EMBRACE THE VISION

June 2-4, 2015 | New Orleans, LA

Southwest/Gulf Coast Regional

Home Care & Hospice Conference & Exhibition

Agenda at a

Glance

Tuesday, June 2, 2015

7:00 am Preconference Registration Opens8:00 am - 12:00 pm Preconference: 2015 Jurisdiction 11 (J11) Home Health Medicare Workshop Series –

The Golden Years – Medicare at 50!

12:30 pm Conference Registration Opens1:30 - 3:00 pm Opening & Keynote: The Transformational Journey: Guideposts for Our Future

-Mary Ann Christopher3:15 - 4:30 pm General Session: Branding for Success in Healthcare Transformation4:30 - 7:00 pm Opening Reception in Exhibit Hall

Wednesday, June 3, 20157:30 am Conference Registration Opens7:30 - 8:30 am Breakfast in Exhibit Hall8:30 - 9:30 am General Session: Diversifying Revenue Sources for Increased Stability9:45 - 11:00 am Concurrent Sessions:

1a. Medicare’s Bundling Initiative: A Window into Value-Based Transformation 1b. Innovations Across the Continuum, Lessons Learned Through The Illinois Homecare & Hospice

Council MOOC 1c. ICD-10 - Are You Ready for the Transition? 1d. Customer Service Strategies That Keep Clients Coming Back

11:00 am - 1:00 pm Lunch in Exhibit Hall (included in registration)1:00 - 2:30 pm Concurrent Sessions:

2a. Hospice and Homecare Practices That Will Get You Investigated: Hot Button Issues for the Department of Justice

2b. Perfecting Performance Improvement 2c. Compensation Models in Home Health 2d. Master Marketing Plans That Attract New Clients

2:45 - 4:00 pm Concurrent Sessions:3a. Preparing For the External Contractor Review – Redux!

Better Today Than Yesterday? Will You Survive Tomorrow? 3b. Bridging the Multi Provider Communication Gap Via Technology & a True EHR 3c. M&A Update for Home and Hospice Care Agencies 3d. Star Rating System- What Does This Mean for Home Health?

Thursday, June 4, 20157:30 am Conference Registration Opens7:30 - 8:30 am Breakfast 8:30 - 10:00 am General Session: Healthcare’s Future - Not Just Closer to Home – But Care at Home10:15 - 11:45 am Closing General Session: Washington, DC Update - What’s Changing and How Fast?

PRECONFERENCE

CONFERENCE

With industry challenges bigger than ever before, now is the time to truly learn how to expand your agency’spossibilities. This multi-state conference brings together cutting edge education, networking opportunities withyour peers and new business solutions in our expansive exhibit hall. Let our expert speakers help you explore

new ideas and ways to expand your business. This is one conference you can’t afford to miss. Register today!

JOIN US AT THE SOUTHWEST/GULF COAST REGIONAL HOME CARE & HOSPICE

CONFERENCE & EXHIBITION

Lisi Coleman, BSN, RN

President

Warren Hebert, MSN, RN,

CAE, CEO

Barry Wade,

President

Annette Mays, RHIA, CPHQ,

Executive Director

Fran Moffitt,

President

Joie Glenn, RN, MBA, CAE,

Executive Director

Ken Cargle, President

Rachel Hammon, BSN, RN,

Executive Director

John Beard, MBA/JD

President

2015 Jurisdiction 11 (J11) Home Health Medicare Workshop Series – The Golden Years – Medicare at 50! This workshop is designed for home health providers and their staff to equip them with the tools they need to be success-ful with Medicare billing, coverage and documentation requirements. This workshop will provide insight for home healthagency staff at all levels. Palmetto GBA will provide information related to the most common errors identified through avariety of data analysis and some hints and tips on the reasons why these errors occur. Palmetto GBA’s ultimate goal is tohave educated and astute providers who know how to accurately and skillfully apply the information they learn to theirdocumentation and billing practices! Speakers: Palmetto GBA Staff (4.00 clock hours Administrator/alternate; 4.00 con-tact hours continuing education for nurses)

Note: CMS requires that Medicare contractors track all educational activities, which consists of capturing the provider’s six-digit Provider Transaction Access Number (PTAN) and National Provider Identifier (NPI). Attendees are asked to be prepared to provide this information when they attend the workshop.

