emedia asia’s new digital editions: optimized reading across different devices
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eMedia Asia’s NEW digital editions: Optimized reading across different devices. This January, we’re taking a new approach to publishing our digital magazines. THIS IS WHAT READERS CURRENTLY SEE. Desktop. Tablet. Mobile. Optimized only for desktops - PowerPoint PPT PresentationTRANSCRIPT
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(NASDAQ-GS: GSOL)
Online Trade shows Magazines Research
eMedia Asia’s NEW digital editions:Optimized reading across different devices
Desktop Tablet Mobile
This January, we’re taking a new approach to publishing our digital magazines
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Optimized only for desktops
Subscribers need an optimized reading experience on whichever device they use
THIS IS WHAT READERS CURRENTLY SEETHIS IS WHAT READERS CURRENTLY SEE
Introducing a new, multi-platform digital edition
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Responsive design – fits the screen of the readers’ device
Everything you read in print is included in the digital edition
Access directly from your device browser – no need to download an app or a massive file
Content fits perfectly in desktops or laptops
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Content fits perfectly in tablets
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Content fits perfectly in mobiles
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We’re also making sure your ads are displayed clearly on every device
THIS IS HOW READERS CURRENTLY SEE YOUR ADTHIS IS HOW READERS CURRENTLY SEE YOUR AD
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Ads are optimized for print and hard to read
Your sales message needs to be clear and readable to all readers using any device
Desktop Tablet Mobile
Your ads are now readable on desktops or laptops
SEE THE DIFFERENCE (1:1 SCALE)SEE THE DIFFERENCE (1:1 SCALE)
Current ad Optimized Ad
Every click on your ad directs readers to your website
Every click on your ad directs readers to your website
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Your ads are now readable on tablets
SEE THE DIFFERENCE (1:1 SCALE)SEE THE DIFFERENCE (1:1 SCALE)
Current ad Optimized AdCurrent ad Optimized Ad
Every click on your ad directs readers to your website
Every click on your ad directs readers to your website
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Your ads are now readable on mobiles
SEE THE DIFFERENCE (1:1 SCALE)SEE THE DIFFERENCE (1:1 SCALE)
Current ad Optimized Ad
Every click on your ad directs readers to your website
Every click on your ad directs readers to your website
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Most importantly, you’re reaching a BPA-audited circulation in print and digital
Title Print Circulation Digital Circulation Total Circulation
EE Times-China 55,000 10,000 65,000
EE Times-Taiwan 12,800 5,000 17,800
ESM-China 30,000 15,000 45,000
ZERO DUPLICATION!ZERO DUPLICATION!
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You continue to reach the industry’s highest quality reader audience
• Same quality of circulation in print and digital: fresh, clean and targeted
• Every issue delivered to and accessed by relevant readers across China and Taiwan
• BPA report available by June 2013
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Your ad investment in print automatically extends to the digital edition
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• All print ads will be included in the digital edition
• You’re reaching a wider audience at no extra cost
• For desktop and tablet versions, each page displays 3 banners
− Top and middle will not rotate and feature only advertisers with spread, full page and special position ads
− To be assigned by the Associate Publisher
− Bottom will rotate amongst advertisers with fractional ads
− Mobile version displays only one banner to be rotated amongst all advertisers
We need your help to make the digital edition a success
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• Along with your print ad, you will be required to submit:
− 300 x 250 banner*
− 320 x 50 banner*
− Landing page URL
• A smarter approach in your marketing:
− Make sure your ad is clear and readable
− Drive readers to your website once they click on your banner
* Banner sales message/featured product MUST be the same as your print ad; banners must be images only and maximum weight of 40KB
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(NASDAQ-GS: GSOL)
Online Trade shows Magazines Research
eMedia Asia’s NEW digital editions:Optimized reading across different devices