emerging social trends, technologies and tools, by jenny schmitt
DESCRIPTION
Jenny Schmitt Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama An exciting, fast-pace session focused on the top trends and the leading technologies and tools impacting the shifts in the social sphere. Based on newly released customer research and national industry reviews, you’ll gain insights into the three T’s to the benefit of your brand and your bottom line.TRANSCRIPT
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EMERGING
TRENDS
TE
CH
NO
L OG
I ES
, T
OO
L S &
BE
HA
VI O
RS
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real-time
visual
mobile
integrated
personalized
LIVING IT
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people don’t think in silos.
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tools and tech enable
people and behavior create
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3 timetrustconnectivity
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PERCEPT
ION O
F
TIME
TO
OL
S &
TE
CH
NO
LO
GI E
S H
AV
E S
HI F
TE
D A
SE
NS
E O
F T
I ME
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WHO D
O WE
TRUST
DO
I K
NO
W Y
OU
?
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CONNECTIVIT
Y
MO
RE
TH
AN
YO
UR
SM
AR
TP
HO
NE
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9 ½ T
RENDS
WH
Y? W
HY
NO
T .
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1. PRESUMERS
ST A
TU
S S
TO
RY
WI T
H A
N E
MO
TI O
NA
L RE
TU
RN
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PUSH, FUND, PROMOTE, SHARE
@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
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2. CLE
AN SLA
TE
BRANDS
HE
RI T
AG
E I
S N
O L
ON
GE
R R
EQ
UI R
ED
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
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3. GUILT
-FREE
CONSUMPTIO
N
SO
CI A
L , E
CO
, F A
I R,
TR
AN
SP A
RE
NT
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 25: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/25.jpg)
4. SYM
PATH
ETIC
PRIC
ING
I N T
HI S
EC
ON
OM
Y,
WE
AL L N
EE
D A
BR
EA
K
@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 30: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/30.jpg)
5. MORE S
MART, L
ESS
PHONE
Y OU
HO
L D Y
OU
R P
ER
SO
NA
L CO
MM
AN
D C
EN
TE
R
@cloudspark#yallconnect
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IT’S A UNIVERSAL REMOTE
http://youtu.be/SU8PDySrKok
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IT’S A HUB OF PERSONAL HEALTH DATA
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A PORTABLE COMPUTER - EXTENDED
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 35: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/35.jpg)
6. NANNY
ME
RE
MI N
D M
E,
HE
L P M
E,
OR
GA
NI Z
E M
E
@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 40: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/40.jpg)
7. ONE T
OUCH
MA
KI N
G O
F MI N
DL E
SS
CO
NS
UM
PT
I ON
@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 45: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/45.jpg)
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 46: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/46.jpg)
8. INTE
RNET OF
CARING
THIN
GS
CO
NN
EC
TI V
I TY
TH
AT
ME
ET
S B
AS
I C N
EE
DS
@cloudspark#yallconnect
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NOT THE INTERNET OF THINGS
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WHAT DO CONSUMERS CARE ABOUT?
Physical health
Mental wellbeing
Safety and security
Connection to loved ones
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 54: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/54.jpg)
9. DAT
A IS T
HE NEW
CURRENCY
AN
D Y
OU
’ RE
TH
E B
AN
K
@cloudspark#yallconnect
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@cloudspark#yallconnect
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@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 58: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/58.jpg)
9 ½. T
HE MAKERS
WE
VA
L UE
TH
E W
OR
K O
F HU
MA
N H
AN
DS
@cloudspark#yallconnect
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EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
![Page 61: Emerging Social Trends, Technologies and Tools, by Jenny Schmitt](https://reader035.vdocuments.site/reader035/viewer/2022062513/554ee677b4c905d1158b50df/html5/thumbnails/61.jpg)
WHAT
DO YO
U DO?
AC
TI O
NA
BL E
IN
F O >
IN
F O
@cloudspark#yallconnect
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ASK ME A
NYTHIN
G
I M
I GH
T JU
S T AN
S WE R
.
@cloudspark#yallconnect
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thank you.
jenny schmitt@cloudspark
jschmitt(at)cloudspark(dot)comlinkedin.com/in/
jennyrebeccaschmitt