Emerging Market Trend of Clear Water / Near Water Beverage

Near Water Beverage• In Japan, the term “near-water” is another way of referring to flavoured

water.• It ranges between water and soft drinks, which can be alternatives to soft

drinks, differs from pure water in terms of its sweetish undertone, and itmay contain juice and extracts

• Near water only contains half the caloric energy of soft drinks and has aless intense flavour, which makes them better thirst quenchers and easierto drink

• Apart from containing recognizable added health benefits they also fulfilthe consumers’ demand towards functional drinks

Source: A. Le Coq, n. d.

• The global bottled water market size is expected to reach USD215.12 billionby 2025 and is expected to grow at a CAGR of 7.4% during the period 2018-2025

• Functional beverages are gaining traction especially among the health-conscious consumers over other bottled drinks

• The demand for functional beverages is growing due to the increasingawareness of the negative impact of sugary and aerated drinks

• In 2017, the global flavored and functional market was achieved at US$29.01 million and is estimated to reach US$ 70.32 billion by 2025 andprojected to grow at a CAGR of 11.98% in term of during the forecastperiod 2017 - 2025

Source: Research And Markets, 2018 ; Coherent Market Insights, 2018

Overview of Global Bottled, Flavoured& Functional Water

• The Asia-Pacific functional water market is poised toregister a CAGR of 8.36% during the forecast period of2018-2023

• In 2018, the Asia Pacific Flavoured Water Market wasvalued at USD 3.97 billion and is projected continuegrow to reach USD 5.81 billion by 2023 with CAGR7.92%, to reach USD 5.81 billion by 2023

• Asia-Pacific functional water market is growing rapidly,owing to increasing health awareness amongconsumers, especially functional water with presenceof ingredients, like vitamins and minerals that provideadditional health benefits

• As shown in diagram, China is one of the fastestgrowing regions, due to its large population, whichgives a huge customer base to the manufacturers

Source: Mordor Intelligence, 2018; Market Data Forecast, 2018

Market Insight of Functional Water &Flavored Water in Asia Pacific

Top Emerging Trend

• Consumers start to look for a product that offers more in terms of valuethan just regular refreshment

• Growing on health conscious is the key driven to the rising demand forflavoured water & functional water, especially low calorie and low sugardrinks

• The main reason of raising consumers’ demand on functional water isthat it contains added minerals, vitamins, electrolytes like sodium,potassium and amino acids, herbs and other essential elementsconstitute the health benefits of consuming functional water

• Occasional novelty flavours like orange, lemon, and peach blossomedinto an entire genre of beverage that now take up entire shelves

Source: Technavio, 2018

Market Examples

1.0 Low Calorie & Low Sugar

Asahi’s Clear Matcha Latte

The unique cafe latte water drink has zerocaffeine and fat, though sweet, it only hasfew calories

Asahi’s Clear Coffee Espresso Milk Latte

It does not contain extra caffeine, fat and itis low calorie, allows you to drink withoutfeeling guilty and will feel more refreshed

Deep RiverRock’s Still Water

Flavours: Forest Fruits, Strawberry, Lemon and Lime

sugar-free, no calorie recipe thanks to a new blend of low calorie sweeteners

Ingredients for Forest Fruits Flavour: Deep RiverRock SparklingWater 99.5%, Natural Red Berry Flavouring with other NaturalFlavourings, Acid (Citric Acid), Preservatives (Potassium Sorbate,Sodium Benzoate), Sweeteners (Sucralose, Acesulfame K).

1.0 Low Calorie & Low Sugar

Clear American Sparkling Water Beverage

Flavours: Cranberry Lime, Kiwi Strawberry, Strawberry

zero calories, zero caffeine, zero sugar and zero sodium

Ingredients for Cranberry Lime Flavour:Carbonated Water, Citric Acid, Natural Flavor,Potassium Citrate, Potassium Benzoate(Preservative), Aspartame, AcesulfamePotassium, Phenylketonurics.

