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EMC World 2014 Federation Showcase

March 28, 2014

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Solutions Arcade Floor Plan

Federation Showcase

Pivotal, VMware, & RSA booths

SOLUTIONS ARCADE HOURS

Monday, 6:00pm-9:00pm Tuesday, 11:30am-4:30pm

Wednesday, 11:00am-5:00pm

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Federation Showcase Overview THEATER PRESENTATION

SOFTWARE-DEFINED DATA CENTER

PLATFORM AS A SERVICE

VIRTUAL WORKSPACE

SECURITY ANALYTICS

SOLUTION KIOSKS

Alex Candelaria Kartik Subramanian Doug Mismash Davi Ottenheimer

BUSINESS DATA LAKE

Aiden O’Brien

4 4 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY

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6 6 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY

Kiosk Solutions Messaging

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Solution Definitions For The Federation • Software Defined Data Center: The logical extension of server virtualization. In the SDDC, all resources, including network,

storage, and compute, are controlled by a software programmable layer (control plane) that is separate from the actual device (data plane) providing the resource. The SDDC encompasses a set of software and hardware technologies that can be used to implement the cloud operating model as defined by NIST.

• Platform as a Service: A federated architecture using technologies from Pivotal, VMware and EMC that allow for consumption of an application deployment environment (runtime, middleware, tools, data services, infrastructure) as a service, characterized by: integrated devops and data services binding, on- and off-premise Cloud application scaling, and cloud portability without changing the code.

• Virtual Workspace: Enabling the software defined workspace and allowing people to work at the speed of life. Our solution brings together hardware, software and services elements from across the federation, most notably VMware Horizon View, Horizon Workspace, XtremIO, VNX, and EMC Global Services.

• Data Lake: A documented, proven configuration designed to provide customers with a next generation information management, analysis, and application development environment. Our solution brings together hardware, software and services elements from across the federation, most notably Isilon, Pivotal, ViPR, EMC Global Services and PS@E.

• Security Analytics: A next-generation platform for Trust, which brings RSA security expertise together with EMC and Pivotal infrastructure. Security Analytics by RSA redefines Trusted IT for customers by combining traditional SIEM, system and network monitoring, digital forensics, incident response, and compliance into an industry-leading package using EMC storage and Pivotal big data solutions.

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Solution Demos • Software Defined Data Center

– ViPR Discover And Create Storage Resources – ViPR Block And Object Storage For OpenStack – SDDC_DEMO_ViPR_Demo3_4_vCAC – Enterprise Hybrid Cloud Demo

• Platform as a Service – “Hello EMCWorld” With PaaS/Pivotal CF – PaaS Lottery – Cloud Portability

• Virtual Workspace – Horizon View XtremIO 1000 Desktops – Syncplicity

• Data Lake – Helping A Bricks And Mortar Retailer Embrace The

3rd Platform – Data Lake In A Box – Futures Discussion – DLinaB

– DAS Flavor

• Security Analytics – Building A Security Operations Center To Handle

3rd Platform Risk Management – Using Security Analytics To Detect And Investigate

Advanced Persistent Threats

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APPENDIX Demo Descriptions

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Software Defined Data Center

• ViPR Discover and Create Storage Resources – A video demo showing how ViPR can provide an easy to use, self-service portal that allows storage arrays to

be easily added and storage resources easily provisioned

• ViPR Block and Object Storage for OpenStack – A video demo showing how ViPR can provide a software-programmable layer that allows OpenStack to

seamlessly provision block and object storage.

• SDDC_DEMO_ViPR_Demo3_4_vCAC – A video demo showing how ViPR can integrate into VMware vCloud Automation Center (vCAC) in order to

provide a software programmable storage management layer to this cross-domain orchestration platform.

• Enterprise Hybrid Cloud Demo – A video demo showing ease of use for provisioning and managing applications on an infrastructure built

using the Enterprise Hybrid Cloud (formally Enterprise Private Cloud/EPC) solution.

Demos

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Platform as a Service

• “Hello EMCWorld” with PaaS/Pivotal CF – A simple Ruby/Sinatra application is written and demonstrated locally, and subsequently pushed to the

Pivotal Web Services Cloud live, so the audience can access it on the spot.

• PaaS Lottery – The Ruby/Sinatra application is modified to be interactive, with the audience entering their name, and

having the application generate a random number. The winning number will get a gift, and have their name tweeted by the application.

• Cloud Portability – The PaaS Lottery application will be moved to the VCHS Pivotal CF environment, where, with a new URL, the

audience can participate in the lottery again.

Demos

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Virtual Workspace

• Horizon View XtremIO 1000 desktops – See how powerful and easy it is to scale your VMware Horizon View deployments to thousands of desktops in

a persistent/cloned desktop user experience

• Syncplicity – Access user data securely with IT control from any device, any time, anywhere via my personal cloud

Demos

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Data Lake in a Box

• Helping a bricks and mortar retailer embrace the 3rd platform – This demo may be featured in Goulden’s keynote, and will also form the basis of one of the four discussions

at the Data Lake kiosk in the Federation Booth. It will show the business challenges the retailer was facing (spikes in returns during holiday seasons) and the solution we enabled for them.

