emc world 2011 gelsinger finalb

© Copyright 2011 EMC Corporation. All rights reserved. 1

Pat GelsingerPresident & COO

Information Infrastructure ProductsEMC Corporation


LASTING CHANGE

DISRUPTIVE TECHNOLOGY CREATES


Dramatic Performance Growth For x862000% Performance Increase Since 2005

Dual Core 90nm

Quad Core 65nm

Eight Core 45nm

Ten Core 32nm

Single Core 90nm

Xeon 7040

Xeon 7500

Six Core 45nm

Xeon 7400

Xeon 3.66GHz

Xeon E7-

4800

Xeon 7300

Dual Core 65nm

Xeon 7100

Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.

2005 2005 2006 2007 2008 2010 2011


Dominant Market Share For x86

0%

20%

40%

60%

80%

100% x86 As A Percent Of Worldwide Server Shipments

Revenue Share

Unit Share

1989 1995 2000 2005 2010

Source: IDC


2009: More Apps On Virtual Infrastructure

17,500,000

Physical Hosts

2006 2007 2008 2009 2010 2011 2012 20132005

The Tipping Point15,000,000

12,500,000

10,000,000

7,500,000

5,000,000

2,500,000

Virtual Machines

Source: IDC


Latency

Ops / Second

100’s

100,000’s

100,000,000’s

1,000,000,000’s

Picoseconds Nanoseconds

Microseconds

Milliseconds

Seconds

Processors

DRAMMemory Hard

Disk

Flash Fills The Performance Gap

Flash


Cloud.


EMC WORLD 2010

THE JOURNEY

TO THE PRIVATECLOUDSTARTS NOW


InfrastructureTransformation

Private Cloud

The Journey To The Private Cloud

“35% Have Implemented A Private Cloud

30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT

31 2


“VNXe is the easiest storagedevice we’ve ever used”

The City Of Safford

“Extremely well equipped, andstarting at under $10,000

represents excellent value”Computer Reseller NewsSimple.

Affordable.Efficient.


VNX – Simple. Efficient. Powerful.

• Intel Westmere Processors• 6 Gbps SAS Back-End• Expanded UltraFlex I/O

–FCoE, FC, iSCSI, CIFS, NFS, pNFS, MPFS

• File, Block And Object• FASTvp Suite Drives Flash

Adoption


VNX - More Transactions Per Rack UEfficient: More Transactions. Less Footprint.

Note: Based on SPEC2008 published results

7,500

6,000

4,500

3,000

1,500

IOPS

per

Rack

U

NFS

NFS

NFS

Double the transaction density of the nearest competitorMORE

2X

NFS

NFS CIFS NFS

NFSCIFS

NFS

CIFS


VNX – Green Storage TechnologyMore Transactions. Less Carbon Footprint.

Note: Based on SPEC2008 published results

NFS

NFS

NFS

NFSNFS CIFS

NFS

NFS CIFS

NFS

CIFS

5

4

3

2

1IOPS /

lb o

f C

O2 /

year

More than three times the transactions per pound of CO2 per year

GREENER3X


EMC VMAX.Powerful. Trusted.And Now Smartest.


Large Scale ManufacturerVirtualizing Mission Critical Oracle With EMC And VMware

Before After

MORE THAN 5X

INCREASEDDMX4

VMAX

VMS PER HOST & TOTAL VMS


EMC Data Domain.World’s Fastest Backup.First Long Term Archive.


Data Access Time

Data Domain Archiver Customer

Capacity Required

3 Year TCO

48Hrs

1000TB

$1.5M

5 Mins

150TB

$1.2M -20%

-85%

-99%


EMC Avamar.3x Faster VMware Backup.Data Domain Integration.


Loomis: Next Generation BackupAvamar + NetWorker + Data Domain

8 Month Return On Investment.

232% Increase In Backup Performance.

67 Remote Sites Eliminated Tape.


ACCELERATE

THE JOURNEY TO YOUR

CLOUD


Pre-Engineered. Pre-Integrated.Accelerates The Journey.

