embracing mobile: how can we track customer interaction outside of the pc?
TRANSCRIPT
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© 2016 Avanade Inc. All Rights Reserved.
Embracing mobile: How can we track customer interaction outside of the PC?
Derk Hudepol, ConsultantAvanade
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Derk Hudepol
Working for Avanade for 6 years
4 years of Sitecore Experience
Sitecore MVP 2016
A short introduction
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How can we embrace mobile using Sitecore
Most companies have a strong online presence for the PC
Mobile web usage is gaining popularity fast and a lot of companies are not ready for this yet
This session will help you gaining information in how you can leverage Sitecore to have a stronger mobile presence
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Emarketer.com states that mobile is half of web traffic
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There are different forms of Mobile : Mobile web
Mobile web
Mobile app
Mobile connected
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There are different forms of Mobile : Mobile app
Mobile web
Mobile app
Mobile connected
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There are different forms of Mobile : Mobile connected
Mobile web
Mobile app
Mobile connected
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© 2016 Avanade Inc. All Rights Reserved.8
What can Sitecore offer for mobile?
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Sitecore supports Mobile web out of the box
Web Preview Analytics Tracking Personalisation SDK
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Sitecore offers device simulation to preview your site
Web Preview Analytics Tracking Personalisation SDK
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Sitecore offers insight into mobile usage statistics
Web Preview Analytics Tracking Personalisation SDK
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Sitecore allows you to track mobile users
Web Preview Analytics Tracking Personalisation SDK
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Sitecore allows you to personalise for mobile users
Web Preview Analytics Tracking Personalisation SDK
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Sitecore allows you to build mobile apps
Web Preview Analytics Tracking Personalisation SDK
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© 2016 Avanade Inc. All Rights Reserved.15
Important considerations when working mobile
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Sitecore is not a tool which magically makes your mobile website or mobile app without effort
You need to do development
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Consider…
Mobile audience Mobile device performance
Mobile content
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Your mobile audience can have a different goal
Does your mobile use have the same persona as a PC user?Mobile App users are usually more loyal customers
Is the mobile user following the same journey as the PC user?Consider why are triggered to use the mobile device
Does your mobile user need a different experience than the PC user?Consider what experience is relevant for a mobile customer
Audience
Performance
Content
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Do you need to consider a target platform?
Audience
Performance
Content
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When using media files like images and video’s consider file sizes
When using animations consider if they are relevant and necessary
Limit the amount of connections setup by the app or website
Mobile device performance is not the same as a PC
Audience
Performance
Content
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Akamai Mobitest : http://mobitest.akamai.com/• Free mobile speed test
• Generates a results report
W3C mobileOK : http://validator.w3.org/mobile/• Web analysis tool for mobile
• Gives a detailed report, including failures
Current performance can be easily measured
Audience
Performance
Content
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Accenture.com lost 88% of its content after being migrated
Audience
Performance
Content
Today: 4 jan 2014:
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Important aspects of content
Audience
Performance
Content
Less is more
Quality over quantity
Only convert powerful
content connected to
business issues and
themes or trends
Content is engaging
Easy to consume,
engaging design and
media mix
Visually interesting
content presentation
Content Is Concise
To-the-point, shareable
content
Snackable content
elements
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Keep monitoring your Sitecore analytics
Ensure you know your mobile persona’s
Personalise for your target audience
Always leverage your own analytics for mobile
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© 2016 Avanade Inc. All Rights Reserved.25
So what cannot be done out of the box?
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Mobile apps can only use content and no analytics
Out of the box there is no support for tracking mobile interaction in a mobile app
It is possible to customly build it using the XDB api’s, like Tod Mitchell presented at SUGCON Europe 2016:
http://www.sugcon.eu/wp-content/uploads/2016/05/Mobile-collection-and-analytics-with-xDB.pdf
https://youtu.be/pJkgY3PE9YQ
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© 2016 Avanade Inc. All Rights Reserved.27
Where can I find more information around
Sitecore and mobile?
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Online sources
SUGCon Europe had a couple of great sessions around mobile which can be viewed here :
http://www.sugcon.eu/video-and-downloads/
Google has a great starting guide around mobile:https://developers.google.com/webmasters/mobile-sites/
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Getting Started: Mobile
http://hookedon.digital
Get started with mobile at the Sitecore Symposium
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© 2016 Avanade Inc. All Rights Reserved.
Questions?