• Data Lake in a Box – Futures Discussion – DLinaB – DAS Flavor – There will be multiple flavors of the DLinaB solution. One of them will be a solution that is designed for a

DAS environment. This will showcase the integration between Pivotal and ViPR technologies.

Demos

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Security Analytics

• Building a Security Operations Center to Handle 3rd Platform Risk Management – A scripted demo showing how the next generation of operations management will benefit from a security

platform designed for big data analytics; storage arrays with software able to handle the velocity, variety and volume of threats.

• Using Security Analytics to Detect and Investigate Advanced Persistent Threats – A video or scripted demo showing how real-time discovery and response is made possible with the

integration of infrastructure that makes a big data security analytics platform, reducing risk to an organization by over 60%

Demos

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APPENDIX Solution Architectures

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Software-Defined Data Center - ViPR Architecture

VNX Isilon 3rd Party

VMAX

ViPR Data Services

ViPR Controller

Commodity

EMC ViPR Platform

Provisioning Self-Service Reporting Automation

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VMware vCloud Automation Center Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency

Cloud Management vCenter Orchestrator vCenter Operations Manager

EMC Storage Analytics VMware IT Business Manager

Virtual Infrastructure / Software-Defined Data Center

VMware vSphere vCloud Networking & Security

VMware NSX EMC ViPR

EMC Data Protection Advisor

Hybrid Cloud

Software-Defined Data Center - EHC

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PaaS Architecture

Cloud Fabric

Data Fabric Application Fabric

Pivotal Data Science Labs

VCHS

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Virtual Workspace

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Data Lake in a Box Please note that this architecture is currently under revision.

OneFS OneFS

Machine Data

Unstructured Data

.doc .doc .doc

.doc .doc .xls

.doc .doc 1010 1100

ViPR ViPR

Mobile App Data Collection

.doc .doc 1010 1100

.doc .doc 1010 1100

.doc .doc 1010 1100

SMB

NFS

S3

HDFS

USS PDD

PHD HAWQ CF

Exploratory Analytics Production Analytics

• 2nd platform enablement, non-disruptive to existing infrastructure

• Unlock value from existing data • Bring Hadoop to the data • Cost avoidance, no need to build

dedicated HDFS cluster

• Web scale 3rd platform • Non-disruptively bring AWS “Shadow IT” apps on

premise • Cost optimized commodity platform

• Data driven applications • Use predictive analytics to generate

new revenue

• Unify 2nd and 3rd platform data into a Data Lake

• Exploratory analytics using combined 2nd and 3rd platform data

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Data Lake in a Box This is how all the parts of the puzzle fit together…

The 2 minute DLA “trailer” On stage announcement

by Jeremy

High level DLA messages

The requirements

Developed through conversations with Jeremy Burton and Bill Raftery

The 20 minute DLA “movie” @ the Federation Booth

1. Moving from the second to the third platform

2. Grown Up Hadoop for the Enterprise

3. Choice, rather than lock in with vendors such as AWS

4. All data all use cases

The story of how we helped a traditional bricks and retailer embrace the 3rd platform and use predictive analytics to address the problem of a costly peak in returns during the holiday season.

The trailer finishes by encouraging people to come to the Federation Booth to have four 5 minute conversations…

1. The business challenge: Recap of the retailer’s challenge and an explanation that once you have all the data, the DLA can support multiple use cases. We share other examples e.g. insurance, security analytics, engineering and IT Ops. Booth Lead: Susheel Kaushik

2. A technology deep dive: A deep dive into the reference architecture and when you might use Isilon or ViPR and an explanation of the other components e.g. USS, PDD. Booth Leads: John C (OCTO), Priya L (ViPR), Ryan P (Isilon)

3. Services: The process we would follow should a client wish to start on the journey to a data lake i.e. Workshop, Proof of Value, Implementation Project. Booth Leads: Matt P (EMC GS), Matt R (PS@E)

4. A futures conversation: This bare metal shared storage flavor announced at EMCW is only the first. Other flavors are on the roadmap including DAS and virtualized ones. We actually show the DAS deployment of Pivotal and ViPR demo here. Booth Lead: Duncan L (Pivotal).

DL-ina-Box (EMC World) - Requirements v2.docx

DL-ina-Box (EMC World) - The Story v1.docx DL-ina-Box (EMC World) – HL DLA Arch v1.pptx

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Security Analytics Architecture

Public & Private Threat Intelligence

GRC

Investigate & Analyze

Visualize

Respond

Alert & Report

Analytics Big Data

Store

Compliance

Remediation

Incident Management

RSA EMC Pivotal

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EMC Architect: Your Vision, Realized

• Share visions with colleagues, partners, sales reps, customers

• Save and revisit solution at any time

• Pre-populated solutions • Extensive Icon Library • Sketching freedom no matter

what your vision is

• Various markers and colors • Eraser feature is intuitively designed • Finger tap to make panel appear

and disappear

Comprehensive Library Robust drawing tools Share for collaboration

Sketch your infrastructure on an iPad to visualize and share your solutions.