
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3 phases in a social media project
1
2
3
TRIGGER
DEVELOP
STRUCTURE
initial resultsprove efficiencyconvince and grow
industrialisespread the wordprofessionalise
evaluate relevancemeasure opportunitybuy-in
results
effort
interact with us online
@orangehttp://www.facebook.com/orange
http://live.orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://slideshare.net/orange
thank you!
cc, some rights reserved © 2012 – Orange – web, digital & social media