SPRING 2016

Reaping Rewards 21Photo Finish 17

EmployeeEngagement

A Celebratory Tradition

It’s a fun tradition that started in 2008. That’s

the year we were first named one of the 25 Best

Medium Companies to Work for in America.

We commemorated the occasion with a team

celebration. And, everyone received a logo’d

tumbler as a memento of the achievement.

Now, each time we approach a new team

goal, associates begin brainstorming and

suggesting promotional products we could

use to celebrate the win.

And, it’s with good reason.

Commemorating Achievements

As business gifts, promotional products

provide a great way to say ‘thank you’ to a team

who has worked hard and achieved a goal.

Promotional products likewise serve as

lasting reminders of a team’s achievements.

They help cement the moment in time and

the feelings associated with an important

win. And, each time a team member uses

a product commemorating a win, they’re

reminded of the success.

Engaging Employees

That’s the kind of team-building that helps

employees feel more engaged. As our cover story

explains, employee engagement is a growing

focus in many organizations. Our ‘Team-building

Takeaways’ story includes tips you can use to

build the teams in your workplace.

Meanwhile, if you have a favorite product you

think would be the perfect product for marking

a milestone, email me at 4ideas@4imprint.com.

We’ll share our favorite answers via social media.

Keep the ideas coming!

Kevin Lyons-Tarr

CEO, 4imprint

Each time we approach a milestone here at 4imprint, my inbox starts to fill with ideas from associates. Their suggestions all center on which promotional product we should use to commemorate the occasion!

FROM THE EDITOR

Kevin, with 4imprint 25 years

Microfleece Full Zip Hoodie - Ladies’

Use promotional products as a way to say ‘thank you ’ to your team!

CONTENTS

CONTENTS3

PROMO HUNT 27

REMARKABLE MOMENT 28STARS Scholarship Program

PRODUCT HIGHLIGHT 14Team-building Takeaways

TREND 21Reaping Rewards

DID YOU KNOW? 25Employee Recruitment

COVER STORY 8Employee Engagement

EDITORIAL BOARD 4

CONTRIBUTORS 5

#SwaggingRights

OVERHEARD 6

LASTING IMPRESSIONS 17Photo Finish

When Michael and Jenna Beard decided they

wanted to change their business name, they

made the announcement using a promotional

product. See how this, along with social media

promotion, propelled their rebrand to success.

When you download the Amplify app to your

mobile phone or tablet, you’ll get access to

additional interactive content, including audio

interviews, photo galleries and more. Best of all,

you’ll be updated when each new issue of

Amplify is available.

Amplify Your Experience

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.

EDITORIAL BOARD4 EDITORIAL BOARD4

EDITORIAL BOARD

How have you seen promotional products enhance a team-building activity?The editorial board shares its insights.

Brooke BrowneMARKETING MANAGERSmartbridge

It’s always great to be able to incorporate a themed giveaway into a team activity. At a previous

outdoors event, campfire mugs were perfect. Also, to encourage interaction during workshops or company meetings, we usually save a few premium gifts for those that ask questions or volunteer, such as a 5-in-1 charger.

At Keller Williams we have a Red Day of volunteering in the community across the nation, and everyone wears red T-shirts with our sponsor’s name on

it. It makes you feel proud to be a part of the team and know that all across the U.S., when you see that red shirt with the logo on it, it represents team work and service. We helped out at a homeless shelter, and they all knew who we were with the red shirts on.

Joetta TalfordREALTORTalford Realty Group-Keller Williams Realty

Join our editorial board!

Email 4ideas@4imprint.com by

May 31 with your name, company,

job title and a brief description of

why you would be a great fit for the

editorial board.

When we launched our rebrand, the marketing team surprised everyone with candies, umbrellas and pens with our new color—purple. These promotional items not

only helped to announce the rebrand, but it also increased staff buy-in to our new look.

