emerging technologies semester 2 lecture 1
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Emerging TechnologiesCRN 29395
Semester 2 – Lecture 1 – Emerging Technologies Strategy
Frances Bell, [email protected] Griffiths, [email protected]
Maria Kutar, [email protected]
Image used under Creative Commons License from Edans 1Slide
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Reminder“Emerging technologies such as the Internet and
biotechnology have the potential to create new industries and transform existing ones.”
Wharton on Managing Emerging Technologies, http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0471361216.html
Slide 2Used under CCL from mattbuchanan athttp://www.flickr.com/photos/mattbuchanan/4309965659
iPad 28/1/2010
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What this module is about
Read Module guide, check Module Specification in About your module on BlackboardWhy is it important to study this topic?
Emerging Technologies can help businesses/organisations achieve their goalsEmerging Technologies are part of the context in which businesses operateYou will use and be affected by these technologies in your daily life
Examples suing the Twitterer http://technology.timesonline.co.uk/tol/news/tech_and_web/article6732451.ece Teacher speaks out of turn http://www.guardian.co.uk/education/2009/jun/10/teacher-banned-twitter 3Slide
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Semester 2Focus in Semester 2 is on:• Business use of Emerging technologies• Strategic implications• Societal frameworks
Assessed by examination• a few 'book work' type questions• mainly questions based on non-assessed group work
done in Semester 2• Some questions randomly selected from formative
feedback quizzes
4Slide
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What is strategy?“A strategy is a plan of action designed to
achieve a particular goal. The word strategy has military connotations, because it derives from the Greek word for general.” http://en.wikipedia.org/wiki/Strategy
Question: Is this a reliable definition?
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iPad – strategic for which businesses
Apple making/selling Inc. http://www.apple.com/
Businesses selling media content, devices and services promoted by iPad – ebooks, digital photography (cameras, print services, published professional photography http://rising.blackstar.com/will-the-ipad-save-
photography.html )
Software developers building iPad applications – freelancers using Apple’s economic development platform
Slide 6
What is it?http://www.youtube.com/watch?v=4_zI21XEo0Q
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ONE emerging technology
MANY strategies for that technology
relationshipSlide 7
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Other opportunitiesCan you think of other ways that businesses might use iPad?
5 minutes to discuss with your neighbour some examples of how it might be used in business (say instead of phone, laptop) http://e.ggtimer.com/5%20minutes
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Let’s record your ideas
Now think about how the planning that would be needed for each of those examples
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Strategy for Emerging Technologies
Needs to fit with general business strategy
Part of bigger cycleDigital strategy Proof of concept Implementation Support and Renewal
Understand context, stakeholders, market
Plan – for project and product/service implementation
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Before next week’s lectureRead Touchstone brief paper on Digital Strategy
http://www.touchstone.com/case_studies/DigitalStrat.pdf
Also need to get yourselves into groups in Weeks 2-3 and get started on group work (assessed in examination) – based on Roy’s records
Slide 11