Gatorade’s Low Calorie G2 Thirst Quencher

Flavours: Watermelon Strawberry, Mixed Berry, Tropical Punch

Ingredients for Watermelon Strawberry Flavour:Water, Sugar, Citric Acid, Natural Flavour, Salt,Sodium Citrate, Monopotassium Phosphate,Sucralose, Acesulfame Potassium

Hint’s Fruit Infused Water

Flavours: Watermelon, Peach, Crisp Apple, Cherry and etc.

Hint is a refreshing alternative to sodas, juices and other sweetened drinks without the empty calories or diet sweeteners

Ingredients: Purified Water and NaturalFlavours

2.0 Addition of Minerals and Vitamins

Vitamin Well’s Sparkling Water

Flavours: Raspberry, Peach

Fresh, slightly carbonated spring water with the added benefit of being enriched with

vitamin B12, vitamin D, biotin and folic acid and they do not contain sugar.

Get More Vits’s Vitamin Drink

Flavours: Multivitamins Sparkling Lemon & Lime, Vitamin ASparkling Blackcurrant & Blueberry, Vitamin B Still Apple &Raspberry, Vitamin C Sparkling Orange, Vitamin D Still Mango &Passionfruit

Ingredients for Multivitamins Sparkling Lemon & Lime: Sparkling spring water,acid (citric acid), vitamins & minerals (biotin, niacin, pantothenic acid,thiamine, B12, B6, ascorbic acid, magnesium & zinc), natural flavourings,preservative (potassium sorbate), sweetener (sucralose).

2.0 Addition of Minerals and VitaminsFlavours: Orange, Berry, Grape

Bot’s Fortified Water

Ingredients for Orange Flavour: Filtered, Deionised Water, Crystalline Fructose, NaturalFlavours, Citric Acid, Niacinamide {Vitamin B3}, Calcium D Pantothenate {Vitamin B5},Pyridoxine Hydrochloride {Vitamin B6}, Cyanocobalamin {Vitamin B12}

Free from artificial flavoring, artificial sweetener, artificial coloring, preservatives.

Twist coloured cap clockwise to release vitamins, Shake to mix fresh vitamins, Open white cap counterclockwise to drink.

Activate’s Vitamin Drinks

Flavours: Pink Grapefruit, Passion Fruit, Exotic Berry, Pomegranate Blue,Orange Twist, Raspberry Citrus, Juicy Grape, Lemon Lime, Fruit Punch, LuloPear

Ingredients for Orange Twist Flavour: Reverse Osmosis Water, Maltodextrin(Dietary Fiber), Citric Acid, Ascorbic Acid (Vitamin C), Gum Arabic, SteviaRebaudiana Leaf Extract, Monopotassium Phosphate (Electrolyte), NaturalFlavor, Zinc Picolinate, Magnesium Lactate (Electrolyte), Echinacoa FlowerExtractive, Tricalcium Phosphate (Electrolyte), D-Alpha-Tocopheryl Acetate(Vitamin E), Calcium D-Pantothenate (B5), Beta-Carolene (Color), Vitamin APalmitate, Cyancobalamin (B12).

2.0 Addition of Minerals and Vitamins

Qwell’s Natural Mineral Water with Collagen and Vitamins

Contains collagen, magnesium, vitamin B12 and zinc with

perfect taste of natural pomegranate flavour.

Nature Spring’s Flavoured Drink

Packed with B Vitamins such as B1, B3, B6, and B12

Healthier alternative than soft drinks

Flavours: Apple, Honeydew, Grape, Calamansi

Nestle’s Pure Life Splash Water

Flavour: Wild Berry, Lemon, Strawberry Melon. Acai Grape, Mandarin Orange

Ingredients for Lemon Flavour: Purified Water,Natural Flavours, Citric Acid, SodiumPolyphosphate, Potassium Sorbate (PreserveFreshness), Potassium Benzoate (PreserveFreshness), Sucralose, Acesulfame Potassium,Calcium Disodium EDTA, Magnesium Sulfate