Justine Xi TanMARKETING PROGRAMS MANAGER Events ACL

Suzanne Worwood VP Merchandising 4imprint

Suzanne Worwood shares how promotional

products can be used to build camaraderie

among teams and take team-building

activities to the next level.

CONTRIBUTORS

CONTRIBUTORS5

Meet this month’s featured contributors.

For this issue, Cheryl shares a Remarkable

Moment inspired by STARS Scholarship

Program. Cheryl has been with 4imprint

17 years and coordinates 4imprint’s

one by one® program.

Cheryl Sinaone by one® Coordinator 4imprint

Gemini Legal shares creative ways its team

uses logo’d sunglasses to brand its presence

at trade shows, team-building activities and

outdoor events. See Gemini’s bright ideas

in Overheard.

Thank you to Michael and Jenna Beard of The

Beards photography for sharing photos for our

Lasting Impressions story.

You!

On Facebook®, Twitter®, Pinterest® and by email,

customers shared images of sunglasses that gave them

#SwaggingRights. Those ideas are featured in Overheard.

The Beards Photography

Kelly Wick 4imprint

Rocking my 4imprint risky business glasses for frisbee golf!! #awesome

OVERHEARD

OVERHEARD6

Sunglasses that earn you #SwaggingRights

“The branded sunglasses worked great for our event at the American Legion Baseball tournament. It was a really sunny and hot day, and I saw lots of people sporting the glasses. Thanks!”-Tonia, Hope Orthopedics

CCI Learning @ccilearning

Can’t deny our office has style! What do you think @4imprint? #swaggingrights

Sunglasses give event attendees #SwaggingRights at this outdoor amphitheater concert.

Barley Snyder @BarleySnyder

Stop by our table for @LongsPkAmphFnd event, get a sweet set of shades!

Visit our Pinterest® board for more sunglasses trends.

Shades look good both indoors and out!

White water rafting with the team

OVERHEARD

OVERHEARD7

Gemini Legal shares the many ways it uses sunglasses.Team-building

Trade Shows Just for fun…

Outdoor Events

Gemini is a California based provider of subpoena and

copy services, online records management and is a

technology pioneer in the workers’ compensation industry.

Gemini promotes a culture of servant-leadership and is a

place where teamwork, collaboration, advancement and

constant improvement are part of daily life.

Because, who doesn’t like a good pet photo?

Gear for the big race

COVER STORY

How to improve engagement for business success

By Kelli Karpinski

EmployeeEngagement

Plastico Ltd. Human Resources Director

Michelle Galati loves to tell a story

demonstrating the power of employee

engagement. And, with good reason.

When a Plastico Ltd. employee attended a

college sporting event, a man eight rows

behind her recognized the company’s logo on

her hoodie. The man struck up a conversation

with the associate and was so impressed by

what she had to say that he called Plastico the

following Monday, inquiring about a job.

“We make sure to engage employees with a personal

touch,” Galati said.

“It really goes a long way with the employees

because they know they are seen as individuals.

They are not just part of the mass.”

Plastico, Ltd. recognizes that having

employees who are happy in their jobs

and feel positively about the company for

which they work brings benefits to both the

organization and the employees.

Employee engagement difficult to achieve

Plastico, an injection molding company that

employs about 30 people, is in the minority

when it comes to employee engagement.

According to the latest GALLUP® poll, one-third

of U.S. employees are engaged at work.

Gallup began tracking employee engagement in

2000 and has found that the level of employee

engagement has changed very little since then.

COVER STORY9 Employee Engagement

workplace engagement

Signs of7

Communication1

Low turnover3

Exceeds expectations

5

Sees the big picture

6

Ownership of work projects

7

Enthusiasm2

Positive attitudes

4

The resulting lack of engagement may lead to

poor attendance, job performance and quality

of service. It also may lead to more on-the-job

accidents and higher turnover.