• StatisticsLength of Stay (LOS)Disbursement

• Review Findings – Palmetto GBA and CERT Reviews• Improving Your Practice

Health Information Supply Chain (HISC)• Home Health (HH) Plans of Care (POCs)

Diabetes and the Home Health (HH) Benefit• Medicare Program Changes for 2015

Reporting Principal Diagnosis Code(s)- Etiology vs. Manifestation codes

• Data AnalysisAppealsProvider Contact Center (PCC)Claims

• Tying It All TogetherDefine, Measure, Analyze, Improve, and Control (DMAIC) Process

• Provider Resources

Tuesday, June 2 - Preconference with Palmetto GBA8:00am - 12:00pm

Home Health Topics:

Tuesday, June 2Opening Keynote & General Session

1:30 - 3:00 pm: Keynote

The Transformational Journey: Guideposts for Our Future Presented by Mary Ann Christopher

Exhibit Hall Schedule:

Tues., June 2

Wed., June 3

4:30 - 7:00 pm

7:30 - 8:30 am11:00 am - 1:00 pm

Exhibit Hall Grand Opening

Breakfast in Exhibit HallLunch in Exhibit Hall

Great food, fabulous music , entertainment, warm people, and a good time - or as they say inNew Orleans…”laissez les bons temps rouler”. Meet and greet over cocktails and heavy horsd’oeuvres New Orleans style as you visit our 30+ vendor exhibit hall. This is your best chanceto gather information and make contacts with companies that specialize in your industry! Jointhe fun with give-aways and a lottery for the grand prize to be awarded at Wednesday’s lunch!

The Opening Keynote will create the inspirational vision for the home and community based in-dustry at this time of transformation within health care. The fundamental premise will suggest afuture system in which the cross continuum sector from payor to grassroots provider is virtuallyaligned around a common commitment to patient centered, community centric care. A call to ac-tion will be sounded to providers in the home and community based space to embrace the princi-ples of population health, cross continuum partnership, disruptive innovation, consumerengagement, evidence based practice, workforce development and interprofessional teams. Aroadmap for our imagined future destination will be traversed in this 60 minute provocative open-ing session. (1.00 clock hours Administrator/alternate; 1.00 contact hours continuing educationfor nurses)

3:15 - 4:30 pm: General SessionBranding for Success in Healthcare Transformation

Transforming your organization is critical in this post Affordable Care Act environment. Value Based Purchasing,Bundling, and Accountable Care Organizations will seek out and vet providers that use metrics to drive evidence basedpractice. But unless you brand your organization well your potential partners may just see you as one more home healthagency to weed out. Attendees will hear the latest on market analytics, information on population health and home healthquality indices. Speaker: Nils Bunde, Brainforest (1.25 clock hours Administrator/alternate; 1.25 contact hours continu-ing education for nurses)

Grand Opening of Exhibit Hall - New Orleans Style!Tuesday, June 2 | 4:30 - 7:00 pm

EXHIBIT HALLLooking to find innovative solutions for your business?

The Southwest/Gulf Coast Regional Home Care & Hospice Exhibit Hall: Your Solution Center!

Avalon Memory Care Partner ProgramCommunity Health Accreditation Partner

Delta Health Technologies, LLCEsolutions, Inc.

First Choice Medical SupplyFoundation Management ServicesHealthcare Provider Soltuions, Inc.

HealthCare Strategies, Inc.Homecare Homebase

Honeywell Life Care SolutionsKinnser Software

McKesson Connected Care & AnalysticsMedical Supplies Depot

OCS HomeCare by National Research CorporationPassportUSA

Peterson & Peterson, P.C.PPS Plus SoftwareRCTCLEARN.NET

Sandata TechnologiesSelman-Holman & Associates, LLC

Stoneridge PartnersThe Corridor Group, Inc.

Thank you to our Exhibitors (as of 4/20/15):

Gold Sponsors:

Diversifying Revenue Sources for Increased Stability

This program will provide insight to strategies associated with diversifying an organization's revenue models. There are many things to consider as you evaluate alternative programs - from understanding your demographics to thefinancial feasibility of a particular revenue diversification. There is one thing for sure: there is no cookie cutter approachto the right revenue diversification strategy. The program will help participants recognize the importance of revenue di-versification in home care and hospice. Participants will better understand methods for evaluating opportunities for rev-enue diversification, and identify steps needed to plan and implement a diversification into new lines of home carebusiness. Speaker: Mark Sharp, CPA, BKD (1.00 clock hour Administrator/alternate; 1.00 contact hour continuing edu-cation for nurses)

Wednesday, June 38:30 - 9:30am: General Session

9:45 - 11:00am: Concurrent Sessions1a. Medicare’s Bundling Initiative: A Window into Value-Based Transformation

Medicare’s bundled payments initiative is a window into the new reality of transforming payments from rewarding volumeto value. Bundling creates powerful incentives to change referral patterns and reshape care delivery with an episodic mind-set. Home health providers can play an important role in this initiative and those that fail to grasp the nature and speed ofthis transformation may be left on the outside looking in as networks are narrowed and expectations about improved out-comes at lower cost rapidly evolve. This session will cover: bundling basics and timeline, differing roles for post-acute providers under bundled payments, im-portance of care redesign and effective partnership strategies, including gainsharing. Participants will come away from thissession with the understanding and motivation to prepare your organization as bundling grows rapidly in 2015. Speaker:Brian Ellsworth, MA, Health Dimensions Group (1.25 clock hours Administrator/alternate; 1.25 contact hours continuingeducation for nurses)