3.0 Herbs InfusionCh’i ‘s Sparkling Herbal Mineral Drink

Ingredients: (All of Natural Origin). ArtesianMineral Water, Cane Sugar, Acid (CitricAcid), Herbal Extract, Preservative (SorbicAcid), Vitamin C as Antioxidant (AscorbicAcid), Flavours (Kiwifruit, Honey)

Herb blend contains Fo-ti, Ginseng, Aloe, Gotu kola, and Ginger

The Original Ayala's Herbal Waters

Flavours: Lemongrass Mint Vanilla, CinnamonOrange Peel, Ginger Lemon Peel, Lemon VerbenaGeranium, Cloves Cardomom Cinnamon andLavender Mint

Ingredients for Cloves Cardomom Cinnamon Flavour:Purified Water, Organic Extract of Cloves, Cardamom Seedsand Cinnamon Bark, and Natural Flavour.

Seedlip’s Grove 42

Non-alcoholic, zero calories, sugar & sweetener free with no artificial flavour

Ingredients: Water, Natural Botanical Distillates &Extracts (Orange, Blood Orange, Mandarin, Lemon,Ginger, Lemongrass).Preservative: Potassium sorbate. Acid: Citric acid.

3.0 Herbs Infusion

Flavours: Lavender, Rosemary,Chamomile, Peppermint, Hibiscus

OKF’s Herb Flower Water

Herbal flower is mixed with mineral waterWith zero calories, herbal flower water gives

you freshness and healthy life

Flavours: Cucumber & Mint, Watermelon& Basil

Ingredients: Naturally Sparkling Rich Mineral water,Natural Aromas & Natural Extracts, Citric acid, Non-Goo Beet Sugar.

Found’s Naturally Infused Sparkling Water

Buchulife’s Natural Sparkling Buchu Water

Extracted from a rare South African herb

A refreshing sugar-free beverage, boastingnaturally occurring antioxidants, bioflavonoidsand vitamins sourced from the oil of the Buchuleaf, a scientifically proven natural anti-inflammatory

Ingredients: Formulated buchu oil, carbonated springwater. (no sugar, no preservatives).

4.0 Occasional Novelty Flavours

Flavours: Lemon & Lime, Orange And Peach

Ingredients: Mineral Water, CitricAcid, Flavourings, Preservatives(Potassium Sorbate, DimethylDicarbonate), Sweetener (Sucralose)

Tesco’s Flavoured Still Water

Refreshingly fruity volcanic water with a touch ofnatural orange & peach flavour

Volvic’s Touch Of Fruit Orange & Peach

Ingredients: Volvic Natural Mineral Water (97.5%), Sugar (2.3%),Acid (Citric Acid), Natural Peach Flavouring with other NaturalFlavourings, Natural Orange Flavouring with other NaturalFlavourings, Sweetener (Steviol Glycosides from a Natural Source(Stevia Extract)), Preservative (Potassium Benzoate) Sweetenedwith an Extract from Stevia Leaf

Seltzer’s Mandarin Orange Flavoured Water

Ingredients: Carbonated Water, Natural Flavors.Ingredients: Filtered Water,

Organic Natural Flavor, Citric Acid.

Nature's Promise Blood OrangeUnsweetened Flavored Water

4.0 Occasional Novelty FlavoursPropel’s Lemon Water Beverage with Electrolytes& Vitamins

Ingredients: Water, Citric Acid, SodiumHexametaphosphate (to Protect Flavor), Natural Flavor,Salt, Potassium Sorbate (Preserves Freshness), PotassiumCitrate, Sodium Citrate, Ascorbic Acid (Vitamin C),Sucralose, Acesulfame Potassium, Calcium Disodium EDTA(to Protect Flavor), Calcium Pantothenate (Vitamin B5),Niacinamide (Vitamin B3), Vitamin E Acetate, PyridoxineHydrochloride (Vitamin B6).