Many factors may contribute to whether

employees feel engaged. According to Gallup,

employers often focus on engagement only

when the employee survey comes out and

tend to become lax on improvement the

rest of the year. Achieving true employee

engagement takes strategy led and supported

by company leadership. It’s much more than

reaction to an employee survey; it’s about

shifting company culture.

Engagement starts with cultureIt used to be said that people leave managers,

not companies. But, studies show that

it’s more than managers that have some

employees headed to another job. Today, it’s

the entire package—or, company culture.

According to a recent Forbes® article, having

access to professional development and

leadership opportunities has a bigger impact—

three to four times as much—on employee

engagement than the manager. Relationships

with co-workers also carry quite a bit of weight

when it comes to employee engagement.

Galati doesn’t measure employee engagement,

but she feels that, for the most part, the

company does not suffer from negative attitudes

or disengaged employees. For her, employee

engagement begins before a person is hired.

“When I interview someone, I look for a positive person

who is willing to go the extra mile,” she said.

Once hired, a new employee becomes part of

the Plastico family, almost literally. Because

the company is family owned, a family-like

atmosphere is part of its DNA. That carries

through with things like company parties and

raffles for good attendance.

In that way, Plastico has followed Gallup’s

playbook, making employee engagement part

of the culture.

“Engagement shouldn’t be ‘something else’

an employee, manager or leader has to do—

instead, it should be how work gets done,” the

survey firm said in its report on the findings.

COVER STORY10 Employee Engagement

3-4xmore than the manager

Professional development

and leadership opportunities

impact employee engagement

1/3 of U.S. employees areengaged at work.

GALLUP® Poll

To do so, companies need to invest in “everyday

working moments,” ensure employees

understand expectations and provide employees

with the resources they need to get the job done.

Cultural symbolsGalati has noticed the hoodie that sparked

the sporting event conversation has been a

unifying symbol.

She purchased the Gildan® Full-Zip Hoodie

from 4imprint as a 2015 Christmas gift for

employees. When employees are off the clock,

the hoodie identifies them as part of the

Plastico family—even with each other.

Although Plastico is a small company, the

work doesn’t lend itself to much conversation

and bonding. Two shifts pass each other,

and those who work at injection molding

machines do so alone. Conversations may be

struck up on breaks or lunches, but even those

are staggered, meaning employees may not

meet the same people every day.

“When everybody wears their jacket, it

immediately bridges the gap,” Galati said.

“As soon as someone sees that jacket, it gives

them a warm feeling.”

Engagement best practicesGallup studied companies that have high

engagement levels and found these practices

were similar among them:

Have a vision Don’t focus just on improving

measurement numbers. Higher

levels of employee engagement should

improve performance, both that of the

employee and the company. Know where you

want the company to go, and use employee

engagement to get there.

Make it a strategy It takes leadership involvement and

commitment, clear communication

and accountability to foster

employee engagement. These elements back

a strategy that should be followed at all times.

In other words, employee engagement is not a

“stop and start” strategy.

Measure effectively Not every employee survey

measures engagement. Employee

engagement surveys should be

scientifically validated—perhaps by local

academics. A poor survey may lead to

companies tackling the wrong problems or

tackling problems in the wrong order.

COVER STORY11 Employee Engagement

Gildan® Full-Zip Hoodie

Plastico employees show off their hoodies.

Show company culture with

style

COVER STORY12 Employee Engagement

Use incentivesWhen a company thinks of employee

engagement, it’s generally looking at the big

picture. But, there are times when employees

may slack on specific tasks. Emily Beavers,

in-house counsel and a member of the safety

committee for Applied Chemical Technology,

found that acceptance of mandatory monthly

training waned quickly after the requirement

was put in place.

Because training at the chemical process

engineering firm in Florence, Ala., is so

important, Beavers turned to incentives

to boost training completion levels. She

purchased items like a Folding Golf Umbrella

and car sun shades. Now, employees who

complete the required training within a

given quarter are given a gift.

