employee generated content: hr’s swiss army knife
TRANSCRIPT
Employee Generated Content: HR’s Swiss Army Knife
Christopher Kurtz – Founder and PrincipalPeerThru, LLC
@PeerThru | #recruitDC
~ 300
@PeerThru | #recruitDC
Who am I?
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PeerThru’s Pillars of Engagement
@PeerThru | #recruitDC
Where were you when…?
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* Source: socialtalent.co 5-11-16
“In their world (our world too but we didn’t come of age in it) everyone has an opinion, everyone is a reviewer, everybody gets a say,” - Dave Foxall of HRMS World.
2008: 3,300 Pieces of content
2015: 11,000,000 Pieces of Content
By the Numbers
Source: Glassdoor @PeerThru | #recruitDC
Psychology 101 – The Most Powerful Motivator of All
EGC (Glassdoor) – Acceptance Cycle
EGC
Source: 247wallst.com 8-10-2012 @PeerThru | #recruitDC
Pitfall # 1: Pretend It’s Not There
Source: Glassdoor.com @PeerThru | #recruitDC
Pitfall # 2: It’s No One’s and Everyone’s Problem Opportunity
Image source: aubenoire.wordpress.com
@PeerThru | #recruitDC
Pitfall # 3: Set It and Forget It
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Pro Tips
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Pro Tip #1: Begin with the End in Mind
+ Interview Experience Overall
54%
70%
54%
62%
75%
Interview Difficulty
Begin with the End in Mind
Source: Glassdoor
InterviewDidn't ask much. Only if I had a valid Drivers license and 2+ years of driving experience, Background checked me, then drug tested me, did final paperwork, then I was hired.
*** USED CAR FOR SALE ****
Gently Used
Some Weathering
Rubber in Good Condition
Slight Tear in the Upholstery
Low Mileage
Great Car to the RIGHT BUYER
Pro Tip #2: Be Honest - with Candidates & with Yourselves
@PeerThru | #recruitDC
Pro-Tip #3: Be Part of the Solution
EGC
Pro Tip #3: Be Part of the Solution
Actions: Results:
Actions: Results:
Source: Glassdoor.com
Bonus +1: Go the Extra Mile to Meet the Candidate on the Journey
Engagement = Content = Engagement
@PeerThru | #recruitDC
Engage Your Way @PeerThru | #recruitDC
Not an actual newsletterReview source: Glassdoor.com
Parting Thought: What Will You Do with Your Gift?
Source: Glassdoor Ebook: 25 Tips from Top CEO’s @PeerThru | #recruitDC
Don’t Be a Stranger
@PeerThru
@PeerThru
@PeerThru
@PeerThru