1b. Innovations Across the Continuum, Lessons Learned Through The Illinois Homecare & Hospice Council MOOC

This session will describe how palliative care can be utilized across the continuum to provide innovative care to patientswho face serious or chronic illness. IHHC along with key partners developed a Massive Open Online Course (MOOC) to edu-cate viewers on the concept of palliative care and approaches to manage targeted patient populations. The One Patient OneTeam MOOC explores how palliative care can improve integration while positively impacting symptom management, read-missions, and disparities of care. Learn how palliative care concepts can lead a major paradigm for care coordination inyour organization and impact the quality of life for your patients and their families. Speaker: Cheryl Meyer, MS, RN,

PHCNS-BC, President, Illinois Homecare & Hospice Council, Director of Clinical Excellence, Advocate at Home (1.25 clockhours Administrator/alternate; 1.25 contact hours continuing education for nurses; 1.25 SWCEUs)

1c. ICD-10- Are You Ready for the Transition?

Health care providers across the United States will transition to the ICD-10 CM coding system on Oct. 1, 2015. Progressivehome health and hospice providers have been preparing for over a year. The effort necessary to complete this major under-taking is not for the faint of heart. Join Jennifer Warfield as she provides helpful tips in protecting your agency from thesurge of ICD-10. Learn how to properly prepare your agency for a successful ICD-10 implementation and ultimately avoidhazardous coding conditions. Speaker: Jennifer Warfield, RN, BSN, HCS-D, COS-C, PPS Plus Software (1.25 clock hours Ad-ministrator/alternate; 1.25 contact hours continuing education for nurses)

1d. Customer Service Strategies that Keep Clients Coming Back

Dazzle your clients and their families with better customer care, and you will be astonished how fast your agency attractsnew business and keeps loyal customers coming back for more. Attend this session to get tips for improving client care bykeeping wait times down, being more responsive, ironing out scheduling kinks and rewarding loyalty. Plus find out how tocreate a more enjoyable experience on your website that will make a memorable first impression. Speaker: Bob Roth,OneOnOne (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

1:00 - 2:30pm: Concurrent Sessions

Wednesday, June 3

2a. Hospice and Homecare Practices That Will Get You Investigated: Hot Button Issues for the Department

of Justice

Health care fraud continues to be a top priority for the Department of Justice. Nationwide there are nine MedicareFraud Strike Forces using data analysis techniques to uncover fraud. This program will discuss the types of activitiesby home health and hospice providers that the DOJ is focusing upon and will provide steps a provider can take to re-duce the risk that it will become a target. Finally, it will discuss steps that a provider can take in the event it finds thatit is the target of a DOJ investigation. Speakers: Denise Leard, JD, Brad Howard, JD, Brown & Fortunato (1.50 clockhours Administrator/alternate; 1.50 contact hours continuing education for nurses; 1.50 SWCEUs)

2b. Perfecting Performance Improvement

CMS is actively transforming from a passive player to an active purchaser of home health care. Unfortunately, agenciesoften use length of stay or discharge dates to measure outcomes. As a result, CMS is putting forth efforts to pay forhigh quality, cost-effective care. Agencies must be able to monitor and decipher the information from their outcomereports in order to stay competitive. Additionally, Jennifer will discuss the publication of the new star ratings, whichare set to post on the Home Health Compare website as early as July. Join Jennifer Warfield, PPS Plus Software’s Edu-cation Director, for an informative presentation describing ways your agency can improve its overall performance.(1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

2c. Compensation Models in Home Health

This session describes the most commonly used compensation models in home health and the inherent incentives andunintended consequences of each. Wage and hour risks are reviewed for each model as well as strategies for minimiz-ing risks. Providers will explore their own compensation model and the barriers to desired outcomes. There will bediscussion that will help providers to decide the model that best aligns staff and agency incentives. Speaker: Karen

Vance, OTR, Baird Kurtz and Dobson (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing educa-tion for nurses)

2d. Master Marketing Plans That Attract New Clients

This presentation will help agencies develop a marketing plan that fits their business and assists them in understand-ing the ins-and-outs of how to market, who to market to and when to market in the private duty and/or home healthindustries. With Bob’s step-by-step marketing process, attendees will learn the best methods for developing a market-ing plan that fits their unique business needs and for setting up and delivering the most effective marketing budget fortheir company. Bob will review the methods of “fishing in a barrel” vs. “fishing in the ocean” when pursuing marketingopportunities. Through specific tools directed at target audiences, individuals will see the marketing success of Cy-press HomeCare Solutions, ranked the #1 home care agency in Arizona. Speaker: Bob Roth, OneOnOne (1.50 clockhours Administrator/alternate; 1.50 contact hours continuing education for nurses)

Come early, stay late and take advantage of all that New Or-leans has to offer! Here is just a sample…

The French Quarter

Comprised of over 100 square-blocks of art, dining, shopping,entertainment and architectural treasures. Highlights include:Café Du Monde, carriage rides to see the unique New Orleansarchitecture, dining at legendary restaurants like Antoine's,Arnaud's, Broussard's, and the famous Preservation Hallwhere you can soak up the sweet sounds of jazz.