“We didn’t calculate the percentage

of improvement, but we’ve seen great

improvement,” Beavers said. “Some people

actively ask me about what they are getting.

We will hand deliver incentives to people and

loudly say thanks so other people hear.”

Show you careAmong the tactics to improve employee

engagement, none may be as important as

showing care and concern for employees’

professional and personal lives.

Beavers and her colleagues do not officially

measure employee engagement, but they do

observe employees and talk through potential

problems.

“We are improving and looking to improve further

on,” she said.

“We are trying by making a personal connection.

We’ve discovered that when we’ve learned

things about employees—about their concerns

or getting to know them better by asking about

their family—they know we are listening to

everything they feel they need to say.”

Folding Golf Umbrella with Auto Open

Increase employee participation by giving out this springtime

essential!

Blue Paper®

Find out how to hire for a cultural fit for your company.

Infographic

See how a positive company culture can lead to higher employee engagement.

Products perfect for employee engagement

David Jennings, vice president of education

at the Community Associations Institute near

Washington D.C., points to low employee

turnover and a “best place to work” award as

measures that employee engagement is high

at his organization.

He and his colleagues also share the love by

hosting fun events or circulating customer

kudos with the entire organization. The

association gives employees opportunities to

grow professionally. It’s a way to show them

they are valued.

“We make sure everybody has the opportunity

to look forward to something that will help

their career,” Jennings said. “We also keep our

eyes open for new projects. We recently asked

people to volunteer to help with a new video

project. Some people enjoy being on camera

or helping with scripts. It’s enjoyable for those

who want to get out of their routine a little bit

and do something different.”

While employee engagement and its

measurement is a relatively new HR initiative,

Jennings considers it a necessary element to

any organization’s success.

“It’s good to pay attention to. It’s important,”

he said. “Fads may come and go, but this is

evergreen and will not go away.”

Thank you Note Card

Simple thank-you cards can mean

a lot.

COVER STORY13 Employee Engagement

Memo Board Removable Vinyl Bumper StickerSolid Color Stress Ball

Greatjob!

A fun way to leave encouraging messages for team mates!

Bumper stickers to show company pride.

TakeawaysTeam-building

PRODUCT HIGHLIGHT

Team-building ideas you can use

By Suzanne Worwood, VP Merchandising

31% of office workers say they dislike team-building.

Roll-up Fleece Blanket Hanes® Nano-T Slant Sportpack

When you download the Amplify app to your mobile phone or

tablet, you’ll get access to additional interactive content, including

audio interviews, photo galleries and more. Best of all, you’ll be

updated when each new issue of Amplify is available.

Amplify Your Experience

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.

For Teams Kicking Off a Project To build camaraderie for a cross-department project launch,

invite each member of the team to share what strengths and

skills they are bringing to the team. Strengthen the team’s unity

by adding the team’s name or goal to the Malia Travel Tumbler.

Each sip will remind them of their team and their goal.

PRODUCT HIGHLIGHT Team-building Takeaways15

Team volunteer activities. Company sporting events. Classic team-building exercises like the

human knot or two truths and a lie. With thousands of team-building exercises available,

team-building options are varied and diverse. But, do they work?

In a study (appropriately) titled “Does Team

Building Work?” researchers looked at 103

studies on team-building from 1950-2007 and

found team-building can measurably improve

team performance. Yet research by Citrix

found 31% of office workers say they dislike

team-building.

So, how can you make team-building

successful? The trick, researchers say, is to

stick with team-building that helps people

get to know one another better without

feeling invasive, awkward or forced. These

promotional products can help you add a

little fun, as well.

PRODUCT HIGHLIGHT

Customized drinkware will keep your teams thirsting for more!

Malia TravelTumbler

16

For Teams Bonding at a Community Event If you’ve scheduled team bonding time at a

community event (like a charity 5K, parade

or festival), brief the team on the good their

efforts will do. Then, outfit them in the Hanes®

4 oz. Cool Dri T-Shirt or the Tie-Dye Animal

Stripe T-Shirt. It’ll make team members easily

identifiable during the event and serve as a

lasting reminder of the fun they had.

