emba technology conference april 9 - 10, 2012 michael desiderio, executive director emba council
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EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council. “EMBA Council – Stone Tablets to Mobile Tablets”. Things They Are A Changin ’. http://www.youtube.com/watch?v= rZWqMcqQs50. http://www.youtube.com/watch?v= sHpqCNMUlWs. Shifting Sands of EMBA. - PowerPoint PPT PresentationTRANSCRIPT
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EMBA Technology Conference
April 9 - 10, 2012
Michael Desiderio, Executive DirectorEMBA Council
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“EMBA Council – Stone Tablets to Mobile Tablets”
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http://www.youtube.com/watch?v=rZWqMcqQs50
http://www.youtube.com/watch?v=sHpqCNMUlWs
Things They Are A Changin’
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Shifting Sands of EMBA
• Reminder of what’s changed and why it matters
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Source: damninteresting.com
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Red = NoneGrey = PartialGreen = Full
Industry Tuition - 2011
Source: EMBAC research partner, Percept Research
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Summary – Industry Tuition Changes
What Changed?
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• Broad exposure for industry not just schools– Students have better access to information– Students want to understand the differentiators of the EMBA
• How have we responded?– Student facing web presence http://www.executivemba.org
To the EMBA Industry
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Prospective Student Site Traffic
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Prospective Student Site Search Tool
• Oct. 20, 2010 through Sept. 21, 2011– Avg. registering per month = 77
• Sept. 22, 2011 through Dec. 31, 2011– Avg. registering per month = 148
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• Broad exposure for industry not just schools– Students have better access to information– Students want to understand the differentiators of the EMBA
• How have we responded?– Student facing web presence http://www.executivemba.org– Student facing app
To the EMBA Industry
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iPad/iPhone App
• App launched – May 2, 2011
• Downloaded in 60 countries
• Total Downloads = 1335
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iPad/iPhone App
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• Broad exposure for industry not just schools– Students have better access to information– Students want to understand the differentiators of the EMBA
• How have we responded?– Student facing web presence http://www.executivemba.org– Student facing app– Student facing eBook
To the EMBA Industry
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eBook
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So is everything changing?
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Still Constant
Student Demographics
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Polling Survey - Course Materials
8.71%
47.26%
12.08%
69.7%30.3%
Aug.2010 Dec.2011
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Social Media Usage
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The Challenge
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Backup Slides
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• Direct outreach to students is no longer optional– Broader marketing channels are needed
• Need to be where they are (e.g. social media)– Marketing to both organizations and individuals
• Broader stakeholder management
To “A” Specific School
Why It Matters
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Prospective Student Site Traffic
2011 Year In Review
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• Broad exposure for industry not just schools– Students have better access to information– Students want to understand the differentiators of the EMBA
• Adoption of best practices across platforms• Program format shifts• Possibly some downward pressure on tuition• How have we responded?
– Student facing web presence http://www.executivemba.org– Student facing eBook– Student facing app
To the EMBA Industry
Why It Matters
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H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY]
Source: EMBAC research partner, Percept Research
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H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY]
Source: EMBAC research partner, Percept Research