Movies inspire and awaken people they also educate but anger some.

There are Changes that are taking place in technology and different minded generations of people are moving into Cinema ‘2.0’. This will be a period of great change as people can now more or less experience film where they are, themselves participating in it. The film industry is alsochanging. Viewers can now become user.

Four big drivers:Below I have listed the four main drivers. I have then found out a bit about each of them via the web, then added a useful link:

• Web 2.0 –Helpful link (http://en.wikipedia.org/wiki/Web_2.0)The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking

• Broadband – Helpful link http://www.learnthenet.com/english/html/88broadb.htm)A type of data transmission in which a single medium (wire) can carry several channels at once. Cable TV, for example, uses broadband transmission. Broadband technology can transmit data, audio, and video all at once over long distances.

• XML – Helpful link http://www.xml.com/pub/a/98/10/guide0.htmlExtensible Markup Language; a flexible text format for creating structured computer documents

Collaboration Cost – A cost “Greater than the cost of boundaries of cooperation”. The rise of the internet and companies transformed into networks. This cost dropping at such a considerable rate that Peers can come together. 150,000 open source application projects. Creating our own content not the internet creating it. Box office revenues are declining and the people who visit the cinema are declining. The awful thing for the industry is that even the numbers of people watching films at home has dropped massively.

Nevertheless computer games are on the rise, and people are watching films on personal media systems more than ever before.