For Teams Overcoming a Setback Setbacks happen. Rather than focusing on

the setback, ask team members to focus

on what they can learn from it and how

it can make them stronger in the future.

Help teams facing a setback recharge with

the Stockton Power Bank – 4400 mAh. In

addition to helping team members move

forward, this handy gadget can power the

next round of work.

elleven Motion Laptop Daypack

Tie-Dye AnimalStripe T-Shirt

Hanes® 4 oz.Cool Dri T-Shirt

PRODUCT HIGHLIGHT Team-building Takeaways

PRODUCT HIGHLIGHT

For Teams Celebrating a Success When your team accomplishes something that

seemed impossible, let the celebration begin with a

fun team outing like bowling or mini-golf. They’re

sports even non-athletes enjoy. And, mark the

milestone with the elleven Motion Laptop Daypack.

Team members will feel a sense of pride every time

they use this tech-friendly promotional bag.

Stockton Power Bank - 4400 mAh

LASTING IMPRESSIONS

PhotoFinish

Couple’s rebranding campaign clicks with clients

By Kelli Karpinski

The Delaware couple started Michael Beard

Photography in 2012, three months after

getting married. At first, Jenna worked behind

the scenes, taking care of the business. But

over time, Jenna also began picking up a

camera and shooting weddings alongside

her husband.

Last year, the Beards made it official. They

renamed the business to showcase their status

as a team of two. The Beards Photography

was born. Accompanying it were a new brand

and logo. But, the work didn’t stop there. The

couple still had to announce the good news.

“We knew (the name change) wasn’t a huge jump,

but we knew there could be minor confusion

with past and future clients,” Jenna said.

“We wanted to launch the brand in a big way within our means. If we don’t make this

as big as we feasibly can, we’re missing the whole point.”

Giving a cup of thanksThe Beards could have accomplished their

goal of announcing the name change with a

simple email or a postcard. But, they wanted

to take it up a notch by mailing a small thank-

you gift to past and future clients. The couple

considered note pads and other office products,

but those gifts didn’t quite fit the brand.

“We wanted something that was practical,”

Jenna said. “We didn’t want it to be thrown

away. We wanted it to be useful and not super

pretentious, but comforting and casual.”

When Michael and Jenna Beard decided to rebrand their photography business, they wanted a sharp focus on the new name and look.

Michael and Jenna Beard

T he brand of T he Beards

LASTING IMPRESSIONS Photo Finish18

That’s when the Beards landed on their idea:

coffee mugs. Mugs, they believed, represented

a cozy feeling. And, clients would see a

regular reminder of the new Beards’ brand.

“Michael and I both like coffee and tea,” she

said. “Our whole brand is us, so why not

choose something that represents us?”

So, the couple contacted 4imprint and

requested several samples before landing on

the perfect fit—a 17-ounce Kona Mug that

featured only the couple’s new logo—a beard

and lips. To make the gift feel exceptionally

celebratory, they paired the mug with

champagne bubble candies, along with

a postcard explaining the rebrand and

thanking clients for their business.

They also encouraged the 85 gift recipients

to share photos (of course!) of the mug

on social media while using the hashtag

#thebeardsphotography. Those who did

would be entered into a drawing for one

free photo shoot.

“It’s not just us talking about our name change

and new brand,” Jenna said of the promotion.

“We would reach way more people than just

us putting it on our Facebook® page. This had

more impact.”

Social media lights upThe Beards hoped for 10 people to take them

up on their offer. So, they were delighted when

more than 30 people posted pictures on social

media. The photos not only featured clients, but

also clients’ loved ones—babies, dogs and cats.

Clients shared their photos on social media!

Branded Kona Mug for valued clients

LASTING IMPRESSIONS Photo Finish19

“It was so fun to check Instagram® and

Facebook,” Jenna said. “They were styling

(the photos) like Michael and I do when we

shoot weddings.

