embracing sustainability is good for business: preventing the erosion of your luxury beauty...
TRANSCRIPT
Part 3
Preventing the erosion of your luxury beauty brand’s identity
Consumers worldwide are becoming more concerned about environmental issues. Luxury products appear wasteful and simply flaunt wealth and privilege.
But many of the attributes of luxury align comfortably with… sustainability
Progress so far Louis Vuitton has reduced plastic
consumption by 20 tons per year
The LVMH initiative, CEDRE has
achieved a recycling rate of 88%
L'Oréal plans to reduce its
environmental footprint by 60%
WWF - U K De e p e r Lu xu ry Re p o r t
…consumers use luxury products as a symbol of their success [but] many successful people now want the brands they use to reflect their concerns and aspirations for a better world
“
Becoming more sustainable Forecast POS accurately
Ensure good communication
Use innovative products
Adopt regional warehouses
Getting the balance right between global and regional warehouses is important
A cloud based solution allows accurate forecasting of all POS across teams and suppliers
Is your brand as sustainable as you think?
Download the white paper to learn more Is your brand as sustainable as you think?
Download the white paper to learn more
We help companies simplify the way they buy and sell. Our easy-to-use online platform, Geneus, simplifies processes and enables people to work together more effectively. Geneus ensures more spend comes under management and teams are more productive by making it easier for employees to buy from approved suppliers.
If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143
[email protected] www.proprocure.co.uk
If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143
[email protected] www.proprocure.co.uk