emily holmes, leandaywest presentation: iterative innovation
TRANSCRIPT
Iterative Innovationsmall, focused changes can lead to big successes
Emily HolmesDirector, K12 User Experience@uxemily
TechnicalDebt
challenges
ProcessIssues
Rapid Growth
gaining momentum2011
z
UX
ENG
PM
PM
PM
PM PMENG
ENG
ENG
ENG
ENGENG
ENG
ENGENG ENG
ENG
UX
ENG
PM
PM
PM
PM PMENG
ENG
ENG
ENG
ENGENG
ENG
ENGENG ENG
ENG
PM
ENGENG
ENG
ENG
ENGENGENG
ENG
ENGENG
ENG
ENG
UX
UX
UX
UX
UX
UX2013
moving upstream2011 2013
Release to customers
Development
SpecificaMon
Interface design
Release to customers
Development
Prototyping& validaMon
Customerresearch
an amazing master plan
first
ui h
ire
scho
ol v
isit
person
a wo
rksh
op
desig
n st
udio
part
ner in
crime
scenarios
user research
lean
startu
p
timeline
first
ui h
ire
scho
ol v
isit
person
a wo
rksh
op
desig
n st
udio
part
ner in
crime
scenarios
user research
lean
startu
p
lean
ux coa
ching
timeline
scho
ol v
isit
Only takes a few hoursDoesn’t cost anythingGets feedback directly from students
Sped up the whole projectEnded opinion-‐based internal debate
scho
ol v
isit
person
a wo
rksh
op
desig
n st
udio
part
ner in
crime
scenarios
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
timeline
person
a wo
rksh
op MulMple departmentsOnly takes 2 hoursA chance to share their ideasWe want to hear about their experiences
Incredible cross-‐department discussionExposed great stories and informaMonSense of common purpose
person
a wo
rksh
op
desig
n st
udio
part
ner in
crime
scenarios
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
timeline
desig
n st
udio Only takes 2 hours
It’s funWe want their help with design!
It WAS fun!Fostered collaboraMon and great ideasPeople appreciate knowing their ideas maYerPeople started to understand UXChanged the road map
desig
n st
udio
part
ner in
crime
scenarios
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
part
ner in
crime PM was included as a partner
It’s just a couple of phone callsIt’s cheaper to validate now
OpMmized the scope of workCustomers loved being includedPM loved talking to customersPM saw UX as a helpful partner
part
ner in
crime
scenarios
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
scenarios Fast and free
Eliminate project misunderstandingsEnable simple validaMon cycles
Project was smooth and efficientSaved $ by eliminaMng extraneous scopeCustomers loved the process and productPM saw value in Lean UX tools
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
scenarios
timeline
user research It worked on CTE and other projects
Customer response has been very posiMveTesMng early and o^en saves Mme and moneyWe can try it with a contractor
Customer feedback is very helpfulResearch can find the right problem to solveIt gets people out of the building
user research
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
lean
startu
pProvide soluMons to familiar problemsUse short case studies that are quick to read
A copy appeared on every product manager’s desk
lean
startu
p
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
lean
ux coa
ching Only takes 2 days
Gets PMs, engineers, UX to collaborateProvides a neutral perspecMve
People got itReinforced what our own UX team had been sayingPMs agreed that UX should be partnersThe team wants to work in cross-‐funcMonal pods
lean
ux coa
ching
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
team
str
uctu
re
team
str
uctu
re
team
str
uctu
re
sea
mons
ters!
light
bulbs!
timeline
sea
mons
ters!
sea
mons
ters!
light
bulbs!
timeline
light
bulbs!
light
bulbs!
light
bulbs!
light
bulbs!
light
bulbs!
light
bulbs!
light
bulbs!