It was cute to see their creativity and the nice things they would say. You can’t buy

that kind of advertising. It was really great!”

Clients who didn’t post photos online reached

out by email, thanking the Beards for the

thoughtful gift.

The Beards say—while small—their only regret

is including just one mug in the gift. Their

intent had been to respect their clients’ cabinet

space. But, clients told them a pair of mugs,

representing the wedding photography couple,

would have made a perfect couple’s gift.

Overall, Jenna says she and Michael are “super

thrilled” with the campaign’s success. Its

eventual outcome will be difficult to measure,

but in the long run, they hope the mugs

become conversation starters among clients and

their soon-to-be-married family and friends.

“It’s about scattering seeds and getting people

to follow our work,” she said.

Read the blog and see more photos about

The Beards’ campaign.

Suitcase Luggage Tag Post-it® Notes CubesWhistle Key Light

Jenna Beard snaps a selfie as she is out delivering gift boxes.

Promotional product ideas for your rebranding efforts!

LASTING IMPRESSIONS Photo Finish20

RewardsReaping

By Kelli Karpinski

TREND

Recognition goes a long way

Fun is such an important element to Meek’s

Madison, Wis., show that she gave it an

appropriate name—Time to Play.

“Horse shows throughout the year and

especially at breed levels have a list of rules

that include proper clothes, etc.,” she said.

“When we have our show at the end of

October, (participants) have been doing that

all summer. They just want to hang out and

relax. We need the show to be safe but not

with the rigor of other shows.”

At Time to Play, even the awards bring the

‘fun’ theme to life.

A cup of many colorsJust like other shows, Time to Play

participants have the chance to place and

earn a prize. Typically, first-place winners

are awarded a blue ribbon for first place.

But, Meek’s show is unlike any other.

“My shows are based more on having fun

and celebrating the end of the show season,”

she said. “So, I wanted the prizes to be a

little different and not just ribbons.”

Instead, she chose to give each winner a

Stadium Cup in a color to match the top six

show placings: blue, red, yellow, white,

purple and green.

“People loved them,” Meek said. “Little

kids thought it was great to get one of each

color—it didn’t matter to them how they were

placing. Some kids would actually trade theirs

for other colors to make a set!”

“It’s functional because they can keep a set

in the horse trailer or in living quarters. It’s a

usable, durable product.”

“Every time they use it, they think of the show.”

TREND Reaping Rewards22

By the time Rachel Meek hosts her horse show in mid-autumn, participants are ready to unwind and simply have fun with their horses.

24-ounce stadium cup

29%say it positively impacts health and wellness goals

TREND23 Reaping Rewards

Venice Travel Mug

90%say it positively affects engagement

68%say it positively impacts retention

66%say it builds a stronger company brand

37% say it improves safety

36%say it helps cost-control goals

A real morale boosterThomson, Ga., City Clerk Dianne Landers was

gearing up for the annual Georgia Municipal

Association’s Cities Week last spring when she

decided it was time to draw attention to city

employees for their hard work. During Cities

Week, Georgia municipalities put up displays

and hold events to remind residents about the

services they provide.

“It’s a way to promote our city to let people recognize city

government does more than collect taxes,” Landers said.

But, knowing that many city employees were

feeling unappreciated—especially those out in

the field collecting garbage or reading water

and gas meters—Landers decided recognition

was in order.

She planned a special event and then chose to

give them a product that was both functional

and supported a healthy lifestyle. An insulated

travel mug did the trick. She ended Cities

Week by celebrating with an employee

appreciation day, inviting employees and

their families to enjoy food and activities.

“This was the first time anyone ever did

anything like this,” she said. “It brought morale

up. Your morale goes down when you feel you

are just doing a job and collecting a check.”

Not only has Landers noticed happier

employees, she’s also noticed employees are

willing to jump in when needed.“I guess it’s

because they know we care,” she said.

