emea acs for oracle 11g adoption services

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Oracle Advanced Customer Services - 11g Adoption Services

Fast, Reliable Online Database Migration

Nikos Plevris - EMEA ACS Business Development

March 2011

3

Agenda

• Executive Summary

• Service Positioning • Oracle 11g Compelling Features

• Why 11g Migration

• Migration Consideration

• ACS for Oracle 11g Adoption • Value Proposition

• Packaged Offerings

• Services Details

• Why and How to Sell the Services

• EMEA Resources

EMEA ACS Business Development - Internal Use Only

4

Executive Summary

• Oracle 11g Adoption Services

• Comprehensive ACS packaged Migration services from Database Upgrades to adoption and testing of product options

• Experienced Oracle engineers using dedicated tools, proven methodologies and Oracle best practices

• Differentiators

• Extremely fast and easy to handle

• Covering production Systems and large databases

• Includes cross-platform migration

• Includes knowledge transfer

• Customer Value

• Faster time to deployment

• Fully migrated and configured database systems

• No business disruption


5 EMEA ACS Business Development - Internal Use Only

• Eliminates operational risk

• Accelerates overall performance

• Eliminates downtime & unused redundancy

• Improves security

• Lowers costs

• Consolidates databases, servers and storage

Oracle 11g Database Compelling Features

On Average, Oracle 11g can • Reduce server costs by a factor of 5

• Reduce storage requirements by a factor of 10

• Improve mission critical system performance by a factor of 10

• Increase DBA and Developer productivity by a factor of 2

• Eliminate idle redundancy in the data center

• Simplify their overall IT software portfolio

6

• Older Versions running out of support

• New Applications require 11g

• Access to latest features and functions

Why Customers Should Consider Migration to 11g


• 11g New Features

• RAC implementation

• Advanced Compression

• Partitioning

• Automatic Storage Management (ASM)

• Transparent Data Encryption / Security Features

• Production ready

• Testing environments for Quality Assurance

Assurance Adoption

• Database Upgrades

• Partial or complete Database reorganization

• Migration to new Hardware environment

• Deployment of new Storage System

Migration

ACS 11g Adoption Services

7

Migration is Good, But Customers Worry

Is my current architecture suitable for 11g at all?

I wish my staff was more experienced and had

more bandwith How can I identify risks

early?

What if current applications get

impacted?

If we don’t stay within time- and cost boundaries

we’ll be in trouble


8

Capabilities

• Tested, consistent migration process

• Timely resolution of key issues to meet project milestones

• Enhanced implementations to secure a stable production environment

• Risk mitigation for large and complex environments

• Covering production systems and large databases

• Cross platform migration

• Knowledge Transfer


Value

• Migration process within time/cost boundaries

• Business continuity during entire migration process

• Full system stability and performance in production phase

• Competitive advantage through access to new features

• Faster time to production

• Reduced operational cost

Challenges

• End of Premier Support for Database Rel.10g - July 2011

• Applications requiring Oracle 11g for best performance

• No access to new features and functionalities

• Hardware refresh and capacity expansions

• Systems consolidation or relocation

Safe and Predictable Migration to Oracle 11g

9

Tailored Offerings across the Change Management project


Advise & Plan Design & Build Deploy Support Manage

Guidance Package

Migration and Readiness Planning

Assistance Package

Product Adoption

Enablement Package

Execution

Post-Go live Support Phase

Test and Validation Phase

Option-Specific Phase

Plan Phase

Product Option Adoption Assessment

Test / Development Environment

Production Goes Live

Db Tier Readiness Review

10

Guidance Package

• Laying the foundation for a successful

Migration project

• Mitigating risk and complexity

• For customers seeking guidance but willing

to do the Migration themselves


Migration Readiness and Planning

Requirements Review

Database Configuration Assessment

Patch Analysis

Migration Planning Assessment

Solution Proposal Presentation

Knowledge Transfer

Guidance Package

Assistance Package

Enablement Package

11

Assistance Package


• Ensuring 11g Database interoperability

• Tailoring the best solution for customer‘s

business requirements

• For customers seeking guidance on new

features

Migration Readiness and Planning - Product Adoption

Guidance Package plus

11g New Features/Options Assessment

Guidance Package

Assistance Package

Enablement Package

12

Enablement Package


• Complete planning and execution

• Migration process within time and cost

boundaries

• Ensures post-go-live operational success

• For customers seeking full coverage of

migration process

Migration Planning and Execution

Assistance Package plus

Migration Testing

Test & Development Environment

Performance Follow Up

Real Application Testing

Migration Execution

Production Environment

Performance Tuning

Solution Presentation

Guidance Package

Assistance Package

Enablement Package

13

Expert Delivery

• Proven approach from planning to test environment to

production

• Experienced Oracle Specialists using proven methodology

– Oracle-To-Oracle (O2O) migration

– Oracle-To-Oracle Online (Triple-O) (using Oracle Golden Gate)