Mountain Mist’s Lemon and Lime Flavour Sparkling Spring Water

Ingredients: Carbonated Spring Water,Acid(Citric Acid),Natural Flavouring,Sweeteners(Aspartame, Acesulfame K),Preservative(Sodium Benzoate)

Zywiec’s PeachFlavouredWater

Morrisons’s No Added Sugar Sparkling PeachSpring Water

Ingredients: Carbonated Spring Water, Peach Juicefrom Concentrate (2%), Acid (Citric Acid), Flavouring,Sweeteners (Acesulfame K, Sucralose), Preservative(Potassium Sorbate)

JT’s Peach Water

4.0 Occasional Novelty FlavoursSuntory’s Yasasui

A hypotonic drinkcontaining peach juice andorange peel extract, plusgreen tea, it has a slightsweetness and noaftertaste

Ice Mointain’s Sparkling Water

Flavours: Lemon & Grapefuit

Lotte’s Trevi Sparkling Water

Flavours: Plain, Lemon and Lime

Crystal Geyser’s Sparkling Spring WaterFlavours: Original, Lemon, Lime and

Mixed Berry

Mount Franklin’s Flavoured WaterFlavours: pineapple, apple, and

lemon and lime

Coca-Cola’s Clear

Zero calorie drink withlemon flavoured

5.0 Various FlavoursSuntory’s Minami Alps Tennensui & Yogurina

A water that contains lactic acid bacteria and has a yoghurt flavour

Ingredients: Natural Mineral Water, Sugar (Sugar, HighFructose Liquid Sugar), Whey Fermented Liquid(Including Milk Ingredients), Honey, Salt, Mint Extract,Acidulant, Fragrance, Antioxidant (Vitamin C)

Suntory’s Premium Morning Tea Milk

Ingredients: Natural Mineral Water, Sugar (Sugar, High-Fructose Syrup, Maltooligosaccharides, Lactose), Tea,Whey Mineral, Salt, Mint Extract, Perfume, Chloride Mg,caffeine, Antioxidants (Vitamin C), Acidulant

Coca-Cola Japan’s ClearTransparent Banana Milk

taste like a creamy banana beverage in

clear appearance

Oasis’s Aquashock

Flavours: Spicy Rapsberry and Chilled Cherry

Offering consumers a “hot or cold hydration experience

Suntory All-Free All-Time

delicious non-alcoholic beer-likebeverage with refreshing aroma

CLR CFF (Clear Coffee)refreshing taste combined with

the boost of double espresso

Ingredients: Water, FreshlyRoasted Coffee Beans,Natural Caffeine

No preservatives, added aromas, sugar or sweetener.

References

• A. Le Coq. (n.d.). NEAR WATER - A. Le Coq. Retrieved fromhttps://www.alecoq.ee/en/voda-so-vkusovymi-dobavkami/#

• Coherent Market Insights. (2018). Flavored and Functional Water Market, byIngredients (Vitamins and Minerals, Botanical Extract, Amino Acids, and Others),By Distribution Chanel (Hypermarket, Supermarkets, Convenience Stores, SpecialtyStores, Online Channels, and Others), and by Geography – Global Industry Insights,and Forecast till 2025. Market Insight.

• Mordor Intelligence. (2018). Asia-Pacific Functional Water Market- Segmented byProduct Type (Vitamin, Protein, and Other Product Types), Distribution Channel(Supermarket/Hypermarket, Specialty Store, Online Store, and Other DistributionChannels), Packaging Type (PET Bottle), and Geography - Growth, Trends, andForecast (2018 - 2023). Industry Reports

References

• Market Data Forecast. (2018). Asia Pacific Flavored Water Market By Product Type(Flavored Water And Functional Water) And By Region – Industry Analysis, Size,Share, Growth, Trends, And Forecasts (2018-2023). Research Reports.

• Research And Markets. (2018). Bottled Water Market Size, Share & Trends AnalysisReport By Product (Purified Water, Mineral Water, Spring Water, Sparkling Water),By Region (Asia Pacific, North America, Europe), And Segment Forecasts, 2018-2025. Research Reports.

• Technavio. (2018). Global Functional Water Market 2018-2022 . Industry Reports