employee empowerment: the strong demand for better retail associate tools
TRANSCRIPT
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EmployeeEmpowermentTHE STRONG DEMAND FORBETTER RETAIL EMPLOYEEEXPERIENCES
Seth Waite | RevUnit.com
ExceptionalVALUE
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RetailMARKETPLACE
Today’s competitive retail marketplace isputting renewed interest in retail staffingmodels and budgets. Store associatesare key contributors to the success orfailure of brick-and-mortar stores. Inmany ways, they are a retailer’s mostimportant asset.
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Unfortunately, retailemployees aren't alwaysviewed as assets. Maybethat's because staffingrepresents a massiveexpense.
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Recent data shows more than50% of a typical retailer's
non-inventory expenses go tolabor/employee budgets.
BAIN & COMPANY 2015
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So it's no wonder retailers aretrying to ease the burden of
employee cost.
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But, are retailers reducing costsat the expense of their
customers?
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Or even more importantly, at thecost of their greatest asset --
the retail associate
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EmpowermentIT WORKS FOR RETAILERS
Imagine mobilizing your largestasset (employees) to improveproductivity, communication,engagement, and accessibility withtools to shape the future of yourcustomer experience.
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Employee technologyshould do more than"manage" associates.Enabling employees withtechnology transformsthem into agents ofchange.
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This kind of tech turnsbrick-and-mortar storesinto more than just profitcenters. They becomelabs. Places whereretailers can test andlearn how to improveomnichannel strategies.
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Recent data highlightsemployers using mobile techfor employees had 16% higher
productivity.
THE ECONOMIST 2016
16%
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Additional research highlighteddramatic improvements in
retention with 23% increases injob satisfaction.
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So What Should RetailersDo About it?
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Solve problems foremployees by givingthem the tools, tech andeducation to empowerthem to solve their ownproblems.
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Start by focusing on fourkey areas:
1. Productivity2. Communication3. Engagement4. Accessibility
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ProductivityIN THE HANDS OF EMPLOYEES
Applying new technology tocompany operations to helpemployees achieve betterexecution and do so moreefficiently.
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CommunicationIN THE HANDS OF EMPLOYEES
Connecting geographicallydisparate employees so they canlearn from one another and buildlasting relationships.
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EngagementIN THE HANDS OF EMPLOYEES
Connecting employees to theCompany Purpose, helping themfeel appreciated and set up forsuccess.
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AccessibilityIN THE HANDS OF EMPLOYEES
Provide easy access to theinformation employees need to beeffective on the job and get themost out of their employmentbenefits.
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Focusing on these fourstrategic employeeimperatives allowsretailers the opportunityto create measurableresults in areasemployees and retailersboth care about.
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"When the connection betweentasks and organizational purpose
is made clear for employees,performance improves."
JOE SAUMWEBER - REVUNIT CEO
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How does our retailorganization get started?
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Building the right tool isthe very first step.
1. Ask your employees2. Rate by highest impact3. Involve experts4. Build small5. Learn fast6. Iterate often
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Research shows nearly 60% of employeeswill abandon their corporate apps if the user
experience is poor.
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Empowerment toolsshould make currentworkflows easier. It has tointegrate. Out-of-the-boxsolutions often struggle toprovide the flexibility andconnectivity necessary forenterprise employee toolsto actually work.
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Retail competitiveness isat an all-time high. Majorretailers are declaringbankruptcy all the time.
Don't mistake one ofretails' greatest assets forjust a significant cost.
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Empowered employeessell 87% more in-storesaccording to a two-yearstudy of over 63,500 retailsales associates.
The impact is huge.
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Connect the strongdemand for betteremployee empowermentwith the opportunity todramatically improvebusiness.
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If you need help, contact RevUnit. We've builtemployee empowerment ecosystems for the
largest retailers in the world.
@RevunitRetail(479) 715-6400