– 11g feature adoption

• Real Application Testing if applicable

• Typical engagement takes 3 – 12 weeks, depending on

project scope and complexity


14

ACS Delivery by Experts Using Proven Methodology

Sophisticated Tools & Methodology for High Efficiency

O2O Oracle-to-Oracle Migration

• Intuitive toolset for fast, reliable Database migration

• Highly automated and parallelized

• Runs on all UNIX, Linux and Windows platforms

• Suitable for production systems

including very large databases.

OOO

Oracle-to-Oracle Online

• O2O enhancement to allow online Database migrations.

• Utilizes the Oracle Golden Gate product

Golden Gate

High-performance software platform

for real-time transactional data

operations. Offers a log-based bi-

directional data replication


15

What Makes 11g Adoption Service Unique Our Expertise

• Oracle Specialists

• Experts with impressive track records across a broad variety of customers, industries, and business requirements

• ACS takes ownership and minimizes migration risk

• Documented processes and methodologies based on ITIL V3

• 24x7 support

• Seamless migration

• Sophisticated tools with transparent and fault-tolerant methodology

• Highly automated for reduced effort

• Oracle knows Oracle best

• Product expertise

• Direct links between ACS, SW development and Product Management giving ACS unique product knowledge and strategic insight


16

Why you Should Sell 11g Adoption Services Today

• Customer satisfaction makes your life easier – Effective change management (transparent migration - No business disruption)

– Foundation for proactive account planning

> Fewer escalations and complaints

• Customer Relationship – Better understanding of customer situation and requirements

– Foundation for your account planning meetings

– Ability to influence future investments

> Don’t miss the opportunity to get to know your customer better

• Revenue – Aging database installations need thorough analysis for migration planning

– Opportunities due to new Exadata, Server & Storage environments

> Findings may lead to more product- and service sales


17

How to Sell 11g Adoption service

• Service type

• Fixed Scope with Individual assessments & Assisted Days

• Ordering Document with pre-drafted FPSE & TMSE exhibits

• Flexible bundle

• This “soft bundle” is intended to provide a spectrum of services to help Sales position it in competitive migration deals

• Volume & Discretionary discounts can be requested

• A pre-agreed approval process apply

• Indicative prices PSLI*-based

• Depending upon the lifecycle phase, sold as

• Add-on to annual contracts (ASA/BCA/SSC)

• Ad hoc Service at the outset of a change management cycle

* PSLI = Premier Support Labor Index


18

ACS EMEA Resources

• Contacts • Nikos Plevris

Product Specialist ACS EMEA Business Development

• Birgit Kreuz Value Proposition Leader ACS EMEA Business Development

• Andrea Scaramella, ACS Delivery Director

• Michael Weick, ACS Delivery Senior Manager

• Collateral • Customer presentation, Datasheet, Cheat Sheet

• My.oracle.com/go/acs-emea

• Exhibits can be downloaded from Contracts Wiki

• Join ACS 2.0 ACS Communities Connect Group • OraTweet Database Group: ACS_DATABASE


mailto:[email protected]






http://my.oracle.com/site/cs/759/1027/1943




https://mediawiki.us.oracle.com/contractswiki/index.php?title=EMEA_Public_Contracts_Services

http://connect.oraclecorp.com/groups/22183-acs-communities

http://connect.oraclecorp.com/groups/22183-acs-communities

https://oratweet.oraclecorp.com/group/ACS_Database

19


Appendix

• Service Details

• Delivery Level of effort

• Pricing Information

• Technical Details


20


Appendix I

• Service Details



ACS 11g Adoption Service Details

Package (4) Customer Type Length of Engagement (for

internal reference only)

Migration Readiness & Planning

(Guidance Package)

Customers looking for ACS guidance for their migration

strategy 18 days

Migration Readiness & Planning – Product

Adoption (Assistance Package)

Customers seeking ACS assistance on preparing their

migration project. Focused on the Database System

migration readiness & 11g feature adoption planning

23 days

Migration Planning & Execution

(Enablement Package)

From medium to high complexity. Mission-critical system

where downtime is a critical business disruption factor.

