employee benefits planner 2015 media kit
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AboutMinnesotA PhysiciAn PublishingEstablished in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resources management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.
contActAdvertising612.728.8600 or [email protected]
MAiling & street Address2812 East 26th Street, Minneapolis, MN 55406
BillingPhone: 612.728.8600Fax: 612.728.8601
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Advertising rAtes Effective January 2015
guArAnteed & speciAl positionEmployee Benefits Planner retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.
Ad submissionEmail your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to produc-tion. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.
Materials not submitted camera-ready are subject to production charges.
Please use these photo specifications for inside pages from our printer:
•Color photos should be saved as CMYK (not RGB)
•Scan resolution = 300 dpi
•Total ink limit (C+M+Y+K) = 230%
•Black ink limit = 70%
•Press Dot Gain = Approx 25%
•Minimum dot value (highlights) = 7% Anything less will not hold ink
•Maximum dot value (shadows) = 70% Anything more will saturate to solid
pAyment terms/billing informAtion
•All rates listed are net.
• A 3% discount may be taken from any invoice paid within 10 days.
• A finance charge of 18% per annum will be charged on past-due invoices.
• Non-camera-ready advertising materials will incur production charges on an individual basis.
•Payment is due within 30 days of invoice date.
• Interest, collection agency fees and/or reasonable legal fees shall be due as in-curred if applicable to unpaid advertising invoices.
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¼ page $1575 $1467 $1278
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1000 Black & White $725
Read-only pdf file
With reprint order $125
No reprint order $250
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Minimum order is 100 copies
Local delivery $35
Width Height
Full page 8.5" 11.625"
Trim size 9.5" 12.625"
Full-page bleed 10" 13.125"
Width Height
½ page horiz. 8.5" 5.25"
½ page vert. 4" 10.875"1/3 page 4" 7.75"
¼ page 4" 5.25"
full PAge 1/3 PAge½ PAge
¼ PAge
½ PAge
readership statistical analysis
number of employees Businesses % of total
corporations% of total
employed statewide
50–99 4,289 3.16% 14.2%
over 100 3,330 2.59% 49.65%
Note: 21.95% of all corporations in Minnesota have 0 employees 39% have between 1–4 employees
editoriAl ProfileEmployee Benefits Planner is an independent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce.
Employee Benefits Planner is pub-lished by Minnesota Physician Pub-lishing Inc., which also publishes Min-nesota Physician, MedFax, Minnesota Health Care News and the Medical Services Directory. The company also hosts the Minnesota Health Care Roundtable, a semiannual conference on topics affecting the evolution of health care policy. Employee Bene-fits Planner is not affiliated with any insurance company, health-care management company or any national, state or county medical association or society. Our inde-pendence lets us present sensitive topics candidly and from an unbiased perspective.
Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing up-to-date thinking that can be applied immediately to building and main-taining a competitive workforce.
circulAtionEmployee Benefits Planner is published quarterly: March, June, September and December. Its circulation is 7,000. According to recent statistics from the Minne-sota Depart ment of Employment and Economic Development, over 2,300 Min-nesota non-government business entities have more than 100 employees. Over 4,700 non-government business entities have between 50 and 99 employees. Employee Benefits Planner is distributed to the presidents, CFOs and human resources managers responsible for purchasing health care and other benefits for their organizations. Every corporation in the state with over 50 employees receives a complimentary subscription to Employee Benefits Planner. Annual subscriptions are available for $24.
demogrAphicsThis demographic information is based on the latest Minnesota Department of Employment and Economic Development survey and United States Department of Labor Bureau of Labor statistics.
