Emergence of Social Media

by

K. Srinivasan2 Dec 2009

at NITTTR, Chennai

What we will discuss today• Trends of internet growth

• Mainline Media and net editions

• Broad view of social media

• How to make use and discussion

Present trend• Globally, out of 6.7 bn population 1.7

bn use net (25.6% penetration)

• In Asia, out of 3.8 bn population 0.7 bn use net (19.4 % penetration)

• North America and Europe penetration at 74% and 53% respectivley.

Present trend - Asia• Hongkong, Singapore, Taiwan,

South Korea and Japan have more than 65% penetration

• India 7.0 %. (around 8 crore users)

• Growth rate over 2000 - 1500%

India and China

• China penetration 25.3% and India 7%

• Broadband India 5.2 M and China 33 M

• China information are not authentic

Traditional media

• Print newspapers, magazines, books

• Television

• Broadcast Radios like AIR

All in lakhs

Hindu TOI Dinamalar

Eenadu Sakshi

ABC Jun 09

13.6 29.3 6.7 13.2 12.6

IRS R2/09

52 135 96 146 125

Alexa Rank

N/A 3010 1319 1623 5289

Uniquevisitors

1.40 0.54 0.13 0.28 0.11

Malayala manorama Alexa 1700 UV 34 K

Dinamalar 1319

Eenadu 1623

TOI 3010

Sakshi 5289

NDTV Times Now

IBN Live Aajtak

Alexa Traffic Rating

1179 22761 38928 36544

Unique visitors Oct 09

1.1 lakh

0.06 lakh

0.22 lakh

0.02 lakh

Major Indian TVs on net

What is social media?

• User generated contents

• Using online technologies

How different from traditional media?

• Social media is also known as Media 2.0

• User generated content (UGC)

• Contents can be changed after publication

Media 2.0 comparison

• Interactive

• Popularity of the subject

• Usage of text, images, audio and video

• Citizen journalism

Media 2.0 - comparison• No limitation for space, time,

duration

• Syndication and distribution

• Collating data from other sites eg: Google adsense, RSS feeds, widgets

Evolution of social media

• 1970s - E mail

• 1980s - List servers

• 1990s - Discussion groups , chats, personal websites

Evolution of social media

• 1995 - Social networking sites like classmates.com

• After 2000 - Blogs, podcasts, Wikis

• 2005 - Web 2.0 various applications like tags, book marks

Social media - medium

• Blogs

• Message boards / social networking

• Podcasts (audio and video)

• Wiki

Blogs• Technorati has tracked 130 M

blogs

• Estimated blogs of around 250 million globally

Blogs vs Mainstream media• During Q4 of 2006, out of 100

most popular news sites, 22 were blogs (rose from 12 earlier quarter)

• Latest info not available

• Audience discrimination between blogs and mainstream media getting lesser

Blogging sites

• Blogger

• Wordpress

• Typepad

• Myspace

Social Media Networks

• Facebook – 129 M unique visitors in Oct 09

• Linkedin – 15.5 M

• Twitter – 23 M

• Orkut etc – 0.4 M

• 350 M active users

• 50% logon every day

• 55 M status updates each day

• 2.5 billion photos uploaded / month

• 70 languages / 180 countries

• 70% of users outside USA

• 65 M users access through mobile – 180 operators in 60 countries provide support

Podcasts

• Transferring your PC into a radio station and tower

• Audio format of blog

• Both audio and video

Podcast servers

• YouTube – 70 M videos – 85 M unique visitors in Oct 09

• Blip TV – 2 M unique visitors

• Odeo – 2 lakh unique visitors

Wiki• A website that can be individually

or collaboratively edited using a web browser

• Many wikis - Popular Media wiki

• Wikipedia - online encylopedia - many languages

Wikipedia

• 14 M articles in 260 languages

• English has 3 M articles

• 85000 + active contributors

• 67 M unique visitors in Oct 09

Important social media networks• Facebook – 350 M – Alexa Rk 2

• Myspace – 264 M – Rank 11

• Twitter – 45 M – Rank 14

• Linkedin – 50 M – Rank 42

• Hi5 – 80 M – Rank 48

• Orkut – 67 M – Rank 125

How Teachers can use

Learn the importance of social media and also create awareness amongst the students – including cyber law awareness

How to use?

• Be part of all relevant social media groups

• Keep close watch on the writings

• They can provide good input for latest developments

How to use

• Create Fan page in Facebook for your Organisation or even Dept.

• Share important useful information in Twitter / FB / Linkedin

• Keep yourself updated

Open House

ThanksK. Srinivasan

www.prpoint.com

www.indiavision2020.org

91766 50273

prpoint@gmail.com