Vblock


EMC UIM 2.1Vblock Provisioning.Vblock Operations.


EMC UIM 2.1, Integrated Management

UCS Manager MDS, Nexus Unisphere Symmetrix Console

Provisioning

Visibility And Service Catalog

Policy Provisioning Compliance


EMC UIM 2.1, Integrated Management

UCS Manager MDS, Nexus Unisphere Symmetrix Console

SystemsManagement

Policy Provisioning Compliance Events!

Provisioning

Visibility And Service Catalog

Operations



Private Cloud

Private Cloud Is The First Step

“35% Have Implemented A Private Cloud

30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT

31 2


Private Cloud

Enterprise IT Public Cloud

Service Providers Create New Options


ServiceProvider


Hybrid Cloud = Private Cloud + Public Cloud


Private

Automated HybridCloud InfrastructurePublic


Federation Mobility Of Apps & Data

Hybrid Clouds Require Hybrid Technologies

Trust Visibility & Control

Management

Managing Across Pools


Managing Across PoolsEMC And VMware Deliver An Integrated Solution

Vblock Vblock

vCloud Director – Policy Service Catalog

vCenter Operations Suite – Monitoring Management

HybridCloud

UIM


DEMO


EMC UIM.Enterprise. VMware.Integrated.





Management



EMC VPLEX.Asynchronous.Active – Active.


Mobility Of Applications And DataVPLEX Makes It Possible• Advanced Data Cache• Active-Active HA and DR• Active-Active Applications• Open Storage Support• Distributed Storage Cluster• Live App Mobility

Data Center

EMC & Non-EMC Arrays

VPLEX

Data Center

EMC & Non-EMC Arrays

VPLEX

VPLEX WITNESS

WAN


ACSOnline Workload Migration.Pittsburgh To Dallas.Before Disaster Strikes.





Management



Low, Slow & Mutating.

Organized & Targeted.

THREATTHE EVOLVING

LANDSCAPE

In A Virtual World!


EVOLVESECURITY MUST

RiskInformationLogical

SignatureInfrastruct

urePhysical


Security : From Physical To LogicalPhysical Data Center

Application

Anti-Virus

Firewall

Application

Anti-Virus

Application

Anti-Virus

Application

Anti-Virus

DLP

Virtual Data Center

VM VM VM

Logical Application

Virtualization Platform

PolicyAnti-Virus

Firewall

DLP

Apply Policy To Zones.Edge. App. Endpoint.


SecurityManagement

Visibility

Intelligence

Governance, Risk &

Compliance

The New Security Stack

Virtual Data Center

VM VM VM

Logical Application

Virtualization Platform

Policy

CloudTrust

Authority

Infr

ast

ruct

ure

Anti-Virus

Firewall

Info

rmati

on

DLP

Anti-Spam

Iden

tityVPN

Access

Info

rmati

on

Anti-Spam

DLP

Iden

tityVPN

SecurID

SecurityManagement

NetWitness

EnVision

Archer eGRC

CloudTrust

Authority


Virtualize Mission Critical Applications

ApplicationTransformation


Private

Automated HybridCloud InfrastructurePublic


Customers Virtualizing Mission Critical Apps

http://www.huntsman.com/eng/Home/Homepage/index.cfm?PageID=7675

http://www.clalfinance.com/homex/0,1357,1650,00.html

https://www.cookchildrens.org/

http://www.acuitybrands.com/Default.aspx

http://www.lilly.com/

http://www.cat.com/home

http://www.bayerhealthcare.com/scripts/pages/en/index.php

http://www.dow.com/

http://www.mccormick.com/

http://www.tdameritrade.com/welcome1.html


Callaway Golf.4x86 VMs Outperform 15 pSeries.13 Month ROI of 289%.$1.8m+ In Savings.


Build New Applications

ApplicationTransformation

Automated HybridCloud

Infrastructure

New Application Platform


End User ProvisioningTransformation

New End User Computing


Cloud Is Big.

What Could Possibly Be Bigger ?