Culture & Arts

The New Orleans Arts District and Magazine Street are vi-brant, diverse neighborhoods alive with galleries, shopping,dining and special events.

Enjoy New Orleans!A Trip with History

Start your journey downtown and ride the famous St. Charles Avenue Streetcar Line. Proceed uptown where an amazing architectural tour unfolds before your eyes.

EventsNew Orleans Oyster Festival•Saturday & Sunday, May 30-31 | Woldenberg Riverfront Park

The YLC Wednesdays-At-The-Square Concert Series •Wednesday, June 3 | Lafayette Square

Louisiana Cajun Zydeco Festival •Saturday & Sunday, June 6-7 | Louisiana Armstrong Park

Wednesday, June 32:45 - 4:00pm: Concurrent Sessions

3a. Preparing For the External Contractor Review – Redux!

Better Today Than Yesterday? Will You Survive Tomorrow?

Medical review of documentation is getting much more sophisticated! Documentation is the government’s favorite wayto stop payments. More than five audit entities work diligently to get results, leaving providers exhausted, worried, andfinancially drained. Just as agencies felt they had made progress on documentation and appeal processes, CMS and Con-gress are raving over stories of billions of dollars recovered by CERTs, MACs, ZPICs, SMRCs, and RACs. The “more is bet-ter” philosophy continues to drive the audit process. The evidence also shows that CMS and contractors will fightoverturning of denials all the way to ALJ hearings when these begin again. “Position Papers,” successfully introduced byone of the ZPICs at the ALJ, are now part of the arsenal that other Contractors may use at future hearings. CMS is nowtraining auditors how to defend at the ALJ process!

This presentation is aimed at forward thinking home health administrators, directors, therapists, and clinicianswho will handle home health documentation reviews in the future. The CMS improper payment philosophy will be cov-ered as well as how CMS is using contractors to design new ways to meet the objectives. CERT, RAC, and MAC findingswill be reviewed. Attendees will learn of the auditors’ changes in focus over the past two years, specific areas of denial,and tips and tools to educate and track performance in high risk areas. Finally, attendees will receive a step-by-step ap-peal process that starts the battle before a denial can be assessed. The session is jam packed with news, views, andstrategies to help defend good care so you can keep payment for the care you delivered!! Speaker: Jan Spears, MJS & As-sociates (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

3b. Bridging the Multi Provider Communication Gap Via Technology & A True EHR

Communication among providers about a patient can be difficult without a central repository for patient data. Lack of in-formation can lead to errors or omissions in treatment, resulting in readmissions to the hospital or long-term care facil-ity as well as additional costs to the current and future payment models.This program will give you insights on past and current federal legislation developed to foster the communication amongproviders regardless of their individual preference for an EMR system, how most state Health Information Exchanges areorganized and funded, as well as resources available to effective take advantage of this technology today. Also, how is thisinformation protected from privacy invasion and what steps do individual providers and states take to insure protectionof data. Speaker: Mike Deck, HealthCare Synergy, Inc. (1.25 clock hours Administrator/alternate; 1.25 contact hours con-tinuing education for nurses; 1.25 SWCEUs)

3c. M&A Update for Home and Hospice Care Agencies

The home health and hospice markets have provided an interesting history in mergers and acquisitions over the past twodecades. Attendees will learn about that history and get the latest information about today’s M&A environment for homehealth and hospice. Speakers will analyze two significant healthcare acquisitions currently in progress while explainingthe valuation process for home health. This session will cover the impact of Medicare changes, reimbursement, audits,fraud and abuse, managed care, Face to Face, and ACOs. Participants will hear an analysis of the Gentiva acquisition byKindred, Encompass by Health South, analysis of performance for Almost Family, and discussion of key factors affectingthe market today. Speakers: Don Cummins, Founder, Joe Lynch, Partner, Stoneridge Partners (1.25 clock hours Admin-istrator/alternate; 1.25 contact hours continuing education for nurses)

3d. Star Rating System- What Does This Mean for Home Health?

CMS and the Medicare program will soon begin rating Medicare home health agencies using a "star rating" system. CMShas rated Medicare Advantage plans using a similar system for many years. This session will review basics of the new system, compare and contrast features of the Medicare plan and home health rating systems, and note similaritiesbetween the two systems and issues Medicare plans have raised with certain aspects of the star ratings methodology.Speaker: Rhys Jone, MPH, Amerigroup (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

Join Your State AssociationYou can save up to $250 per person on this conference alone. Join today!

Today your state home care association is well positioned to influence and impact thedecisions made by state and federal legislators affecting the industry. There isstrength in numbers, and to achieve an ever stronger voice and a greater power of

influence, membership is key!

