employee social advoacy program
TRANSCRIPT
Social Advocacy Amplify Your Social Media Reach
Social advocacy is when you mobilize and empower people to amplify your reach with social media
What is social advocacy?
• Prospects are more likely to seek informa?on and advice from social media
• Advocates help boost reach beyond the corporate network
• Social media is an easy way for advocates to spread the word and generate web traffic
Social advocacy is a powerful amplifica9on tool
ü Enhances content marke?ng ü Encourages social selling ü Assists in recruitment ü Supports customer engagement
Social advocacy goes beyond brand awareness
• Employees • Distributers • Resellers
Who are the social advocates?
Partners Employees Distributers Resellers Customers
• Exis?ng content • Marke?ng ini?a?ves • Company/industry news • New products • Job pos?ngs
What content do advocates share? • Friends and family deals • Exclusive content • 3rd party content • User generated
Advocacy Board
Introducing the
Social Advocacy Board
The comprehensive social media plaNorm that enables marketers to publish, measure, engage, listen and amplify their social media presence with advocates.
Advocacy Board
Pre-‐select & compose the social posts that will be featured for advocate sharing
What The Advocacy Board can do for the marke?ng team
Track advocacy effec?veness from share to conversion
Effec?vely manage social messaging across the en?re organiza?on
Synchronize social data with marke?ng automa?on and CRM plaNorms
Advocacy Board
What the Advocacy Board can do for social advocates
Advocacy Board
• Zero overhead for marketers • One-‐click sharing for advocates • Mobile first • Built in leader board • Data is synchronized with marke?ng
automa?on plaNorms
Most Popular Features Top5
Advocacy Board
The
social advocacy board keeps it simple
Advocacy Board
Easily pin exis?ng social content to the advocacy board
Advocacy Board
Invite employees, colleagues, and partners to join the board
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Advocates login using their social profiles
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Sharing is as simple as clicking
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Gamify the experience with fun leaderboards
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Realize the value of social advocacy with easy repor?ng
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Synchronize social advocacy data with your marke?ng automa?on plaNorm
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Andrew J. Coate -‐ Kapost
“The Oktopost Advocacy board has made it dead simple to provide my team with social posts that are proven to produce.”
@andrewjcoate
Advocacy Board
The Oktopost Advocacy Board will allow you to: ü Invite anyone to be your social advocate ü Create & curate pre-‐approved & well marketed content ü Easily amplify your reach in just one click & on the go
ü Integrate with your CRM and marke?ng automa?on plaNorms
ü Leverage social insights to enrich any lead’s records
Advocacy Board