Supported by

The next frontier: emerging technologies for fundraising optimisation Colin Habberton Director: Global Partnerships GivenGain Foundation colin@givengain.com @relatomics

Supported by

Introduction to the session •  The session describes the 'Five Forces’ and

why they are relevant to online fundraising. •  We will explore the potential they could have on

building campaigns and communities. •  Outcomes will include suggestions for future

thinking including relevant case studies. •  It will include recommendations on how to use

the forces to achieve fundraising and cause objectives.

Supported by

Session Overview •  New Frontiers •  The ‘Five Forces’

1.  Social 2.  Mobile 3.  Big Data 4.  The Cloud 5.  The Internet of Things

•  Some tips for the Journey

Supported by

New Frontiers?

Supported by

New Frontiers •  Building Communities •  Managing Relationships •  Challenges of Data •  Personal Machines •  Global Benefits •  Traditional Barriers •  Proliferation of Tools •  Competitive Campaigns

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The ‘Five Forces’ Model Threat  of  New  

Entrants  

Bargaining  Power  of  Buyers  

Threat  of  Subs7tute  Products  

Bargaining  Power  of  Suppliers  

Intensity    of    

Rivalry      

Firm  or  Industry  

(Source: Porter M., 1979)

Supported by

The ‘Five Forces’ Model Threat  of  New  

Causes  

Demands    of  Donors  

Threat  of  Subs7tute  Choices  

Pressure  of  Partners  &  Suppliers  

Intensity    of    

Cause  Rivalry  

   

Your    Cause  

(Adapted: Porter M., 1979)

Supported by

The Digital Age’s ‘Five Forces’ •  Social

– Opportunity Pipelines •  Mobile

– Personal Access •  Big Data

– Navigating the Ocean •  The Cloud

– Breaking Barriers •  Internet of Things

– ?! (Adapted: Thomas, S: Memeburn)

Social  

Mobile  

Big  Data  

The    Cloud  

Internet  of    

Things      

Your    Cause/Donor  

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Social •  Media

– Platforms to promote •  Networks

– Places to connect •  Service

–  Immediate response •  Communication

–  Impact & Measurability •  Tools

– Utility vs. Cost

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Mobile •  Devices – User Orientation

•  Delivery – Content & Communication

•  Apps – Purpose vs. Pain

•  Web – UX Optimisation

•  Content – Community sourcing

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Case Study: Red Cross (Kenya) •  Westgate Tragedy

– 21-24 September 2013 – 67 Killed, 175 Injured

•  Relief & Victims Fund – Using Mpesa

•  Mobile Payment System – Running off Operator Billing – Peer to Peer Payments

•  Significant Success – Over US$600k in 3 days

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Big Data •  Assets

–  Information is Power •  Community

– People & Preferences •  Content

– Strategy & Sourcing •  Metrics

– What & Why? •  Creating Value

– What you really know

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The Cloud •  Storage

– Data backup, sharing •  Cost

– Lost of options, shop… •  Security

– Check details carefully •  Tools

– Campaigns, Events •  Mobility

– Field based connectivity

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Case Study: U-Turn (South Africa) •  Homelessness Charity

– Holistic rehabilitation •  Voucher System

– Cashless Service Redemption •  Using Salesforce.com

– Stakeholder Management •  Monitoring & Evaluation

– Service Delivery Tracking •  Additional Revenue

– Advisory Services

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The Internet of Things •  Connecting

– Beyond just people •  Content Generation

– For the people •  Paradigm Shift

– Systems & Processes •  Leverage your Assets

– Field operations •  Opportunity or Threat?

– Funding flows where people go…

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Tips for the Journey •  Social

– Sentiment Analysis •  Mobile

– UX Specialists •  Big Data

–  Invest in CRM •  The Cloud

– Empower your people •  Internet of Things

– Connect your Cause

Supported by

The next frontier: emerging technologies for fundraising optimisation Colin Habberton Director: Global Partnerships GivenGain Foundation colin@givengain.com +27714012434 @relatomics