EMPOWERING & ENABLING SUSTAINABLE TOURISM

DEVELOPMENT

Challenges

Current Scenario

AchievementsLangkawi Tourism Blueprint 2011-2015

Accolades

BenchmarkingLangkawi

TourismSustainable

01

02

03

04

05

06

CURRENT

SCENARIO

9%GDP

(Direct, Indirect & Induce)

1/11JOBS

(Direct, Indirect & Induce)

US$1.4 TRILION

FOREIGN EXCHANGE

6 BILION

DOMESTICTOURIST

1.8 BILION

INTERNATIONALTOURIST

TOURISM AS A DRIVER OF THE WORLDECONOMY GROWTH

Source : United Nations world Tourism Organization (UNWTO)

2013

2014

2015

25.03 Million TouristsRM60.6 Billion Tourism

Receipts

VISIT MALAYSIA YEAR 27 Million Tourist RM 76 billion Tourism Receipts

YEAR OF FESTIVAL 29.4 Million Tourists

RM 89 Billion Tourism Receipts

TOURISM INDUSTRYMALAYSIA

TRENDS

Source : Tourism Malaysia

TOURISM TARGETS

Malaysia Tourism Transformation

Plan (MTTP)

TARGET

36 millionTourist Arrivals

RM 168 billionTourist Receipts2020

Source : Tourism Malaysia

MALAYSIA & LANGKAWI 2015 PERFORMANCE

Tourist Arrivals3.62 million

Tourists ReceiptsRM5.6 billion

Average Per Capita

RM2,300

Average Length of Stay

4 nights

Average Occupancy Rate

57.4%

MALAYSIA

LANGKAWI

Tourist Arrivals25.7 million

Tourists ReceiptsRM69.1 billion

Average Per Capita

RM2,687

Average Length of Stay

5.5 nights

Average Occupancy Rate

61.9%

Source : Tourism Malaysia, USM (Understanding the Impact of Tourism on Local Business Langkawi) & LADA

LANGKAWI TOURISM

BLUEPRINT 2011-2015ACHIEVEMENT

Source : LADA Compilation Report (Malaysia Airports Holding Berhad (MAHB) , Marine Department of Malaysia, Immigration Department of Malaysia & Langkawi Port Sdn. Bhd.)

Source : LADA

*Cumulative Figure

Source : Department of Labour Penisular, Ministry of Human Resources

Source : Malaysia Airports Holding Berhad (MAHB)

IT / COMMUNICATION

Source : Malaysia Communications And Multimedia Commission (MCMC)

NUMBER OF ROOMS

Source :Tourism Malaysia

Source : LADA Compilation Figure (Ministry of Tourism and Culture, Langkawi Municipal Council & The Companies Commission Of Malaysia)

ACCOLADES

“1st Geopark In Malaysia

& South-East Asia”- UNESCO -

“Best Destination

Website In The World”- ITB Asia -

“Top 10 Most Beautiful

Beaches in the World”- National Geographic -

“Best Honeymoon Destination”- Travel Leisure India -

“Top 5 Insanely Gorgeous

Beaches”- US Publication -

“Top 10 Destination In Malaysia”- TripAdvisor -

“Top 20 Best Resort In Asia”- Traveler Readers -

“Travellers Choice Award

2013 / 2014 / 2015”- TripAdvisor -

“Top 10 Islands In Asia”- Trip Advisor -

“Top 10 Malaysian Highlight

And Attraction”- Wonderful Malaysia -

“10 Best Places To Visit In

Malaysia”- TourOpia -

“Top 10 Best Places To

Visit In Malaysia”- TripAdvisor -

LANGKAWIAwards

LANGKAWI

BENCHMARKING

6 7 8 9 10

Hawaii82.73 %

Canary74.30 %

Jeju78.57 %

Maldives83.33 %

Mauritius73.27 %

Palawan63.47 %

Tasmania72.80 %

L a n g k a w i63.53 %

Boracay65.87 %

Bali64.17 %

Sardinia62.53 %

Phuket60.50 %

Koh Samui

59.53 %

1 2 3 4 5

11 12 13

OVERALL RANKING BY ISLANDS

Source : (USM)

SUSTAINABLE

TOURISM

SUSTAINABLE TOURISM ?

SUSTAINABLE

TOURISM

Community Based

Economics

Integration of Environment

With Economy

Conservationwith equity

Environment and

Resource Goals

• Resource benefits • Minimal resource degradation• Acceptance of resource values• Matching of supply and demand

• Economic benefits to local and other stakeholders

• Economically viable industry

Economic Goals

• Community benefits• Participation• Education• Health• Employment• Visitor

Social Goals

WHAT IS A SUSTAINABLE DESTINATION ?

Environmental protection

Conservation of natural and cultural heritage

Community involvement and benefits

Destination management

key pillars of sustainability

01

02

03

04

Environmental / Natural Resources Aspect Heritage Conservation

Conservation of Geological, Biological & Cultural Heritage

Integrated Conservation of Natural & Cultural Heritage

Sustainable utilization of Heritage Resources without destruction

Social Aspect Community Development Community as a key player Capacity building of local community Education on Heritage Strengthening of “Shared Values”

Economic Aspect

Balancing Mass and Specialised Tourism

Geotourism as a part of Knowledge-based tourisms

Innovative Tourism Products

Development Framework of Sustainable Development

11th Malaysia Plan for Tourism Industry

ENHANCING TOURISM PRODUCTS

Strategies

AEnhancing tourism

products

BUpgrading service

quality

CImproving

governance

DRestrategisingmarketing and

promotion

EIntensifying

domestic tourism

• Capturing the high yield

tourists to stimulate the

industry’s contribution to

the economy.

• Domestic tourism will be

harnessed to further

increase the vibrancy of the

industry.

WAY FORWARD

Ecotourism

Heritage, Culture & Arts

Meetings, Incentives, Conventions and Exhibitions (MICE)

Shopping destinations

Muslim travel market

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0405

CHALLENGES

& HERITAGEINVOLVEMENT

COMMUNITYENHANCEMENT & PROMOTION

CLEANLINESS& BEAUTIFICATION

MARKETINGPRODUCT

STAKEHOLDERSENFORCEMENTCULTURAL& SUSTAINABLE

TOURISM

GOVERNANCESTATUTORY /

CONSERVATION

OWNERSHIP

THANK YOU…