eMarketingeMarketingBy: Iman Marafie, By: Iman Marafie,

Nora ZeheryNora Zehery

Mohammed BuhamadMohammed Buhamad

AbdulAziz MohammedAbdulAziz Mohammed

Fahad Al AmeerFahad Al Ameer

OutlineOutline

E-marketing definitionE-marketing definition Six methods of e-marketingSix methods of e-marketing E-marketing strategiesE-marketing strategies E-marketing modelsE-marketing models Advantages and DisadvantagesAdvantages and Disadvantages Security ConcernsSecurity Concerns

What is eMarketing?What is eMarketing? Internet or Online MarketingInternet or Online Marketing

Marketing a brand of the Marketing a brand of the internetinternet

Distributing information Distributing information

Promoting an organizationPromoting an organization

1)1) Search engine marketingSearch engine marketing

2)2) Display AdvertisingDisplay Advertising

3)3) E-mail marketingE-mail marketing

4)4) Interactive marketingInteractive marketing

5)5) Blog marketingBlog marketing

6)6) Viral marketingViral marketing

E-Marketing MethodsE-Marketing Methods

E-Marketing MethodsE-Marketing Methods1)1) Search engine marketingSearch engine marketing

  Advanced Search

  Preferences

E-Marketing MethodsE-Marketing Methods2) Display Advertising2) Display Advertising

3) E-mail marketing (ex. Health related emails)3) E-mail marketing (ex. Health related emails)

4) Interactive Advertising 5) Blog Marketing4) Interactive Advertising 5) Blog Marketing

6) Viral Marketing (ex. Word of mouth)6) Viral Marketing (ex. Word of mouth)

E-Marketing StrategiesE-Marketing Strategies

Market researchMarket research

E-mail marketingE-mail marketing

Direct salesDirect sales

Business ModelsBusiness Models

E-marketing

E-Commerce:Selling goods And services

online

Publishing:Where you sell

advertise

Lead-Based- Sites:Banner sites online

Advantages of Advantages of eMarketingeMarketing

Availability of InformationAvailability of Information

Saves money Saves money (ex. In Ramadan AlRai tv aired a 15 second (ex. In Ramadan AlRai tv aired a 15 second

commercial for three days for 4,500 kd!)commercial for three days for 4,500 kd!)

ExpansionExpansion

Low CostLow Cost

Efficiency of AdvertisingEfficiency of Advertising

Limitations / Limitations / DisadvantagesDisadvantages

TechnologyTechnology

Low connection speedLow connection speed

ComplicationComplication

IntangibilityIntangibility

Security ConcernsSecurity Concerns

PrivacyPrivacy

EnryptionEnryption

Ciphers

Classical

Rotor Machin

es

Modern

Substitution

Transposition

Private Key

Public Key

Stream

Block

Block Block CipherCipher

Stream Stream CipherCipher

Block Cipher

Encryption

Ciphered Text

Plain Text

Key

SummarySummary

Definition of e-marketingDefinition of e-marketing

E-marketing strategies and E-marketing strategies and methodsmethods

Advantages and disadvantages Advantages and disadvantages

Security issuesSecurity issues

Thank You for Thank You for listening !listening !