employ sales-promotion activities to inform or remind customers of business/product
DESCRIPTION
Employ sales-promotion activities to inform or remind customers of business/product. 4.04. DESIGN PROGRAM FOR EVENT . PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM. PURPOSES. CONSIDERATIONS of LAYOUT. Easy-to-find information about the game Contains space for advertisements - PowerPoint PPT PresentationTRANSCRIPT
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Employ sales-promotion activities to inform or remind customers of business/product
4.04
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DESIGN PROGRAM FOR
EVENT
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PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM
PURPOSES• Provide event/game
information
• PROMOTIONAL TOOL– Keepsake/Souvenir
• Reminds fans of the team and encourage them to attend more games
– Advertisements
CONSIDERATIONS of LAYOUT
• Easy-to-find information about the game
• Contains space for advertisements– Must match theme– Must relate to target market
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COMPONENTS of EVENT PROGRAMS• ADVERTISEMENTS– GENERATE MORE REVENUE to
help with program cost
• INFORMATION about the event– Players, coaches– Statistics, rules– Schedule, guests
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PROCEDURE IN CREATING AN EVENT PROGRAM
1.Write a List of Contents and Components to include
2.Create Front Cover– Name of the event– Logos or names of main sponsors– Other relevant information (date, venue)
3.Create Back Cover– Trademark Information– Advertisement for future events
4. Decide on STYLE (Font, colors, etc.)
5. Create Contents Page
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PROCEDURE IN CREATING AN EVENT PROGRAM
6. Create other pages as Promotional Tools– Articles about performers– History of venue/team/event– Photos of previous events
7. Layout the Advertisements – Match ads to relevant content– For example: Advertise a family restaurant on the same page as the program for
a family-oriented part of your event
8. Proofread/ Edit for error
9. Print
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Sooner GameDay Program App
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“You Do”In your group, you will create an EVENT PROGRAM for an
event/game of your choice. You need to research what differentprograms look like for your event and follow the guidelines below to
create an tangible program to be turned in for a project grade
1.Write a List of Contents and Components to include2.Create Front Cover3.Create Back Cover4. Decide on STYLE (Font, colors, etc.)5. Create Contents Page6. Create 2 other pages as Promotional Tools7. Layout the Advertisements 8. Proofread/ Edit for error9. Final Creation
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CREATE AND ISSUE SCRIPT FOR
GAME-DAY PROMOTIONS
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WRITTEN TEXT of a play, movie, radio or television broadcast
WHAT Makes-Up a Script?
• Audio Elements • Video Elements• Promotional Elements
WHY Use a Script?• Communication
– Directions for event presentation staff
• Timing• Programming
– Incorporating audio and visual elements
SCRIPT
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CONSIDERATIONS OF SCRIPTS
• Announcers must read script in smooth, professional way– Before the event:
• Script writer and announcer should review script• NEED TO IDENTIFY NAME AND
PRONUNCIATIONS THAT MIGHT BE HARD TO SAY
• Text should be clearly written– Double-spaced– Key points should be bold.
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PA Announcer