empire building 101
Post on 17-Oct-2014
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How To Build Your Very Own Personal EmpireTRANSCRIPT
The Broke Socialite Does...Empire Building 101
Agenda
Welcome & Introductions
The Broke Socialite Story
BRAND New. BRAND You.
Social Media Intent
Break
$$$$$ (Need I Say More?)
Now What?
General Q & A Session
Once Upon A Time...
The Broke Socialite Story
Always a DREAMER
Enjoyed CHALLENGES
LEADER (read:bossy)
RISK taker (led to many spankings)
Big THINKER
Then There Was The Empire...
15 years in Corporate America (pharmaceutical & technology field training) / Last 3 = Dreadful
Found my voice through The Broke Socialite blog in January 2006
Joined Twitter & Facebook 18 months ago
Resigned from job 3 months ago
Haven’t looked back
Full-time Empire Builder & Chief Lifestyle Officer
What’s YOUR Story?
“Passion is EVERYTHING!”
---Gary VaynerchukCrush It: Why NOW Is The Time To Cash In On
Your Passion2009
Who Is This Guy?
www.tv.winelibrary.com
The Gospel According To Gary Vee
Love your family.
Work super hard.
Live your passion.
The Broke Socialite Timeline
January 2006 - Began The Broke Socialite Blog
November 2008 - Overhauled the blog creatively
November 2008 - Joined Facebook & Twitter
January 2009 - Began to DELIBERATELY position TBS as a brand and influencer
Spring 2009 - Created the business plan that is being implemented now
Speaking engagements
Aligning strategically with marketers
Created The Broke Socialite Media, LLC (legally and financially)
Fall 2009 - Began the development of The Broke Socialite Does...Events Series
The Broke Socialite Media, LLC
TBS Does...
Miss Pinkie’s Press
HingeSocial Media
Consulting
The Broke Socialite Organization Chart
Blogging
Be consistent.
Proofread.
Create an editorial calendar.
Prevent burnout by being realistic and engaging guest writers.
Develop a terms of engagement.
Disclose relationships with marketers.
Analyze your metrics.
Repurpose content.
Comment on other blogs.
Create separate pages: personal and brand.
Update status often.
Utilize tools such as Selective Tweets, Networked Blogs, FourSquare.
Be careful with tagging.
Engage with your community.
Utilize Insights metrics to learn your community.
Determine if you will have personal and/or brand handles
Engage. Not a monologue.
Edit your followers and those you follow.
Build lists.
Align with like brands. See who they follow.
Use a productivity tool like Hoot Suite or Tweet Deck.
Quality versus quantity.
Don’t spar.
Share brand-centric tips, tricks, ideas.
Be courteous and follow The Golden Rule.
15 Minute Break
We’ll Resume In 5 Minutes
The Broke Socialite Media Brand
Relatable
Honesty and Trustworthiness
Transparency
Reliable source for tips and resources
Fun
Budget and value
Inspirational
Your Brand: What Does It Say?
Be Confident In Your Area of Expertise
What do you offer that no one else can?
Stand out in the crowd. Blending in is not good enough.
Identify personal qualities that you want others to associate with your brand.
Once you’ve established a niche, it’s important to reflect that image in your day-to-day interactions.
Utilize The Web To Your Advantage
Ensure that your blog/web presence is up to par.
Your writing should reflect your personality and be clear/concise.
Photos of yourself are helpful.
Invest in a Flip camera. Readers LOVE vlogs.
Engage in social media which enhance Google search results.
Writing and Blogging
Update your blog at least once a week.
Spread the word about your blog; especially on Twitter and Facebook.
Join a blog network.
Consider publishing your blog into a guide.
Make Headlines!
Add media influencers to your network.
Host a BlogTalk radio or UStream show based on your area of expertise.
Use HARO.
Cross-promote any appearances using social media.
Personal Appearances
Attend networking events.
Be prepared to give a 30-second overview of your brand at all times. Tailor and refresh as necessary.
Seek out opportunities to speak at conferences and workshops about your area of expertise.
What Are Your Branding Challenges?
Brandbuilding Tips For Your Empire
Be responsible.
Be authentic.
Consider your audience.
Exercise good judgement.
Understand community.
Respect copyrights.
Exercise shameless self-promotion but do not be obnoxious.
Protect confidential information.
Bring value.
Be productive.
Show Me The Money!(a.k.a. Generating Profits From Your Passion)
What Stands Between You and The Money?
Pillars of Empire Monetization
Focus on your passion.
Fulfill others’ needs and wants.
Determine if you’ve mastered your passion.
Are you passion-driven or profit-driven?
Do you know HOW to make money?
Are you willing to take a leap of faith?
Empire Monetization School of Hard Knocks
Be willing to perform your passion for free.
Establish and know your worth.
The money does not always come overnight; but it comes.
Be willing to negotiate (if applicable).
Q & A
Thank You!