photo creditshttp://www.flickr.com/photos/tulanesally/3618969705/sizes/l/in/photolist-6vNaBp-6n3Qah-o6WA3-o6WuJ-o6WwA-o6WJQ-o6Wo6-o6WEe-fbi5zr-fbxkdE-fbxkiS-fbxktU-fCfZv2-fCxyZQ-fCfZ4t-8SzLGi-8SzLG4-dqijFw-dtSx41-dMaXfy-fDg2d7-fbxkXQ-fbxkFN-fbxmeu-fbi6er-fbi5Ke-fbi6jD-fbxma3-fbi58k-fbxkzo-fbi62Z-fCfXMR-fCfY9n-fCfXXT-fCxzwu-fCxyD3-fCxzrS-fCxxZ3-fCxydW-fCfXJi-fCxyTu-fCfYQe-fCfXEB-fCfZ88-fCfXUp-fCfYWX-fCfYcD-fCxyGU-7r85tj-7r4bWp-7gnPsH/
http://www.flickr.com/photos/86624586@N00/10187684/sizes/l/in/photolist-UdrJ-8wvum5-8tr46d-8tr473-ETZfx-5YG8he-5nmUmK-68ALWb-5p3uSE-7N5Js9-cbBGc-9BmZC6-5H7cuN-4Xink7-e26raL-bxa4qG-bL4Lot-bL4Lq8-dLwkuZ-8zyAex-694jya-aceLpG-ETZfz-8cQwUM-7KgVee-8Fzvqi-9fyzQU-8Ntsim-8NqmS2-dLwoKz-4p7PuB-b7BKB-4BPza-a6VzcC-a6Vzeq-9cwkWF-AKf63-8dF9Bq-afVN7d-c9PiDd-66qREp-5QPXnN-47HTjU-4YmyNg-4XwC8s-77m9Ss-8FzvqB-8Fzvpa-4FPVSM-4hY7LW-9SS9VY/
http://www.flickr.com/photos/zeldman/8496709162/sizes/l/in/photolist-dWPRBy-azGaS6-5K48xF-5K48zc-5K48yp-eWoxdZ-fTQpp-98ogmf-bfs6Ta-bfs7xF-bfs67R-bfs4Hc-bfs5mg-3cCG1w-bCfmRj-5eYYtU-7aLwu3-9wWYnB-aCRjyU-KBfom-aDEBSd-aQbEtp-7pmL1D-5mr5Pv-cPCh4q-e1We9p-f6qmGq-dtsZjD-e6MJnF-8R2A5U-bZ2NJ-e3NWVy-4aGuEV-68dm8u-9kG2dE-6Vf6Rh-5HKA5s-9pVAyD-cfyMZU-73mZ4c-8dfMqN-ecNjVY-ac1Rk-7EHgh8-ejzLhD-eaFjCL-eaFnXU-eaFjAw-eaFjD9-6wCSwX-fhMnad/
http://www.flickr.com/photos/dunechaser/1228011889/sizes/l/in/photolist-2SvT9M-e2uc4D-fs4p2A-PcJKc-bxgW8z-5BcZ5M-624hFR-5rzuXR-5DqARX-5u2ZLv-4dL2js-3DxNr8-6bQvfo-53LynW-2VbW3-6eD4WG-5xXwK1-dH42Px-66WyPR-63nTpA-7s9ncF-8sqxqJ-8WNTQ9-cgkJB3-6fg8dP-bqY7m-9NvR5E-ahsx5R-aNSUUZ-dnAzUF-5PRBP8-dnEvuZ-suqtF-8VwsJJ-8VwsKS-Hfj4a-fs4heA-nYtLw-aj1v1L-93mfKG-9nLLW4-8hfTpA-8mz8DQ-8ywGqs-795R4q-be4Zs8-62wEZP-bDu9AH-861Twb-bP4qzi-ccr1B9/
http://www.flickr.com/photos/davidw/6639183689/sizes/l/in/photolist-b7Fy1i-dwzgpa-dwEKf7-A9EQx-7Uqymx-fvufWo-dNdoXz-ds7aK8-dwzeYr-7XtxFN-7Evrk3-69zpeC-57H9vW-btSsEx-8h9ptg-bmJ74x-49d5DN-8VMdJk-bp1VyH-bf1deB-mq7U9-48k8ee-5Jk65J-7Thvp8-7ThvHn-7TkKDU-24zBh-dwELCL-cVCa7j-7VRgdk-aYp7uz-aJ87sR-6uGpt-dijoZi-cTQrRs-8REcr-4owHxc-bnXBu3-eZ4A71-eYSdTg-eZ4zq3-eZ4zF1-5ehg4K-4RUsE4-4RYCXA-4RUsJa-4RYD2A-cX5SPu-AgKkg-6fuBas-7WgoDD/