emotional connectivity - iccaworld
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EmotionalConnectivity
How to touch the Heart ofClients, Delegates andBusiness Partners
ICCA Congress, Florence, Italy
Wednesday 11 November 2009
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A Bears TalePatrick Delaney
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The Challenge
How to create a community around acharacter which would personify thecompany culture and values whilemaking the process engaging for a multi-generational audience
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The Strategy
The strategy of the campaign wassimple; to create an exclusive globalnetworking community, a “ goldencircle” around the Ovation brand in linewith Ovation’s fundamental aim of“connecting people and places to makeit happen”.
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The context
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Add your title
Add your illustration, photo, video
Patrick Delaney had a long nurtured personal vision that a bear would form part ofany brand marketing campaign.
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Not quite the colour !
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The Ovation Bear
Not a shy and retiring bear but one witha fully formed, quirky, edgy personalityto embody Ovation’s creative, innovativeapproach and passionate commitment to“making it happen” for clients with theseamless delivery of exceptional eventand destination experiences.
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The Bear Travels
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The Bear Travels
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The Bear Travels
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The Bear Travels
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On Sales Calls
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On Sales Calls
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On Sales Calls
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On Sales Calls
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On Sales Calls
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On Sales Calls
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More proud Cub Clubmembers…
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www.ovationdmc.com