Alabama (205) 991-0081 ● Louisiana (337) 231-0080

New Mexico (505) 889-4556 ● Oklahoma (405) 495-5995 ● Texas (800) 880-8893

Join your State Association and you will immediately begin to benefit:

● Discounts on Education: You and your employees receive large discounts on this and other top educational con-ferences by being a member. Your state association provides CE approved educational conferences and seminarsthroughout the year.

● Information: You will be able to stay abreast of what is happening in the home care industry in your state!

● Instant Access: Fast access to professional staff for member questions or information requests! Website for instant access to information and on issues and links to government agencies and resources.

● Advocacy: Join forces with others to advance home care in the state legislatures, Congress & government agencies.

● Critical Items at Rock Bottom Prices: Enjoy the buying power you receive on many items you

use everyday.

● Personal & Professional Growth

● Networking: One of the intangible benefits of membership is the value of networking with peers.

Join today – and start reaping the benefits for your agency!

Washington, DC Update- What’s Changing and How Fast?

Healthcare is evolving rapidly. Population health, chronic disease management, value based purchasing, and care tran-sitions are no longer just buzzwords for researchers, academicians, and policy-wonks. CMS is driving healthcaretransformation with new payment models, incentives, penalties, and massive benefits integrity oversight. TraceyMoorhead, President and CEO of the Visiting Nurse Association of America, has been engaged in Medicare policy foralmost 15 years, with 10 years in the post-acute sector. Ms. Moorhead will enlighten attendees on the latest in Wash-ington, D.C. The rural add on, the Strategic Growth Rate (SGR) or Doc Fix and how it impacts home care and hospice.She will share the latest on the Affordable Care Act and what the next five years holds for provides of care at home.Tracey has spent most of her career on Capitol Hill, advocating for the aged and care at home. Speaker: Tracey Moor-

head, President, CEO, Visiting Nurse Associations of America (1.50 clock hours Administrator/alternate; 1.50 contacthours continuing education for nurses)

Continuing Education InformationHome Care Administrators/Alternates: This program meets continuing education requirements for HomeCare Administrators and Alternates under Oklahoma and Texas Licensing regulations.

Nurses: The HomeCare Association of Louisiana is an approved provider of continuing nursing education bySouth Central Accreditation Program (SCAP), an accredited approver by the American Nurses CredentialingCenter’s Commission on Accreditation.

Social Workers: Texas State Board of Social Work Examiners, approved provider #1230, expiration date Novem-ber 30, 2015. Contact information for TSBSWE: Mail Code 1982, PO Box 149347, Austin, Texas 78714-9347.(Those required SW credit need to check-in a the conference registration desk)

The display of commercial products does not imply American Nurses Credentialing Center’s Commission on Accred-itation approval or endorsement of any commercial product.

Thursday, June 48:30 - 10:00am: General Session

10:15 - 11:45am: Closing General Session

Healthcare’s Future - Not Just Closer to Home – But Care at Home

“To deliver transformational healthcare, we need to move beyond the current model of traditional settings, and acknowl-edge that for many sick, mainly older people, the home is where they need to be treated and where they feel safe.” AKPMG executive expressed the organization’s view of care at home at a recent international event.

Legacy health systems recognize that the traditional acute care model is fading, they must make the leap to care at homeand in the community.

Maureen Spivack, Managing Director and co-Head of the Healthcare Group at KPMG Corporate Finance LLC, draws onover 20 years of healthcare investment banking experience with providers and payers to discuss the current transforma-tion of our nation’s healthcare system. The industry is experiencing an unprecedented level of convergence. Healthcaresystems have been forced to seek out new approaches to better define their value and deliver care in the most cost effec-tive manner. Ms. Spivack will focus her remarks on how convergence along the care continuum is impacting and creatingopportunities for care at home and in the community. Speaker: Maureen Spivack, KPMG Corporate Finance LLC (1.50clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

Nils Bunde

Nils founded Brainforest in 1996. Nils has been applying his background in marketing and brand strat-egy to home health and hospice care. He has over 25 years of business-to-business and consumer-basedbrand research. As President of Brainforest, he manages a diverse team of strategists and researchers ina rigorous process, delivering actionable intelligence that helps clients make informed business deci-sions.

Mary Ann Christopher, MSN, RN

Mary Ann has served as President and CEO of two large home care provider organizations, the VNA ofCentral Jersey and the VNS of New York City, which generates over a billion dollars a year. Ms. Christo-pher is Chair of the National Advisory Committee for the Robert Wood Johnson Foundation and a Regenton the board of Seton Hall University.

Don Cummins

In 1983, Don Cummins, a Registered Pharmacist, founded Cummins & Associates, a general businessbrokerage and M&A firm in Florida. Don’s organization has guided and overseen the sales of hundreds ofbusinesses. Don sold this business and joined a national merger and acquisition firm that specialized inthe sale of mid-market home care companies. In 2001, Don became the founder of Stoneridge Partners,which has provided advisory services for more than 140 transactions of mid-market home care agencies

and hospices. Don is a member of Merger & Acquisition Source, a professional association of mid-market intermedi-aries, an author and frequent speaker at national conferences.

