emerging technologies driving new patient care
TRANSCRIPT
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Emerging Technologies Driving New Patient Care
Jared JohnsonUltera Digital
Steve KochSitewire Health
Russ MaloneySitewire Health
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Understand the user’s Jobs
to be Done
Flickr: David Blaine
Who are these people?
Jared JohnsonPrincipal
Ultera Digital
Steve KochSenior Healthcare Strategist
Sitewire Health
Russ MaloneySenior Strategic Planner
Sitewire Health
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• Overview of emerging healthcare wearables and Internet of Things (IoT) devices
• Barriers and how to overcome them• The human behavior influence• Takeaways for
marketing/technology experts
Today’s agenda
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You’re familiar with today’s wearables. What comes next?
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Patient care is changing, whether we want it or not.
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The exam room is everywhere now.
Empowered Patients
Democratized Medicine Retail Clinics
Home Blood Tests
Quantified Self
Fitness Trackers
Remote Monitoring
Mobile Health(mHealth)
Telehealth
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The current state of wearables and Internet of Things (IoT) in patient care
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201533 million
2019148 million
The healthcare IoT market segment is poised to hit $117 billion by 2020.
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Wearables in the exam room
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Exam Room Tools – Apple Watch
Kareo Watch App
AirStrip Sense4baby
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Cedars-Sinaiuses HealthKit to integrate EMR for 87,000 patients
At rollout, 300 patients connected
Apple Watches or other wearables
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Google Clinical Research
Wearable
“Not a FitBit or Apple Watch competitor”
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IoT (smart sensors) in the exam room
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Smart Sensors
Monitor Hydration
Pixie Scientific
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Smart Sensors
Monitor Glucose
Alcon/Google
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Smart Sensors
Anti-Depressant Ingestible Sensor
and Skin Patch
Proteus/Otsuka
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Smart Shoes Smart Brain Monitor
Boogio Bionic Foot Sensor BrainScope Ahead 200
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The wave is coming. What barriers are coming with it?
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Barrier #1:Consumer adoption
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Flickr: shinya
Around 20% of consumers own a wearable.20 – 30% have a wellness app on their mobile device. Forrester 2015, HRI
2014
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Flickr: shinya
75% of wearable owners are early adopters.Half are younger than 35.
Nielsen, 2015
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Flickr: shinya
HRI 2014
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Flickr: shinya
What would you pay for a wearable?
HRI, 2014
$300?
$100?
Free?
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Flickr: shinya
One-third of people hospitalized in the last year adopted a wearable after their hospital stay.
Rock Health, 2015
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Barrier #2:Clinical adoption
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MedPanell, 2015Med Panel, June 2015
15% of physicians reported discussing wearable health technology with their patients.
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Keys to clinical adoption of wearables:
1. Population Health2. Interoperability3. Data quality
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Barrier #3:Consumer engagement
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Flickr: shinya
Less than half of wearable owners wear their devices every day.
HRI 2014
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Flickr: shinya
One-third of users stopped using their devices after six months.Endeavor Partners 2014
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Bridging the chasm
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Technology adoption curve
EarlyMajority
LateMajority LaggardsInnovators
EarlyAdopters
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Technology adoption curve
EarlyMajority
LateMajority LaggardsInnovators
EarlyAdopters
The chasm
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Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
time
hype
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Wearables
2011
20132015
time
hype
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Gesture control
2011
2013
2015
time
hype
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Technologies in 2011
Cloud platforms
E-reader
Internet TV
time
hype
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Behavioral sciences
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Check the box if you wish to register with the NHS Organ Donation program
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Check the box if you wish to register with the NHS Organ Donation program
42% register✓
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Check the box if you do not wish to register with the NHS Organ Donation program
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Check the box if you do not wish to register with the NHS Organ Donation program
82% register✓
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Default choices
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Behavioral techniques
Variable rewards
Goal- and task-setting Leaderboards
Defaultchoices
Team-based participation
Social comparison
Social contagiousness
Anticipated regret
Action prompts
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Goal- and task-setting
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Action prompts
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Descriptive norms
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Descriptive norms
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What is your role?
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Segment by psychographics, behaviors and motivations.
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55
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Understand the different journeys
your segments take.
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!
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?
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Understand the user’s Jobs
to be Done
Flickr: David Blaine
Lead nurturing
Lead scoring
Communication optimization
Personalized landing pages
Lead acquisition
CRM integration
Social marketing
Convert
Marketing Automation
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Understand the user’s Jobs
to be Done
Flickr: David Blaine
Motivation nurturing
Motivation scoring
Communication optimization
Personalized landing pages
Patient acquisition
EHR integration
Social marketing
Convert
Motivation Automation
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• Integrate empowered patients into your communications plan and care model
• Anticipate consumers’ questions and behavior
• Use your marketing and technology skillset to provide better care for patients
Key points to take away
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healthitmarketer.com
sitewirehealth.com/cruxpoints
Download this presentation at
HCICwearables.com
Jared [email protected]@jaredpiano
Steve [email protected]@sitewirehealth
Russ [email protected]@russ_maloney