Businesses between 50—100 employees
2,616Metro
1,673Outstate 2,051
Metro
1,296Outstate
Businesses over 100 employees
geographic distribution of circulation
Natu
ral R
esourc
es a
nd M
inin
g
Const
ruct
ion
Manufa
cturi
ng
Trade,
Tra
nsp
ort
ation, &
Utilit
ies
Info
rmation
Financi
al A
ctiv
itie
s
Pro
fess
ional &
Busi
nes
s Se
rvic
es
Educa
tion &
Hea
lth S
ervi
ces
Leis
ure
& H
osp
italit
y
Oth
er S
ervi
ces
Uncl
ass
ified
Gove
rnm
ent0
5
10
15
20
25
1.57%
10.10%
4.86%
22.87%
2.01%
9.52%
17.25%
9.28%8.61% 8.66%
0.29%
4.99%
employer descriptions (% in Minnesota)
2015 PublicAtion dAtes
Key
Ad Space Reservation (for next month)
Ad Materials Due
Employee Benifits Planner Issue Published
sPeciAl issues & PublicAtions
Quarter one•New employees: Evaluating webinar
training technology
•Roundtable – Treating Chronic Illness: Is Health Care Reform Helping?
•Staffing: The workforce of the future
Quarter two•Employment law: Terminating
employees
•Worksite: New roles for employers in preventive care
•Payroll management: Proper use of independent contractors
Quarter three•Insurance trends: Negotiating directly
with bundled payment providers
•OSHA update: On-site regulatory compliance issues
January S M T W TH F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
MayS M T W TH F S
1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30/31
septemberS M T W TH F S
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MarchS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31
JulyS M T W TH F S
1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
novemberS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30
februAryS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28
JuneS M T W TH F S
1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
octoberS M T W TH F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
AprilS M T W TH F S
1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30
AugustS M T W TH F S
12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22
23 24 25 26 27 28 29/30 31
decemberS M T W TH F S
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
Mission stAteMentEmployee Benefits Planner is an independent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce.
Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing up-to-date thinking that can be applied immediately to building and main-taining a competitive workforce.
2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com
2015 editoriAl cAlendArMinnesOtA PHysiCiAn
QuArter One QuArter tWO
editOriAl Assigned By 10/28/2014 1/28/2015
editOriAl due By 12/29/2014 3/25/2015
Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.
new employees: Evaluating webinar training technology
roundtable – treating Chronic illness: Is Health Care Reform Helping?
staffing: The workforce of the future
employment law: Terminating employees
Worksite: New roles for employers in preventive care
Payroll management: Proper use of independent contractors
Ad sPACe reservAtiOn 2/6/15 5/8/2015
Ad MAteriAls due 2/13/15 5/15/2015
QuArter tHree QuArter FOur
editOriAl Assigned By 4/29/2015 7/29/2015
editOriAl due By 6/24/2015 9/23/2015
Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.
insurance trends: Negotiating directly with bundled
payment providers
OsHA update: On-site regulatory compliance issues
transportation: New roles for telecommunication
2016 legislative session preview
employee wellness: Maintaining morale
Workplace safety: Identifying common security risks
Ad sPACe reservAtiOn 8/7/2015 11/6/2015
Ad MAteriAls due 8/14/2015 11/13/2015
Dates and topics are subject to change.
Bedroom vs. boardroomJosh Natzel, JD, and Nancy Vollertsen, JD
I-9 complianceLoan Huynh, JD
Open enrollmentPadma V. Tamma, MAIR, MA
Third QuarTer 2014 • Volume 21 • Number 3
Second Quarter 2014 • Volume twenty-one • number 2
Protecting genetic dataJeremy Gruber, JD
E-cigarettes in
the workplacePaul R. Orman
Measuring the
total cost of care Gunnar Nelson
Project GO! Employee
health intervention
Lara LaCaille, PhD
9 tips for hiring
great employees
Don Dunn
Severe weather
commutingDrew Kerr
Quarter 4 2013/ Quarter 1 2014 • Volume twenty • number 1
minnesota’s journal of human resource managemnt
2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com
reach your marketing goals
Employee Benefits Planner can increase your business with Minnesota’s human resources management industry.
Providing Minnesota’s best human resources management
information for 29 years
Written by respected local and national business experts, we provide a unique opportunity to send your company’s message to every corporation in the state with over 50 employees. This invaluable business-to-business marketing tool is your most cost-effective way of reaching employers in Minnesota.
•7,000 copies published quarterly
•Very supportive editorial content
•Highly targeted readership: CEOs, CFOs, Presidents and HR managers
•Enhances all other marketing activity
•Positions your company as a leader in your field