Focused both on the Pre-production (Test /Development

phase for QA purposes and on the Production for final check.

Customer needs a wider hands on technical assistance

during the migration project.

Customer where performance represents a critical issue

54 - 69 days (1), (2)

(1) Depends upon the Recommended or optional components (Days include both “Individual Assessments” effort and T&M days

(2) Single Database estimation

(3) PSLI used: Spain

(4) Because of the complexity of the Task, the proposal would need to be discussed on a case by case basis and tailored to the customers’ needs. ACS Sales to agree with the customer about the content of proposed solution and effort estimation. Final solution to be agreed with ACS delivery.

22

Deliverables


Phase Deliverable Guidance Assistance Enablement

Readiness Review &

Planning

Requirements Report X X X

Configuration Assessment for Database X X X

Patch Analysis/Assessment (Minimum patching) X X X

Migration Planning Assessment for Database X X X

Solution Presentation X X X

Knowledge Transfer X X X

Product Adoption 11g New Feature Assessment X X

Migration Testing Patch Analysis/Assessment X

Test Environment Migration (Based upon O2O/Triple-O) X

Pre-production environment (Based upon O2O/Triple-O) X

Performance Follow-up X

Database Replay (RAT) (might include 11g Feature testing) X

Migration Execution Performance review of Source Database X

Production Environment Migration (Based upon O2O/Triple-O) X

Performance Review of migrated Database X

Implemented solution presentation X


Offerings Links with Annual Packages & Advanced Monitoring

25


Appendix II

• Delivery level of effort



11g Adoption Service – Guidance

PSLI: Spain

SERVICE FAMILY(*) or Individual SERVICE ITEM NAME

Recom

mended

(R)

/ O

ptio

na

l

(O) ASM

Local

(dd)

ASM Remote

(dd)

ASE

Local

(dd)

ASE Remote

(dd)

TOTAL

Days Pricing

Guidance PACKAGE - Migration Readiness & Planning

Readiness Review Recommended

Only 2 0 10 6 18 $18K

Meeting with customer for better understanding of requirements R 1 1 2

Configuration Assessment for Database (**) R 3 3

Patch Analysis/Assessment (Minimum patching) R 2 2

Migration Planning Assessment for Database R 5 5

Solution presentation R 1 2 3

Knowledge Transfer around 11g new product feature (***) R 2 1 3

(*) The scope of the service is always one Core Technology instance.

(**) Single Database estimation

(***) Decide on the options to include in the package, and the type of activities for each option


11g Adoption Service - Assistance

PSLI: Spain


Reco

mm

en

de

d

(R)

/ O

ptional

(O) ASM

Local

(dd)

ASM Remote

(dd)

ASE

Local

(dd)

ASE Remote

(dd)

TOTAL

Days Pricing

Assistance PACKAGE - Migration Readiness, Planning & New feature Adoption

Readiness Review Recommended Only 2 0 15 6 23 $24K




11g New Features Assessment (Review the customer system and assess

the implementation of the options) R 5 5



Knowledge Transfer around 11g new product feature (***) R 2 1 3





11g Adoption Service – Enablement Package PSLI: Spain


Re

co

mm

e

nd

ed

(R

) /

Op

tio

na

l

(O) ASM Local

(dd)

ASM Remote

(dd)

ASE Local

(dd)

ASE Remote

(dd)

TOTAL

Days Pricing

Enablement PACKAGE - Migration Planning & Execution

Readiness Review Recommended Only 2 0 2 10 18

Recommended &

Optional 2 0 7 10 23




11g New Features Assessment (Review the customer system and assess the

implementation of the options) O 5 5



Migration testing Recommended Only 0 0 11 12 19

Recommended &

Optional 0 0 21 12 29

Patch Analysis/Assessment (**) R 6 6

Test Environment Migration (Primary method is based on O2O) R 9 9

Development (Pre-production) environment R 2 2

Performance Follow-up (**) R 2 2

RAT – SPA O 0

RAT - Database Replay without any option implementation O 0 0

RAT - Database Replay (with Option implementation) O 10 10

Migration Execution Recommended Only 1 0 4 12 17

Performance review of Source Database R 6 6

Production Environment Migration (Primary method is based on O2O ) R 2 2

Performance Review of migrated Database R 1 6 7

Implemented solution presentation R 1 1 2

Enablement PACKAGE - (Recommended Only Components) 54 $57K

Enablement PACKAGE - (Recommended & Optional Components) 69 $74K




29


Appendix III

• Pricing Information


30

Pricing Example – Fixed Scope Components


• Download the latest Online Pricing Calculator OPC spreadsheet http://my.oracle.com/site/cs/753/2012/index.htm

