WHEN SAINT JOHN’S WAS LOOKING FOR ANEW, COST-EFFECTIVE AND INNOVATIVE WAY TOREACH WOMEN LOOKING FOR THESE SERVICESONLINE THROUGH SEARCH ENGINES SUCH ASGOOGLE, THEY TURNED TO EMPOWHER, ANAWARD-WINNING HEALTH MEDIA COMPANYFOR WOMEN, FOR HELP.

For six decades, Saint John's Health Center in SantaMonica, CA, has been providing families with qualitycare in a nurturing, respectful atmosphere that ad!dresses the needs of the entire patient ! mind, bodyand spirit. Saint John’s provides a full spectrum oftreatment and diagnostic services. In particular, theyare committed to Women’s Health Services, includingUrology,Hormone Treatments and Breast Cancer."e Company’s website provides visitors access to oneof the largest women’s health and wellness contentlibraries on the web, as well as the largest onlinecommunity of women discussing their health andwellness issues. Nearly three million women came toEmpowHER.com in 2009.Over 12 million areexpected to visit the site in 2010.EmpowHER helped Saint John’s by creating a PatientEducation Center microsite, a#ording visitors theopportunity learn about them by viewing videos producedby EmpowHER’s production team."ese videosfeatured some of Saint

John’s doctors answering questions relating to their spe-cialties.Doctor’s like Alice Chung,MD,Assistant Direc-tor,Breast Center, JohnWayne Cancer Institute at SaintJohn’s Health Center consider this technique very valu-able. “My primary concern is making sure patients un-derstand the best options for their health and wellness,and to ensure that they are comfortable with their selec-tion of the right practitioner, right procedure and proper

aftercare for themselves.With EmpowHER, I have theopportunity to share my education, research and signi$-

cant surgical experience over the years with womenwho need my help, and need it now,”she notes."is targeted, educational approach cultivatedimpressive results for SaintJohn’s. “Our EmpowHERcampaigns provided us with asolid 4:1 return on investment.EmpowHER stands outamong its peers. "ey haveprovided us rich content thatis targeted to well-informed and highly-interested healthcare consumers,” saidGreg Harrison, Administrative Director,Marketing & Business Development,Saint John’s Health Center. In addition,within the $rst $ve months, the campaigngenerated 6,000 hits to Saint John’s websites, 200 calls to the Breast Center o%ce,22 patients and seven inpatient surgeries.To learn more about EmpowHER’sPatient Education Centers, go to:empowher.com/pec

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EmpowHERCase Study:Steering Saint John’sHealth Center toOnline Success

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