empowering your participants: how to migrate your supporters from offline to online for peer-to-peer...

Empowering Your Participants:

How to Migrate Your Supporters from Offline to

Online for Peer to Peer Fundraising

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Confidential document: Kimbia Inc. 2015

Agenda

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Hi

Miriam KaganSenior Fundraising Principal

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“Our mission is to empower the Philanthropy

400 to raise the funds needed to achieve their

mission by providing the most technologically

advanced digital fundraising solutions –

Online, Mobile, & Social – in the

marketplace.”

K


Community Foundations Large, Major Non-Profits

Higher Education Racing and Registration

Organizations and Foundations


About Kimbia

Kimbia is headquartered in Austin, TX with offices in Charleston, SC, Dallas, TX, and Washington, DC Helping 19,000+ organizations supporting all fundraising

campaign types since 2007 Delivered through patented widget technology Focused on producing the optimal donor experience to

maximize donations Consistently delivering much higher conversion rates in

A/B test versus all others Portable, Scalable, and easy to integrate with CRM


Kimbia provides an all-in-one solution for…


The Kimbia Solution

Embedded in an organizations existing website•Enables branding control•Increases donor conversion by 30% on avg

Best of Breed, cloud-based platform

Mobile-ready responsive•No need for web APIs to build / style

Social sharing integration

Works with client systems of choice:•Integration ease using data APIs•App on Salesforce AppXchange

Secure, PCI Level 1 compliant, forms

£€¥$ Multi-Currency

Multi-Language

20+Gateways


Next generation online giving solution

• KIMBIA has IP and Patent Protection on its highly flexible software technology

• Clients can limitlessly scale and leverage their online giving platform

• Code snippets can be distributed anywhere

Confidential Document: Kimbia Inc. 2014

Administrators log into KIMBIA’s web-based control panel to build purchase, donation and registration forms with text, embedded media & questions...



Each form is given a unique, secure ‘snippet’ code...



Each snippet code will render a fully functional, secure transaction form anywhere that it is placed on your website...



Code snippets can also be distributed anywhere on the web.

Supporter Blogs,Partner Sites &Social Media

Any Web-Standard Mobile Device



Let’s Get Started!


WHY?• 1 in 4: number of emails from an online fundraiser to their network that result in a donation

Do your emails have a 25% conversion rate?


WHY?• More value to

you.

• Fundraisers who raise money both online and offline are significantly more valuable than those on a single channel.


WHY?


WHY?

When YMCA of Austin started online fundraising, it accounted for 4% of their revenue. Now, it accounts for 25%.

- Lauren McPhail, YMCA of Austin


Benefits to Participant

1. Instant gratification

2. Powerful tools

3. Competition

4. Wider Reach


Instant Gratification

• Easier registration

• Instant progress toward goals

• Real time tracking


• Personalize

• Reach out

• Update

• Online teamwork

• Enter offline gifts

Powerful Tools


• Visualize other’s progress

• Do better

Competition


• Gifts from across the nation and world

• Engage social networks

Wider Reach


Benefits to Organization

• Better tracking of progress toward goal

• Less staff time spent on processing gifts

• More way to engage participants

• Take advantage of time limited or last minute offers


Proven Practices

1. Hold their hand: online can be scary for some

2. Show off the benefits

3. Treat your VIPs to a special experience

4. Offer online incentives

5. Provide feedback loops and encouragement

6. Lead by example


Hold Their Hand:online can be scary for some

• Provide training material or demos to show how simple online registration/fundraising is (participant resources and kits—the online version)

• Automatically create personal fundraising page with online registration

• Offer online support: chat, webinars, “virtual buddies”

• Explain the benefits (see section earlier)

• Allow for offline gift entry as part of online goal


Show Off The Benefits

• Show how flexible a Personal Page is (photos, videos, stories, progress, thank you to recent donors)

• Show how easy it is to enter offline gifts

• Show how easy it is to be part of a team and view team progress

• Show off how easy it is to share with their network!


Treat VIPs to a Special Experience

• Who? Board members, major donors, large team captains, big prior year fundraisers

• Pre-register your VIPs-do most of the work for them

• Open “early” opportunities –access, match dollars, limited spots, for registering online


Offer Incentives to Engage Online

• Registration discounts

• Personal page milestone freemiums (ex: sticker for updating personal profile)

• Early registration

• Contests for taking actions:

• anyone who gets an online gift this week is entered...

• Top fundraisers are entered..

Fact: Participants who take at least one action online, such as update their personal page, are exponentially more like to raise funds online.


Provide Feedback Loops & Encouragement

• Send weekly email updates on progress and tips on how to raise more dollars online

• Create trigger campaigns for:

• Participants who’ve registered but haven’t updated their personal page

• Participants who’ve updated their personal page but received no gifts

• Reminders to check gifts and thank donors (give them a template)


Lead by Example

• Encourage participants to “start” the online fundraising by giving to themselves

• Show off examples of successful online fundraisers for others to use as model

• Always be a good model yourself: send regular emails with tips, overall progress, and post-event follow-up thank you.


Offline vs Online Reg


Participant Tools Online


Participant Offline Gift Entry


VIPs


Email Coaching


Self-Donation At Registration


Show Impact


Q&A

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www.kimbia.com@kimbiainc

[email protected]@miriamkagan

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Contact Information


Thank you!

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empowering your participants: how to migrate your supporters from offline to online for peer-to-peer...

Government & Nonprofit

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secure snippet code

web apis

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peer fundraising

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