emea day at dell 2010 - global trends from dell small business excellence award
TRANSCRIPT
DELL Global Small Business Excellence Award
Review of the 2008 Global Competition
Dr. Ayman El Tarabishy, Executive DirectorInternational Council for Small Business
Professor The George Washington University, Washington D.C.
www.icsb.org
What is the International Council for Small Business?ICSB is the premier global professional network for
to promote and advance entrepreneurship worldwide.
Small & Medium Enterprises Development Agency of Nigeria
ICSB Japan
ICSB Taiwan
• Affiliates and Chapters• Over 2,000 members world-wide• Best practices, knowledge, and policy network• World Conference, publications, and Internet portal
Affiliates/Chapters World Conferences
•1991
•1993
•1995
1996■
•1997
•1998
•1999
•2000
•2001•2002
2003
•2004•2006
•1994
•20072007
ICSB’s Global NetworkICSB’s Global Network
Europe
Singapore
Japan
South Africa
Korea
Taiwan
•2005
Puerto Rico
•2008
Nigeria
•20092009•2010
Egypt
Award Site
Q. Number of Employees by Country (2008)
CountryAvg. #
Employees
US 10
AU 7
BR 17
CA 13
DE 28
ES 20
FR 15
GB 10
IN 23
IT 7
MX 30
Avg. # Employees
0
5
10
15
20
25
30
35
US AU BR CA DE ES FR GB IN IT MX
TOTAL Avg. # of Employees = 17
Q. Avg. Number of Employees by Country (2009)
Country # Employees
US 10
AU 7
BR 28
CA 15
DE 27
ES 20
FR 15
GB 10
IN 24
IT 8
MX 27
Total 17.36
0
5
10
15
20
25
30
US AU BR CA DE ES FR GB IN IT MX Total
# Employees
TOTAL Avg. # of Employees = 17
Q. Number of Years in Business (2008)
CountryAvg. # Years
in Biz
US 14
AU 6
BR 10
CA 12
DE 8
ES 9
FR 7
GB 6
IN 8
IT 16
MX 8
Total 9.45
Avg. # Years in Biz
0
2
4
6
8
10
12
14
16
18
US AU BR CA DE ES FR GB IN IT MX Total
TOTAL Avg. # of Years in Business = 9
Q. Avg. Number of Years in Business (2009)
Country # Years
US 15
AU 6
BR 13
CA 11
DE 9
ES 10
FR 7
GB 6
IN 7
IT 18
MX 7
Total 9.91
# Years
02468
101214161820
US AU BR CA DE ES FR GB IN IT MX Total
TOTAL Avg. # of Years in Business = 10
Q. 2008 Revenue (in USD$)ALL COUNTRIES
CountryAvg. 2008 Revenue
in USD$
US 1,000,000.00
AU 417,134.00
BR 737,117.00
CA 1,306,346.00
DE n/a
ES 2,363,051.00
FR 2,887,458.00
GB 1,090,687.00
IN 40,068.00
IT 2,230,971.00
MX 243,340.00
Total Avg.Revenue (USD$) $1,231,617.20
Avg. 2008 Revenue in USD$
0.00
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
3,500,000.00
US AU BR CA ES FR GB IN IT MX
Age of CEO
Started business alone
Present job is first full-time job
Q. Description of Business (2008)All Countries
InformationTechnology
27%
Service Oriented50%
Product23%
Results
• 50% of entries have Service Oriented Business
• Percentage held true for each country
Competition Questions• Q1: Describe how the innovative use of IT has improved the
customer experience
• Q2: Show how the innovative use of IT has produced improvements in your customers’ experiences with your business, products or services
• Q3: Show how IT has led to better management of the business operations
• Q4: Show how the innovative use of IT has impacted the organization's success. A company's annual revenue may be considered when determining finalists.
• Q5: Show how the company’s use of IT is unique and has differentiated you from your competition
Customer Focus• Customers seek a strong value
proposition:– Speed
– Convenience
– Personalization
– Price
Atoms vs. Bits
Nicholas Negroponte
Atoms vs. Bits
Traditional Value Chain
Atoms vs. Bits
New Value Chain
The InternetThe Internet
Analysis of the Country WinnersAtoms vs Bits
Small Business Atoms versus Bits
55% 60%
91%
100%
100%98%
0%
20%
40%
60%
80%
100%
Atoms Bits
Atoms 98% 100% 100%
Bits 55% 60% 91%
Entrants Country Finalists Global Finalists
Disruptive Impact of Technology
Clayton Christensen
Disruptive Impact of Technology
Exceeds Customer Expectations
Threshold of General Acceptance
Voice?
Analysis of the Country WinnersEvolutionary and Revolutionary
Small Business Evolutionary versus Revolutionary
30%
60% 65%
10%
30%
50%
0%
20%
40%
60%
80%
100%
Evolutionary Revolutionary
Evolutionary 30% 60% 65%
Revolutionary 10% 30% 50%
Entrants Country Finalists Global Finalists
Reach vs. Richness
Philip Evans & Thomas Wurster
Reach vs. Richness
ReachReach
Ric
hn
ess
Ric
hn
ess
Reach vs. Richness
ReachReach
Ric
hn
ess
Ric
hn
ess
Off the RackOff the Rack
Custom TailorCustom Tailor
Analysis of the Country WinnersReach versus Richness
Reach and Richness
• A Suit That Fits.com (ASTF) is the world’s first online hand tailored suit making company, offering the largest range of quality suits in the UK.
• Using unique web technology, customers have the flexibility to design and customize their individually hand tailored suit at an affordable ‘off the peg’ price, starting at £150.
• Our innovative technology enables customers to choose from over 40 billion different suit design combinations, in a matter of minutes.
• By passing control of suit and shirt design and price back to the customer, we offer unparalleled choice, and give every customer exactly what they want, which creates a great overall customer experience.
Categorization of Companies2008 Winner
• Wiggly Wigglers is a gardening company in a small rural village in the UK.
• They used all three strategies to grow and prosper (social media, blogs, twitter, etc...)
• (UK Winner & Global Winner)
Mainstream - Business
www.dellhero.com