Mike Deck

Leveraging over 15 years of experience in the implementation of point of care software for several homehealth agencies nationwide, Mike Deck is a project manager for Healthcare Synergy’s main EMR applica-tion. Understanding the differences between EMR and EHR and the need for data analysis in a post ACAarena, Mike’s Irish knack for storytelling along with a deep understanding of these issues facing homehealth and hospice providers allows him to explain the technical requirements and methodology in an informative and entertaining way.

Brian Ellsworth

Brian has more than 30 years of experience in health care financing, delivery, and policy from bothpayor and provider perspectives. He has worked at Optum (UnitedHealth Group) and as a policymakerin New York’s Medicaid program. His extensive provider experience includes positions at the AmericanHospital Association (AHA) and senior leadership roles at statewide associations of home health, hos-pice, and long-term care providers. At HDG, Mr. Ellsworth leads efforts to develop value-based payment

approaches for skilled nursing facilities and home- and community-based providers, including the development ofcontinuing care networks and analysis of bundled payment opportunities.

Brad Howard, JD

Brad is an attorney with Brown & Fortunato Law Firm. He specializes in employment and health carelaw with an emphasis on government investigations and litigation. He advises DME companies, pharma-cies, drug wholesalers, long-term care facilities, home health agencies, hospitals, physicians, and otherhealth care providers on employment and compliance matters and frequently represents them beforefederal and state agencies around the country. Brad earned his B.A. from Texas Tech University and re-ceived his law degree from The University of Texas School of Law.

Speakers

Denise Leard, JD

Denise is a member of the Brown & Fortunato Law firm’s Health Care Group, and advises DME compa-nies, pharmacies, drug wholesalers, long-term care facilities, home health agencies, hospitals, physi-cians, and other health care providers throughout the United States. She has authored numerousarticles and is a frequent lecturer throughout the country. Denise earned her B.A. from the University ofWashington and received her law degree from the University of Oklahoma College of Law.

Joe Lynch

Joe has 25 years operational experience in health care. Stoneridge Partners looks to Joe’s expertise in fi-nance, regulatory compliance, human resources and business development. Joe began his career work-ing closely with corporate management to successfully grow OrNda Healthcorp’s (now Tenet’s) homehealth care presence. In 1997, he founded Reachout Home Care, a Medicare and private duty agency,where he served as co-owner and CEO. Joe steadily grew Reachout through acquisition and organic

growth into three companies in Dallas and Houston, with over 170 health care workers. In 2014, he sold his companyto Humana. Joe brings vast experience and a high degree of professionalism to Stoneridge Partners’ health care trans-actions.

Cheryl Meyer, MS, RN, PHCNS-BC

Cheryl is the President of the Illinois Homecare & Hospice Council and Director of Clinical Excellence forChicago based Advocate at Home where she is responsible for quality, risk management, patient safety,and compliance for the largest privately held home care company in Illinois. Cheryl has over 20 years ofexperience in the home care industry and enjoys strategic planning, research and advocacy in healthcare.

Tracey Moorhead

Tracey is President and Chief Executive Officer of the Visiting Nurse Associations of America (VNAA). Inthis role, she spearheads VNAA's strategic vision and growth in collaboration with the VNAA Board of Di-rectors. She effectively directs quality improvement programs, policy formulation and strategic advocacyactivities and represents the non-profit home health, hospice and health promotion community beforethe media, allied organizations and constituents, and Federal policy makers. Ms. Moorhead is recognized

as a leading health care advocate with considerable experience in public policy and coalition development and out-reach. She previously served as President and CEO of the Care Continuum Alliance, an industry organization advancingpopulation health management interventions through health and wellness promotion, disease management and carecoordination. Prior roles also include Executive Director of the Alliance to Improve Medicare (AIM), a bipartisan coali-tion advocating comprehensive Medicare improvements through the Medicare Modernization Act of 2003 and VicePresident, Government Relations for the Healthcare Leadership Council (HLC).

Bob Roth

Bob brings nearly 30 years experience in trade marketing, consumer products goods and the home careindustry to his role as Co-founder and Managing Director of OneOnOne. His marketing expertise has af-forded Bob the opportunity to speak at industry-wide conferences throughout the country, covering top-ics that include marketing, brand development and key influencer optimization. In addition, Bob is theManaging Partner and Co-Founder of Cypress HomeCare Solutions, one of the leading home care agen-cies in the Phoenix market.

