emerging tech and emerging economies -- 2009.08.19 stephen goodman presentation at svmn
TRANSCRIPT
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Emerging Engagement Models - Intersection of emerging technologies and emerging economies
August 19, 2009Silicon Valley Microfinance Network
Stephen GoodmanHead of Strategy & ResearchGlobal Communications, Corporate MarketingSun Microsystems Inc.
[email protected]@sun.com
S. Goodman © 2009
2S. Goodman © 2009
"The first reason that business needs to engage is that the world is changing -- and with it markets. Social entrepreneurs do not have all the answers, but they do see the world and markets differently, and the more innovative are experimenting with new business models that could potentially break out of their niches and help transform key elements of the global economy."
Skoll Foundation and SustainAbilityGrowing Opportunity, Entrepreneurial Solutions to Insoluble Problems
February 2008
A Growing Opportunity
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The bottom ~70% of theworld’s population
represents +$5 trillionin spending power.
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The social utility of the internet
will drive technology business.
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Market's Future
Definition
Connected Communities
Technology as a social utility over time
1985 1990 1995 2000 2005 - - - - - - - - - - - - - - - - - 2025
Prahalad & HartWRI
Cornell
International Development Community
Fletcher-Sun Collaboration
Understanding a Transformative Market:“Emerging Communities”
The convergence of business and ICT innovation has helped evolve donor-driven philanthropy into market-driven solutions
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The booming mobile
infrastructure is lacking back-
end support
Competitors are using the BoP
as a testing and
innovation ground
People want Open. Resources don’t
constrain the entrepreneurial
spirit
E-health and m-Banking are
big and will explode within the next 5-10 years
Africa is the hotbed for ICT innovation
What We Heard from the Market about Tech
After interviewing dozens of global practitioners and experts, the following themes emerged:
7S. Goodman © 2009
What We Heard from the Market about Business
After interviewing dozens of global practitioners and experts, the following themes emerged:
There is real long-term investment potential
Early Stage Investment
has the most impact
Trust by participating in
same communities
Boot Strap Economics
Enabling connections
results in new services
Business models are
undergoing a meta-
morphosis
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Empower with Influencer EcosystemFor a non-consumer enterprise, direct access to emerging communities is limited. It
must connect to an influencer ecosystem of thought leaders, funders, companies, and innovators that support the base of economic activity,
delivering innovative new ICT solutions.
S. Goodman © 2009
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“Innovators”
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New Influencers, Models and Technology
“Incubators” “Connectors”
Micro-enterprise
Data Management
New Set of Audiences for Engagement
Social-enterprise Tech-enterprise
Focus on New Models for Economic Success
Free and Open Source Software
Cloud Computing
An Emerging Set of Technology Tools
S. Goodman © 2009
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“Innovators”
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Ingredients for Business Model Development
“Incubators” “Connectors”
Micro-enterprise
Data Management
New Set of Audiences for Engagement
Social-enterprise Tech-enterprise
Focus on New Models for Economic Success
Free and Open Source Software
Cloud Computing
An Emerging Set of Technology Tools
S. Goodman © 2009
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“Innovators”
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More Accessible, Elastic and Scalable ICTs
“Incubators” “Connectors”
Micro-enterprise
Data Management
New Set of Audiences for Engagement
Social-enterprise Tech-enterprise
Focus on New Models for Economic Success
Free and Open Source Software
Cloud Computing
An Emerging Set of Technology Tools
Recognize that technology is not an end-solution but that appropriate AND innovative tools
help boost social, economic and civic activity in positive ways.
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Technology in the Eco-system
Delivers connectivity to rural communities via Wi-fi technology & digital storage
Delivers Internet, voice service in underserved towns via local kiosks & SMEs
Creates/sells affordable ICTs for governments, NGOs and private enterprises to serve rural communities
Mobile platform for pre-paid airtime popular w/ remittances
Develops tech solutions via mobile devices for health, government, enterprise for emerging communities
Leading Kenyan telecom rolled out M-pesa, the largest mobile banking services in Africa
Uses FOSS to work with government, civil society, rural development initiatives
Incubates mobile entrepreneurs, transforms programming curricula w/ FOSS in African universities
Open source, world-class Microfinance-centric management information system
.
To truly be innovative, integration of new models is necessary in emerging communities
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Where in the World is Free and Open Source
Software?
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Questions & Comments
“Most companies continue to mistakenly assume that poor markets possess no value opportunities and have yet to try to understand the possibilities of serving the markets they’re used to ignoring. Firms that do take the time appear to recognize that those at the base of the pyramid lack attention and capital, not ingenuity and aspiration. Thus, these firms have the potential to unlock future markets of immense scale and scope.”
Stuart L. HartCapitalism at the Crossroads