VIDEO


BIG DATA

IS CHANGING THE WORLD


REDUCING

THE IMPACT OF

CLIMATECHANGE


MANAGINGINDUSTRIALIZATION


SLOWING THESPREAD OFDIABETES


Data Sources Are Expanding

Source : 2011 IDC Digital Universe Study

GROW 50X

IN THE NEXT 10 YEARS

INFORMATION IN THE ENTERPRISE WILL


Big Data Applications

Structured Data

HybridCloud

Telco Billing Retail POSSocial Media Clickstream

Productivity

Semi-Structured DataGene

Sequencing

Unstructured DataMovie Editing

Seismic Study

Web Content

Storage Services

Sales Forecast

Social Media ClickstreamProductivit

y


Massive Numbers Of Massive FilesBig Data

ApplicationsFiles In The

Digital Universe

300 Quadrillion

5+ TBSource : 2011 IDC Digital Universe Study, EMC Customers


Big Data Apps Require Big Data StorageYour Approach To Enterprise Storage Must Change

Storage IslandsMore Capacity, More

AdminsPerformance Optimization

“Whack-A-Mole”

One Storage Pool To 10+PBMore Capacity, Same AdminsLinear Performance Scalability

Scale Up, ManualScale Out, Automated


EMC Isilon S Series.Record Scalability.Remarkable Simplicity.


Isilon S200 Linear Throughput Scalability2X Increase In MBPS, 40% Lower Cost 85GB/s

$97/MBs

$164/MBs

1 20 40 60 80 100 120 1400K

15,000K

30,000K

45,000K

60,000K

75,000K

90,000K

Source : Internal EMC Testing

Old S-Series

New S-Series

MB/s Per Node0

100

200

300

400

500

600

700

600

© Copyright 2011 EMC Corporation. All rights reserved. 57Source : Internal EMC Testing

IO/s Per Node0K

2000K

4000K

6000K

8000K

10000K

12000K

10000

Old S-Series

New S-Series

Isilon S200 Linear Transaction Scalability2X Increase In IOPS, 50% Lower Cost

1 20 40 60 80 100 120 1400K

200000K

400000K

600000K

800000K

1000000K

1200000K

1400000K

1600000K1.2M IO/s$6 IO/s

0.6M IO/s$12 IO/s

# Nodes


Record File System IO/s PerformanceSingle File System 1,200,000

+

403,000

106,00094,000

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EMC Isilon NL Series.Record Capacity.Remarkable Simplicity.


Source : Vendor Product Specifications

Record File System CapacitySingle File System

64 TB

100 TB

2 PB

15 PB

http://images.google.com/imgres?imgurl=http://www.strategichardware.us/images/hp_logo_1.gif&imgrefurl=http://www.strategichardware.us/partner-hp-lefthandnetworks.php&usg=__TqIF54wjmdIc5wJzKQSOvLDidqw=&h=190&w=300&sz=10&hl=en&start=5&um=1&itbs=1&tbnid=bpaBKTdDtldvqM:&tbnh=73&tbnw=116&prev=/images?q=logo+left+hand+networks&um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US:official&tbs=isch:1

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EMC Isilon Customer Success

2006 2007 2008 2009 20100

1000

2000

3000

4000

5000

6000

7000

8000

9000”With Isilon, We’ve Been Able To Grow A Single File System To Nearly Nine Petabytes In Less Than Four Years, While Still Maintaining The Data Throughput Necessary To Power Our Workflow And Advance Our Research”

Matthew Trunnell Manager, Research

Computing Broad Institute

StorageGrowth

900

PetabytesIncremental Storage

IncrementalHeadcount

PerformanceConstraints

IsilonNetApp


DEMO


Big Data.Globally Distributed.


Atmos 2.0Faster. More Efficient.S3 Compatible.