• Select Country’s PSLI

http://my.oracle.com/site/cs/753/2012/index.htm


For the product-driven Service Component

selected

Part# Pricing Calculator Service Component Qty Nr of Days

Meeting with Customer (Requirements Review) &


L50015 Best Practices Workshop 1 2

Configuration Assessment for the Database L50043 Oracle Software Configuration Assessment 1(*) (**) 3

Migration Planning for the Database L50040 Migration Planning Assessment 1 10

Knowledge Transfer around 11g new product feature L50039 Oracle Software Knowledge Session 1 3

TOTAL DAYS 18

11g Adoption Service – Guidance

• Select “Individual Assessments” from the Software section

• Enter the following quantities for the specific service components into the OPC




11g Adoption Service – Assistance 1/2




selected

Part# Pricing Calculator Service Component Qty Nr of Days

Meeting with Customer (Requirements Review) &



Configuration Assessment for the Database L50043 Oracle Software Configuration Assessment 1(*) (**) 3

Migration Planning for the Database L50040 Migration Planning Assessment 1 10

Knowledge Transfer around 11g new product feature L50039 Oracle Software Knowledge Session 1 3

TOTAL DAYS 18




11g Adoption Service – Assistance 2/2

Part # Daily Rate Nr of Days

A97132 Senior Engineer(11g New Features Assessment ) 5

TOTAL ASSISTED DAYS 5

• Select “Software T&M – Country 1” from the Software section

• Enter the following number of days for the Assisted Days




11g Adoption Service – Enablement 1/2




selected

Part# Pricing Calculator Service

Component

Qty Nr of

Days

Meeting with Customer (Requirements Review) & Solution

Presentation


Configuration Assessment for the Database L50043 Oracle Software Configuration

Assessment

1(*) (**) 3

Performance Follow Up (2)

Performance Review of the Source Database (6)

Performance Review of the Migrated Database (7)

L50044 Oracle Software Performance

Assessment

5 15

Migration Planning for the Database (9)

Implemented Solution Presentation (1)

L50040 Migration Planning Assessment 1 10

Patch Analysis L50045 Patch Assessments 2 8

TOTAL DAYS 40




11g Adoption Service – Enablement 2/2

Part # Daily Rate Nr of Days

A97132 Senior Engineer (O2O Migration Testing and Execution) 14

A97132 Senior Engineer (If optional Real Application Testing SPA/DB Replay has been selected) 10

A97132 Senior Engineer (If optional 11g New Features Assessment has been selected) 5

• Select “Software T&M – Country 1” from the Software section

• Enter the following number of days for the Assisted Days



36


Appendix IV

• Technical Details


37

Export

For Tables < 20 MB

PL/SQL Package

(Script generator)

Large Tables (>= 20 MB)

Transferred directly over network

Import

Index Creation

paralyzed

> 1000 GB/h

(calculated on overall

Database size)

1 – 5%of

Database Size

In Dump Files

Source System

Oracle >= 9.2

Target System

Oracle >= 11g

Oracle to Oracle (O2O)

Architecture


38

Oracle to Oracle Online (Triple-O/ Golden Gate)

Zero Downtime Database Upgrade / Migration

• Upgrade from prior releases to Oracle Database 11g Release 2

• Verify data consistency

• Minimize risks with failback option and phased migration

Capture

Delivery Capture

Delivery

Route WAN/LAN/Web/IP

Real-time changed data

Failback Data Flow

Compare & Verify

Application

Switchover

Oracle

Database

8i/9i/10g

Oracle

Database

11g Release 2


39

We encourage you to use the newly minted corporate tagline

“Hardware and Software, Engineered to Work Together.”

at the end of all your presentations. This message should

replace any reference to our previous corporate tagline

“Software. Hardware. Complete.”

emea acs for oracle 11g adoption services

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