emdi public relations session on the role of events in pr
TRANSCRIPT
![Page 1: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/1.jpg)
ByMithu BasuFounder
The Role of Events
In Public Relations
![Page 2: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/2.jpg)
Know your Brand
ImageAttributes
Personality
![Page 3: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/3.jpg)
Know your Target Audience
Demographic profilePsychographic profile
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Customize Events
In alignment with Branding and Target profile
![Page 5: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/5.jpg)
Weave PR around the Event
To strengthen brandPosition brand
![Page 6: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/6.jpg)
Case Study
Burn and Lakme Fashion Week
The Challenge
The Solution
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Case Study
Environment Day at The Leela
The Challenge
The Solution
![Page 8: EMDI Public Relations Session on The Role of Events in PR](https://reader036.vdocuments.site/reader036/viewer/2022062405/555adbdad8b42a024a8b501d/html5/thumbnails/8.jpg)
Mithu BasuFounder
Dolna Communications
M: 9820414732 T: 022 28410280Email: [email protected]
Thank You