emc - cloud vision and strategy
TRANSCRIPT
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1© Copyright 2011 EMC Corporation. All rights reserved.
Sanjay
Mirchandani
Chief Information Officer
EMC Corporation
EMC Forum Istanbul 2011
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2© Copyright 2011 EMC Corporation. All rights reserved.
Agenda
• EMC’s Cloud Vision and Strategy
• Cloud Meets Big Data
• EMC IT: Our Own IT
Transformation
• Our Journey To The Cloud
• IT-As-A-Service Strategy
• Trust In The Cloud
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3© Copyright 2011 EMC Corporation. All rights reserved.
Business Catalysts For Change
Information Deluge Cyber SecurityBudget Dilemma
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4© Copyright 2011 EMC Corporation. All rights reserved.
TECHNOLOGYCATATLYSTSFOR CHANGE
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5© Copyright 2011 EMC Corporation. All rights reserved.
Waves Of Disruption & Opportunity
CloudComputing
Minicomputer
Mainframe
PC / Microprocessor
Client / Server
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Enter The Cloud.
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7© Copyright 2011 EMC Corporation. All rights reserved.
EMC’s MissionTo Lead Our Customers And
Partners On Their Journey To
Hybrid Cloud Computing
And IT Transformation
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8© Copyright 2011 EMC Corporation. All rights reserved.
2003ENTERPRISE
STORAGE
2011CLOUD MEETS
BIG DATA
2005
2007
2009
INFORMATIONLIFECYCLE
MANAGEMENT
INFORMATION& VIRTUAL
INFRASTRUCTURE
JOURNEYTO THECLOUD
EMC’s Evolution to Cloud & Big Data8-year $24.5B investment in market leading technology
2003-2010
M&A $14.0B
R&D $10.5B
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9© Copyright 2011 EMC Corporation. All rights reserved.
Cloud – A New Architecture
Dedicated, Vertical Stacks
Old World – Physical New World – Virtual
Dynamic Pools Of
Compute & Storage
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10© Copyright 2011 EMC Corporation. All rights reserved.
Private Cloud is a Top Priority for IT
―A full two-thirds say
they have pursued or
are pursuing a private
cloud computing
strategy by 2014.‖
GARTNER
66%Yes
10%
No24%
Maybe
Source: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner
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11© Copyright 2011 EMC Corporation. All rights reserved.
Agility Is The #1 Private Cloud Driver
55%Agility
15%Other
24%Cost
9%Business Alignment
―The majority see agility
and speed as the
primary benefits of
private cloud
computing.‖
GARTNER
Source: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner
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12© Copyright 2011 EMC Corporation. All rights reserved.
Private Cloud Is The First Step
Infrastructure
Private CloudEnterprise IT Public Cloud
Simple
Low Cost
Flexible
Dynamic
Trusted
Controlled
Reliable
Secure
Private Cloud Is The Best Of Both Worlds
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Hybrid Cloud Is The Destination
End User Provisioning
Transformation
Application
Transformation
New Application Platform
Infrastructure
TransformationPrivate
Automated Hybrid
Cloud InfrastructurePublic
New End User Computing
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14© Copyright 2011 EMC Corporation. All rights reserved.
S E
C U
R I
T Y
A U
T O
M A
T I O
N
A New Layering Of IT
End User Provisioning
Transformation
Application
Transformation
Infrastructure
Transformation
New Application Platform
Private
Automated Hybrid
Cloud InfrastructurePublic
New End User Computing
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15© Copyright 2011 EMC Corporation. All rights reserved.
IT ProductionInfrastructure Focus
Business ProductionApplications Focus
IT-as-a-ServiceBusiness Focus
Low
Governance
High
Governance
The Journey To The Private Cloud: Phases
PlatinumGold
% Virtualized
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
StandardizationAutomation
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16© Copyright 2011 EMC Corporation. All rights reserved.
IT-As-A-Service
Optimizing IT Production
For Business
Consumption
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17© Copyright 2011 EMC Corporation. All rights reserved.