Landers’ experience illustrates research from the

Society for Human Resource Management and

GloboforceSM, which found giving small tokens

of appreciation to recognize employees leads to

happier employees who build stronger bonds

with each other. According to the research, this is

what HR professionals say about recognition:

Recognition helps weather the stormThose connections are exactly what Rose Lee,

operations manager at Alliance Bus Lines in

Ontario, Calif., needed.

Lee gives her employees—the 20 bus drivers

who lead the fleet of buses—recognition

gifts annually.

“We give them a little something in the middle of the year just to show them we recognize all the duties

they have to perform,” Lee said.

As this annual recognition approached, so too

did a rainy weather forecast. Meteorologists

expected an especially wet season for the

Ontario area, a problem for bus drivers who

spend several minutes on pre- and post-trip

inspections while out in the elements.

“We were expecting the weather to be a big

situation for bus drivers,” said Lee, who chose

an I Can See Clearly Umbrella.

Its clear design protected drivers and allowed

them to see through the umbrella while

completing inspections.

Lee described the drivers as both grateful and

elated with the gift.

Big impressionsAs Landers looks ahead to the next Georgia

Cities Week, she knows last year’s recognition

gift made a big impression. She’s seen the

travel mugs being used out in the field at job

sites and even at community events. So much

good has come out of giving recognition that

she plans to continue giving praise ... and gifts.

“Now I have to come up with something

different than last year,” she said. “That will

be a challenge.”

TREND24 Reaping Rewards

A clear choice to reward out -of-sight employees!

I Can See Clearly Umbrella

DID YOU KNOW?

Employee Recruitment

25 DID YOU KNOW?

Labor force over time

What does this mean for employers?Now that unemployment is down from 5 years ago, recruiters need to change their approach to get top talent in their doors.

Recruiters who say candidates have more bargaining power.

Employee Recruitment

Source: Bureau of Labor Statistics - Labor Force Statistics from the Current Population Survey.

Source: CareerBuilder - 2015 Candidate Behavior Study | ERE Recruiting Intelligence - The Top 10 ‘Bleeding Edge’ Recruiting Trends To Watch In 2015.

Employers who say it’s more difficult to find qualified candidates.

54% 83%

Unemployment has changed drastically in the last 5 years.

01/06

6

4

8

10

01/07 01/08 01/09 01/10 01/11 01/12 01/13 01/14 01/15 01/16

Month/year

26 DID YOU KNOW?

DID YOU KNOW?

Employee Recruitment

Respond in a timely manner

Introduce them to the team

Be conversational during interviews

Let them know what the next

steps are

If the answer is no, explain

your reasoning

4 tips to help your company stand out from the rest

5 ways to create a good experience

Employee Recruitment

Fine-tune the hiring process

Shorten the recruitment timeline

4 Get the best while you can

Give branded company items during the interview.

Leave a lasting impression

Source: ERE Recruiting Intelligence - The Top 10 ‘Bleeding Edge’ Recruiting Trends To Watch In 2015.

A B

Who they will work withWhere they will workWhen they will workWhat special projects they will work on

2Employment branding

Job descriptions

Employee profiles

1 Show your company through video

Offer candidates personalization

3

PROMO HUNT

Promotional Products are EVERYWHEREPromotional products make their way into our lives both personally and professionally. Can you spot the 11 promotional items in this office space?

27 PROMO HUNT

Promo product example

REMARKABLE MOMENT

The STARS Scholarship Program in Council Bluffs, Iowa,

assists low-income, full-time student parents who are

pursuing a professional license, certificate or college degree.

Through the 4imprint® one by one® program, STARS requested

car emergency kits to help ensure their scholars stay safe

on the road and get to school, work and other intended

destinations. Here, Jenny Hecker (right), who won a kit,

receives help from another scholar, Cheryl Mahan.

STARS Scholarship Program

Car emergency kits help families in need