Speakers

Mark Sharp, CPA

Mark is a Partner with BKD’s National Health Care Group and serves as the firm-wide leader of BKD’sCenter of Excellence for Home Care and Hospice Services. He has more than 20 years of experience as-sisting home care & hospice providers with strategic planning, financial management, audits, account-ing, cost reports, operating budgets, agency start-up and mergers and acquisitions. As a nationallyrecognized consultant, Mark serves on the Home Care and Hospice Financial Managers Association’s Ad-

visory Board, and chairs its Payment and Reimbursement Committee. He frequently presents workshops on homecare & hospice topics at national and state home care conferences. He has authored many industry articles and is reg-ularly quoted in industry periodicals such as Eli’s Home Care Week, Hospital Home Health, and Home Health Line.

Jan Spears

Jan has more than 30 years of experience in home health administration including ownership of a multi-million dollar home care operation in Texas during the mid-1990‘s that was the first agency to integratethe OASIS assessment tool into home care practice as a demonstration site for CMS. She has authoredseveral publications including Home Health Agency — Policies and Procedures, “Care Guides for HomeHealth Practice under PPS”, and “Crosswalk for Compliance — An Effective Guide for Integrating OASIS

Elements to Clinical Documentation”. As a full time consultant for the past ten years, Mrs. Spears has successfullymerged clinical and financial strategies into successful operational plans for more than 300 providers in 25 states

Maureen Spivack

Maureen is a Managing Director and Co-Head of the Healthcare Group at KPMG Corporate Finance LLC.Ms. Spivack has over 20 years of experience executing strategic and financial transactions for publiclytraded, privately held, and not-for-profit healthcare companies. Prior to joining KPMG Corporate Fi-nance, Ms. Spivack held senior investment banking positions with Merrill Lynch, UBS, and Morgan Kee-gan, and was a Partner at Ernst & Young. Ms. Spivack has an MBA from The Wharton School at the

University of Pennsylvania, a MS in Healthcare Planning from the University of Pennsylvania, and started her health-care career as a Registered Nurse.

Karen Vance, OTR

Karen is a Senior Consultant with Baird Kurtz and Dobson of Springfield, MO. Karen has been an Occupa-tional Therapist for 25 years and has been in home care for 16 years. She brings clinical, operational, re-imbursement and compliance expertise to BKD’s home care clients. Prior to her stint at BKD, she saw afive provider Medicare-certified home care organization through OASIS & PPS implementation. Karenhas presented at NAHC, the American Occupational Therapy Association (AOTA), and many state and re-

gional associations. She has contributed to several publications on home care for AOTA. She is currently pursuing aninterdisciplinary doctorate in therapeutic science through the University of Kansas Medical Center, Kansas City,Kansas.

Jennifer Warfield RN, BSN, HCS-D, COS-C

As a homecare coding specialist, OASIS specialist and registered nurse with 30 years of clinical and man-agement experience, Jennifer is an informational ally for hundreds of home health agencies across thecountry. Well known as an ICD-9 and ICD-10 coding and OASIS expert, she frequently conducts onlineand on-site educational workshops and is a regular guest speaker at numerous home care conferencesthroughout the country.

Speakers

Travel Information

SW/GCRHC&HC&E Full Registration includes:

Keynote presentationEducational workshopsListed meal functions and refreshment breaksEntrance to Exhibit HallConference bag

HOW TO REGISTER:Online: Go to the TAHC&H website www.tahch.org, click onEducation. You can register with your credit card by settingup an online account!

By Fax: Just fax the completed registration form with yourworkshop choices, credit card number, expiration date, andsignature to LaToya Scott at (512) 338-9496.

By Mail: Complete the registration form, including work-

shop choices, and mail registration and payment to:Texas Association for Home Care & Hospice

3737 Executive Center Drive, Ste 268Austin, TX 78731

Note: Registration forms received without payment will

not be processed.

Early Bird Rate: Applies to all registrations received on or be-fore 5/7/15

Regular Rate: Applies to all registrations received 5/8/15thru 5/25/15.

On-site Registration Rate: Applies to all registrations re-ceived on or after 5/26/15. Onsite registration cannot be guar-anteed due to meeting room capacity limitations at the HyattRegency. Onsite registration takes time...please be prepared fordelays. We encourage you to register in advance to save timeand money.

Transfer Policy

Registrations may be transferred to other individuals onlythrough written request. Please note: Registrations may not besplit among two or more persons. To transfer registrationscontact LaToya Scott via email at latoya@tahch.org.

Cancellation Policy

Please see facing page for cancellation policy.

*Note: Non-exhibiting vendors registering to attend the confer-ence will not be allowed to solicit in the exhibit hall.

Registration Questions: Email LaToya Scott at latoya@tahch.org, or call her at 800-880-8893, ext. 116.

IMPORTANT: Print & Bring Your Handouts!

SW/GCRHC&HC&E is green! Download handouts from www.tahch.org/handouts be-

fore coming to the meeting as they will not be available onsite. Thank you for doing yourpart to go green!