CLOUD TRANSFORMS IT
BIG DATATRANSFORMS
BUSINESS
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Big Data Has Arrived
Geophysical
Exploration
Video SurveillanceMobile Devices
Medical Imaging Gene Sequencing
Video RenderingSocial Media
Smart Grids
A new world of Mission Critical Applications
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Big Data Storage Is DifferentUnstructured Data Demands A New Approach
Storage Islands
More Capacity, More Admins
Performance Optimization―Whack-A-Mole‖
One Storage Pool To 15+PB
More Capacity, Same Admins
Linear Performance Scalability
Scale Up, Manual Scale Out, Automated
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20© Copyright 2011 EMC Corporation. All rights reserved.
Unstructured Data
Big Data Storage For Big Data Applications
Enterprise Applications
Structured Data
Cloud InfrastructureCloud Infrastructure
Big Data Applications
Isilon AtmosVMAX VNX
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21© Copyright 2011 EMC Corporation. All rights reserved.
Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change
Structured
Data Summaries
Rigid, Manual Process, Batch
Isolated & Standalone
Structured & Unstructured
Full Fidelity Data Sets
Agile, Self-Service, Realtime
Collaborative & Integrated
Limited, Pre-Defined Expansive, Iterative
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22© Copyright 2011 EMC Corporation. All rights reserved.
Greenplum Unified Analytics PlatformThe World’s First Big Data Analytics Platform
Partner Tools & Services
Analytic Productivity Platform
Data
Scientist
Data
Analys
t
BI
Analyst
LO
B
Use
r
Data Access & QueryData
Platform
Ops
Cloud Infrastructure
• Structured &
Unstructured Data
• Scale-Out Architecture
• Improve Productivity Of
―Data Science‖ Team
• New Data Platform Ops
Role
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Drive Insight To Action With Data In ContextImprove Business Results With Better Decisions
Business
Analyst
Big Data
Platform
Data
Scientist
Data
Ops
LOB
Exec
Embedded In
Business Process
Flow
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24© Copyright 2011 EMC Corporation. All rights reserved.
ActDocumentum xCP
The EMC Big Data ―Stack‖
AnalyzeGreenplum, Hadoop
?
StoreVMAX, Isilon, Atmos
Petabyte
Scale1
Structured &
Unstructure
d2
Real Time3
Collaborativ
e4
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25© Copyright 2011 EMC Corporation. All rights reserved.
EMC’s Comprehensive Cloud Portfolio
Isilon
AtmosGreenplum
Data Domain, Avamar, Networker
VNX VMAX
View
Next-Gen Cloud Applications
Ionix
VPLEX
vShieldvCloudDirector
CloudFoundryvSphere
vFabricCloudFoundryvSphere
vFabric
Traditional Applications
Big Data Applications
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26© Copyright 2011 EMC Corporation. All rights reserved.
Cloud Meets Big Data – Key Takeaways
• A New Cloud Architecture Is ―Re-Layering‖ IT– Transforming Infrastructure, Applications, Access
• Enterprise Data Will Grow 50x Over The Next Decade– New Technology Is Needed To Manage It
• Big Data = Big Opportunity– Use Big Data Analytics To Deliver Insight & Take Action!
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27© Copyright 2011 EMC Corporation. All rights reserved.
OWN
IT
TRANSFORMATIO
N
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28© Copyright 2011 EMC Corporation. All rights reserved.
EMC IT At A Glance20112004
User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users
IT Environment70,000 Customers And Partners
5 Data Centers, 960 TB Storage
400,000+ Customers And Partners
5 Data Centers, 10 PB Storage
Business
Applications~ 400 Applications And Tools ~500 Applications And Tools
Virtualization 2,000 Physical Servers~ 6,000 OS Images (Worldwide)
80% Of All Servers Virtualized
Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages
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29© Copyright 2011 EMC Corporation. All rights reserved.
2004-08 2009-10 2011+
IT PRODUCTIONEfficiency
BUSINESS PRODUCTIONQuality Of Service
IT-AS-A-SERVICEAgility
EMC IT’s Journey To The Cloud
40%
30%
15%
Run IT-As-A-
Business
Virtualize Mission
Critical Applications
Development, Test, An
d IT-Owned
Applications
% V
IRT
UA
LIZ
ED 86%
100%
80%
WE ARE
HERE
75%
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30© Copyright 2011 EMC Corporation. All rights reserved.
