emerging!opportuni.es!in!medical! publishing: … · future!trends!!!!! •...
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Emerging Opportuni.es in Medical
Publishing: Footprints across the East-‐West
Bridge
Caitlin Meadows, Publishing Services Director, The Charlesworth Group
caitlin.meadows@charlesworth-‐group.com
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Why being in China is
A Good Thing…
Rapid recent developments create context of ambiDon for quality and
prominence
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History
• IsolaDon of academic research predominated unDl the 1980s • 1980s-‐1990s saw more integraDon + policy analysis • Period of integraDon from 2000s saw more rapid expansion and
integraDon. More collaboraDon with Western presses • GAPP reforms…
Context now of increasing desire to improve quality of output, both domesDcally and in internaDonal journals
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The academic impact of Chinese STM journals expands, as indicated by the increasing number of journals listed in A&I services and the rising impact factors. The average total citaDons of Chinese STM papers soars from 227 per journal in 2001 to 913 per journal in 2009, and the average impact factor from 0.264 to 0.452. In 2009, 185 journals showed total citaDons ≥2000, 117 journals an IF ≥1.* OpportuniDes or compeDDon to Western journals? How might this picture look in 5 years..? (Source: ISTIC; with thanks to Yan Shuai, Tsinguha University)
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R&D spending, selected countries 2000–2015; the do_ed lines indicate projecDons, based on announced targets.
Source: Knowledge, networks and nations: Global scientific collaboration in the 21st century, The Royal Society, 2011
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Top 10 Chinese universiDes
1 Peking University 2 Tsinghua University 3 Fudan University 4 Zhejiang University 5 Nanjing University 6 Shanghai Jiao Tong Univ 7 Wuhan Univ 8 Renmin Uni of China 9 Jilin Univ 10 Sichuan Univ Source: Chinese University Alumni AssociaDon 2009 (slides prepared by Adrian Stanley
© Adrian Stanley
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Project 211
• The Project 211 is a government organized project to help form naDonal key universiDes and colleges
• Building on ambiDons of Project 985 • Started in 1995 by the Ministry of EducaDon of the People's
Republic of China, with the intent of raising the research standards of high-‐level universiDes in China and culDvaDng strategies for socio-‐economic development
• There are currently 113 universiDes/insDtuDons in the 211
Project. These have met certain scienDfic, technical, and human resources standards and offer advanced degree programmes
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Future trends China’s 12th 5-‐year plan announced in 2011. Development of 7 key industries: • New energy – solar, wind, nuclear • Energy conservaDon and environmental protecDon • Biotechnology – drugs/medical devices [cf. Biotech China 2012] • New materials • New IT • High-‐end equipment manufacture • Clean-‐energy vehicles h_p://www.kpmg.com/cn/en/issuesandinsights/
arDclespublicaDons/publicaDonseries/5-‐years-‐plan/pages/default.aspx
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Future trends
• Mar 2012: China earmarks c.$5.14 billion for basic science research in 2012 (26% up on previous year)
• As GDP growth slows, the Government puts emphasis on closer
integraDon of Science and Technology with the economy – also consider how these are penetraDng westwards (e.g. Huwei)
• Pharma: consolidaDon of pharmaceuDcal distribuDon sector and
biotechnology. Improvements in patenDng; OTC market expansion. MulDnaDonals//local pharma
• NB: For those publishers looking at other territories, Malaysia,
Indonesia and Saudi Arabia are coming on the radar (cf. Batelle Report (2012 R&D Funding))
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Future trends: influence on subject area coverage for academic Dtles/sales opportuniDes?
• Past emphasis on communicable diseases giving way to chronic diseases [now accounDng for 80% of deaths in China]
• Clinical medicine: diseases relaDng to aging and to obesity,
cancer, stroke, cardiovascular disease, COPD. Psychiatry burgeoning
• Basic science: more internaDonal collaboraDon [MRC-‐China collaboraDon in stem cell research announced Jan 2012; Ministry of Finance announces $125million to promote results of China’s R&D results into the commercial sector…]
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Branding
© Adrian Stanley
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Pulling all the data together to make a long term plan and commitment to China
What is your impact on and with China ? ü Sales (market analysis, gap): ConsorDa? Direct? Corporate? ü Online usage (including OA content, analyDcs) ü Local editorial board members (acDve) ü Chinese Authors/co-‐authors ü A_ending/organizing local meeDngs, Chinese a_endees at your
meeDngs (as well as major conferences/BIBF) ü Local language material/website, what aspects to promote (use of
social media etc.) – key trend ü Local language ediDons – using connecDons such as mulDnaDonal
pharma links ü Trusted local staff, contacts and partners ü Your educaDonal outreach (systems/training) ü How you are viewed in China, your reputaDon
© Adrian Stanley
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Brand awareness: publisher and journal level
• Local language material (librarians/researchers/discoverability) • Social media (Weibo)
• YouTube, Facebook, and Twi_er are blocked in China (LinkedIn not) • Weibo akin to a hybrid of Twi_er and Facebook • use by well over 30% of Internet users, • Launched by SINA CorporaDon on 14 August 2009 • More than 300 million registered users
• Local language websites .cn domain names, local search • A_ending conferences (oven pay to speak) • EducaDon events (how to publish)
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Local-‐language publicaDons: a bridge
• Co-‐publishing with a Chinese publisher (Chinese ISSN) • Can be distributed via the postal system • SubscripDon fee can be charged • AdverDsing
• Industry sponsored ‘best of’ with a local partner • Local partner does not have to be a ‘Chinese’ publisher • Single or mulDple sponsor opDons • DistribuDon typically via sales reps
• ‘Import’ model • Mail journal into China (from Hong Kong or elsewhere) • Assigned ‘regular’ ISSN
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Local-‐language reprints
Commercial reprints • Limited market for English-‐language reprints, but changing… • Do not expect to get same price as in U.S. or ROW • Sponsors prefer journal covers with product adverDsing • SDll predominately print distribuDon, high impact-‐factor Dtles • MulD-‐naDonals sDll the main reprint purchasers but a local
Chinese pharma companies are developing (consider your current pharma links)
• Consider importance of translaDon integrity – links with local KOLs to review and check
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Thank you!*
caitlin.meadows@charlesworth-‐group.com *and thanks to colleagues at The Charlesworth Group, esp. Adrian Stanley
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Source; China + India: The Power of Two, Tarun Khanna, Harvard Business Review
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Source; China + India: The Power of Two, Tarun Khanna, Harvard Business Review
China India