Atmos 2.0

Higher Performance

5x Faster Performance

500+ Million Objects / Day

Massive Scale Web Businesses

Global ProtectionDistributed Data Protection

65% More Efficient

Expanded AccessAmazon S3 Compatible

GeoDrive – Cloud Access

Centera Support


New Big Data Storage For Your Cloud

Structured DataUnstructured Data

HybridCloud

Gene Sequencing

Movie Editing

Seismic Study


y

Semi-Structured Data

Web Content

Storage Services

EMC Atmos

Telco Billing

Retail POSSales

Forecast

EMC Isilon

EMC VMAX


Structured DataTelco Billing

Retail POSSales

Forecast

Big Data Analytics Delivers Insight

Unstructured Data

HybridCloud

Gene Sequencing

Movie Editing

Seismic Study

Web Content

Storage Services


y

Semi-Structured Data


Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change

Slow & ReactiveLimited Insight

Risky Shadow Repositories

Agile & ProactiveExpanded Insight & CorrelationImproved Compliance, Less Risk

Limited, Pre-DefinedExpansive, Iterative


EMC Greenplum DCA.Massively Parallel Architecture.5x Faster Data Loading.


The Greenplum DatabaseMPP Database For Structured Data Analysis

• MPP Database For Extreme Scale

– Optimized For BI, Fault Tolerant

• Automated Parallelization & Tuning

– Just Load And Query, No Partitioning

• Linear Scalability By Adding Nodes

– Nodes Add Storage, Query Performance And Load Performance

Interconnect

DataLoading

Interconnect

DataLoading


Greenplum Big Data Retail Demo• Three Huge Fact Tables

– Orders = 8.4 Billion Rows

– Order Items = 16.7 Billion Rows

– Shipment Items = 16.7 Billion Rows

• Seven Dimensions– Products, Categories, Customers,

Customer Address, Email Addresses, Payment Methods, Date

Data Sources


DEMO


This Is The Future of Big Data AnalyticsDelivered Today By Greenplum

• This iIs What Big Data Is All About– Taking All Your Data– Asking Really Hard Questions– To Fundamentally Improve Your Business

• Easy, Fast and Reliable – No Rocket Science• The Future Of Data And Business


T-MobileReduce Customer Churn.Expanded Data Set 10x.Found The $100M Insight.


EMC Hadoop.Open Source.Fully Supported By EMC.


EMC Greenplum HDDatabase. Hadoop.Software Or Appliance.


Powerful Ecosystem For Greenplum HadoopIndustry Leading Partners Are Certifying On Greenplum Hadoop


Big Data Analytics : Hadoop + GreenplumDeliver Insight From Big Data

Big DataAnalytics

Big DataStorage


Turn Big Data Insight Into Action

Big DataAnalytics

? ?

Big DataStorage


Documentum xCPInsight To Action.Better. Faster. Compliant.


xCP: Driving Insight To Action

Easy To Build

A Tool For Non-Programmers!

Drag & Drop Process Modeling

Better, Faster Decisions

Deliver The Latest Data

Enable Contextualized Decisions

Complete Audit Trail

Keep IT Audit Happy!

Reduce Information Risk


DEMO


ActDocumentum xCP

The EMC Big Data “Stack”

AnalyzeGreenplum, Hadoop

?

StoreVMAX, Isilon, Atmos

PetabyteScale1

Structured &

Unstructured

2

Real Time3

Collaborative4


Isilon

IonixVPLEX

Our Comprehensive PortfolioEnterprise Applications Big Data Applications

PrimaryStorage

Atmos

Data Domain, Avamar, NetworkerBackupAndArchive

Greenplum

VMware VMware

VNX VMAX


Different Storage And Compute Profiles


The Speed Of Light Remains Unchanged.


Cloud Operating System Cloud Operating System

The Future Data Center

Data AnalyticsEnterprise Applications Big Data Applications


Project LightningServer To Storage.Accelerated Performance.Automated Tiering.


Lightning Distributed

Cache Module (DCC)

FAST VP

Project Lightning

1. Server Cache.

2. FAST Automation.

3. Distributed Caching.

DCC

DCC

DCC

DCC

DCC


DEMO


CLOUD TRANSFORMS IT

BIG DATATRANSFORMS BUSINESS


YOUCAN LEAD

IT

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