IT ProductionApproach
• Consolidated Infrastructure
• Tiered Storage
• Standardized On x86 Architecture
• Introduced Server Virtualization
• Transitioned To Disk Based Backup
• Optimized Data Center
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Business ProductionApproach
• Swept The Floor Of Legacy Stacks
• Created Virtualized, Tiered, Shared
Platforms
• Integrated Management And Security
• Deduplicated Backup
• Planned Next-Generation Data Center
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32© Copyright 2011 EMC Corporation. All rights reserved.
SERVICE DELIVERY AND
SUPPORT
IT-As-A-Service Strategy
Service Catalog Pricing, Show/ ChargebackService StrategyGO-TO-
MARKET
Automated Orchestration And
Provisioning
Standardized Processes
Standardized Service Management Tools
FINANCIAL
TRANSPARENCY
Metering
Service Costing Policies
CUSTOMERS
Service Request / Delivery InvoicingVoice of the Customer
1
3 4
TRUST IN THE CLOUD
SKILLS / ROLES / COMPETENCIES6
5
CLOUD INFRASTRUCTURE
SERVICE PORTFOLIO MGMT
Portfolio / Demand Mgmt Processes
Service Roadmap
Service Design / Launch
2
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33© Copyright 2011 EMC Corporation. All rights reserved.
2004-08 2009-10 2011+
IT PRODUCTIONEfficiency
BUSINESS PRODUCTIONQuality Of Service
IT-AS-A-SERVICEAgility
Benefits Along The Journey
40%
30%
15%
Run-IT-As-A
Business
Virtualize Mission
Critical Applications
Development, Test, An
d IT-Owned
Applications
$11M
$6MData Center
Equipment Savings
55%of OS Images
Virtualized
60%of Mission
Critical
Apps Virtualized
30MPounds of CO2
Reduced
OpEx Savings$12M
$74M Data Center
Equipment
Savings
170% Storage Admin
Productivity Up
34% Increase in
Energy Efficiency
60M Pounds of CO2
Reduced
Power and
Space
Savings
% V
IRT
UA
LIZ
ED 86%
100%
80%
WE ARE
HERE
75%
$$ OpEx Savings
t Time to
Provision
C Customer Sat
C Cost
Transparency
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• Socialize With Internal Customers And
Gain Executive Buy-In
• Standardize For Efficiency And Simplify
For Savings
• Define New Measures And Baseline
Performance
• Embrace A Virtual-first Policy—And
Don’t Turn Back
• Invest In Skills And Education
Lessons Learned
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35© Copyright 2011 EMC Corporation. All rights reserved.
Security Lessons LearnedPeople Are The New Perimeter*Traditional Security Infrastructure
• Don’t underestimate complexity
• Legacy control points no longer valid
Dynamic Environment
• New systems easily provisioned and de-provisioned
• Traditional rules no longer sufficient
• New forensics and incident response processes required
Merging of Functions
• Security must become a core skill of all IT professionals
• Increasing focus on risk and governance
* Art Coviello, RSA Conference 2011
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36© Copyright 2011 EMC Corporation. All rights reserved.
Talking Openly
About CloudIt’s a sea-change for IT
Opens up huge opportunities
Preparing Our People
Creating Incentives
to be Multi-skilled
New job families and tracks
Cloud certifications
Fostering
Collaboration
Bridge the Silos
Facilitate OJT
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37© Copyright 2011 EMC Corporation. All rights reserved.
www.emc.com/emcitproven
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38© Copyright 2011 EMC Corporation. All rights reserved.
THANK YOU
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Appendix
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40© Copyright 2011 EMC Corporation. All rights reserved.
Transforming IT With IT-As-A-Service
DNA, Skills, Roles &
Organizational
Alignment
―Front Office‖ Capabilities
Service Accountabilities
Technology Breadth
Enabling Technology
Private, Hybrid, Public Clouds
End-to-End Automation
Financial Transparency
Self-Service Capabilities
A New IT Business
Model
Service Oriented
Market Driven
―P & L‖ Focused
Broker and Builder