Registration Information

Hotel Information: The host hotel is the Hyatt Regency New Orleans located at 601 Loyola Ave, New Orleans, LA

70113 . The SW/GCRHC&HC&E group rate of $155 for a single/double, is available for a limited number of rooms

and will expire on Thursday, May 7, 2015. Make your reservations early! Call the Hyatt at (888) 421-1442.

Shuttle: Ground transportation is available from the Louis Armstrong International Airport located approximately

15 miles from the hotel. Taxi fair is approximately $36 and shuttle service is approximately $20 per person, one

way. Shuttle service can be arranged with Airport Shuttle New Orleans at www.airportshuttleneworleans.com.

Parking: Valet parking is available at the Hyatt at the rate of $40+tax/per night. In addition to valet, there are also

a number of nearby parking lots (fees apply), including the 1301 Girod Parking Garage that connects directly to the

hotel, $25/per day.

Getting Around: Attendees can also enjoy quick and easy transportation to the city’s most popular attractions via

the Loyola-UPT Streetcar Line, which passes approximately every 20 minutes across from the Hyatt Regency hotel.

The cost to ride streetcars in New Orleans is $1.25 and can be paid with exact change when you board. 1-Day and

3-Day unlimited ride Jazzy Passes are also available for $3 and $9.

Southwest/Gulf Coast Regional Home Care & Hospice Conference & Exhibition

Embrace the VisionJune 2-4, 2105, Hyatt Regency New Orleans, New Orleans, LA

Name & Credentials (please print clearly)

Title

Email (required for registration confirmation)

Agency

Address

City, State, Zip

Phone Fax

q Yes, I have special assistance or dietary needs. (Please attach a written description of your needs.)

Feel free to make copies of registration page for additional attendees.

Method of Payment

q Check enclosed payable to TAHC&H

q Amex q Discover qMC q Visa

card # exp. date

name on card signature

Important Registration Information

Registrations received without payment will not be processed.

Concurrent sessions are structured so you can pick and choose programs that are of interest to you. Check preferred workshops , only ONE per time slot please. Failure to check workshops will delay registration.

Registrations may not be split among 2 or more persons.

TO RECEIVE THE MEMBER RATE, checkthe association of which you are a member.Each state association will receive a percentof the proceeds based on attendees fromtheir state.

qHCLA (LA) qOAHC (OK)

qNMAHC (NM) qTAHC&H (TX)

qHCAA (AL)

Cancellation Policy

If you must cancel your reservation forany reason, notify TAHC&H, Attn: LaToyaScott via fax or email (latoya@tahch.org).Refunds for hotel, airline, and/or anyother expenditures must be directed tothose individual companies. A 90% re-fund will be given if written request is re-ceived on or before 5/26/15. A 50%refund will be given if a written request isreceived 5/27/15 thru 6/1/15. No re-funds will be made the day of the confer-ence or after.Register by mail +, fax 7 or online 7:

Texas Association for Home Care & Hospice3737 Executive Center Drive, Ste. 268 � Austin, TX 78731 � (800) 880-8893 � fax (512) 338-9496� www.tahch.org

SW/GCRHC&HC&E is

green! Handouts will be available

at www.tahch.org/handouts be-fore the meeting to enable you todownload to your mobile device orprint and bringwith you. Printedhandouts will notbe provided at themeeting.

Step 1

Step 2

Step 3

Step 4

SW/GCRHC&HC&E Conference Rates

Member, Precon (optional) q $115 q $125 q $150

Non-Member, Precon (optional) q $165 q $175 q $199

Member, Full Conference q $390 q $410 q $430

Non-Member, Full Conference q $590 q $615 q $645

Choose concurrent workshop preferences:Failure to select workshops will delay registration.

Wed. June 3 9:45 - 11:00 am q 1a q 1b q 1c q 1d

Wed. June 3, 1:00 - 2:30 pm q 2a q 2b q 2c q 2d

Wed. June 3, 2:45 - 4:00 pm q 3a q 3b q 3c q 3d

Early Bird(received on or before

5/7/15)

Regular Rate(received 5/8/15-

5/25/15)

On-Site Rate(received on or after

5/26/15)

Total Due: $ __________

Texas Association for Home Care & Hospice3737 Executive Center Dr., Ste. 268

Austin, Texas 78731www.tahch.org

● AAA Four Diamond Hotel just minutes from the French Quarter

● Exhibit Hall● Up to 14.25 clock hrs for administrators● Up to 14.25 contact hrs for nurses● Up to 4 SWCEUs

Who Should Attend?● Owners● Administrators● Managers and DONs● Nurses and Therapists● Social Workers

EMBRACE THE VISION

June 2-4, 2015 | New Orleans, LA

Southwest/Gulf Coast Regional Home Care & Hospice

Conference & Exhibition

Education on these and more:● Palmetto GBA Preconference● ICD-10● Hot Button Issues for the Deptartment of

Justice● CMS’ Star Rating System

● Master Marketing Plans● Latest home care trends & more!

Conference Highlights