The Future of Media and Regulation

Emerging Trends in Digital Media and the Future of Print

Chevonnese Chevers Whyte

● Content Marketing● Digital Magazines and Papers● Mobile Apps● Podcasts● News Videos on YouTube● Social Media (FB, Google+, Instagram,

LinkedIn, Twitter, YouTube, and more)● Websites

International Trends

Will the International trends apply to the Jamaican Market?

Jamaican Trends

● A consumer who becomes involved with designing or customizing products for their own needs

● Product centered to consumer centered and ultimately prosumer centered

Consumer to Prosumer

● How can we get them involved in what we do?

● How can they tailor the content that they receive?

● What do they want?

The Prosumer

Anticipate prosumer needs before they even know it themselves e.g. cell phones● We have to know the prosumer to connect

with them

Be A Psychic

Constantly Study Your Audience● Who is your audience?● Where are they?● What do they want to discuss?● What kind of content are they looking for?● What are they talking about?● How do they connect with the media?

What To Do?

Questions:● Are you interested?● What’s your source?● What’s your preferred method for informationTypes of Information● Local News● Local Gossip● Local Politics

Mini Survey

1 Week: 62 Respondents● Age:

○ 13-17: 0○ 18-24: 15○ 25-34: 27○ 35-44: 14○ 45 and over: 5

The Results

The Results: Source of Information

The Results: Preferred Source of Information

The Results: Interest

Young people aren’t interested in the news● Based on think tank demos in the UK,

more and more young people want to know what is going on around them; they just want it where they are

Misconception

Modular digital content

The Prosumer and Local Media

BBC NewsiPad App

Working Example

How do you keep track of your online presence?● Digital Magazines and Papers● Mobile Apps● Podcasts● News Videos on YouTube● Social Media (FB, Google+, Instagram, LinkedIn,

Twitter, YouTube, and more)● Website

Here, There, and Everywhere

FB: https://www.facebook.com/pix11newsGoogle+: https://plus.google.com/+pix11/postsTwitter: https://twitter.com/@WPIXYouTube: https://www.youtube.com/user/wpixWebsite: http://pix11.com/● Their website is their main source of

information

PIX11 - NY Television Station

● Digital Magazines:○ http://www.thejamaicanmagazine.com/○ http://www.tallawahmagazine.com/

● Mobile Apps:○ Jamaica Gleaner○ Jamaica Observer

● News Videos○ https://www.youtube.com/user/TelevisionJamaica○ https://www.youtube.com/user/cvmtelevision

What Are We Doing?

Declining yes, but dead no way● Mini Survey● Focus on your consumers, even more so

on Prosumers○ Tailor the content to their needs

Is Print Dead?

● Brand Partnerships○ TV, Radio, Newspapers, Magazines, etc.

Market print media e.g. milk industry in the States● Reminders of the joys of print● Shelf worthy content

Success in Print Media

● Digital Media AND Print Media● Each has unique advantages● Quality Content

Coexist

More surveys and studies

Advice

THANK YOU

1. http://www.journalism.org/packages/state-of-the-news-media-2014/2. http://www.journalism.org/files/2014/03/Overview.pdf3. http://www.oag.govt.nz/2013/social-media/docs/social-media.pdf4. http://socialtimes.com/14-social-media-trends-2014-

infographic_b1423015. http://www.theguardian.com/commentisfree/2014/feb/16/hoodies-

goodies-teenagers-makings-good-citizens-young6. http://www.theguardian.com/advertising/digital-media-trends-power-

people7. http://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead8. http://www.pressgazette.co.uk/node/49106

References