email on demand 2015 release powered by. we believe that your players’ experience with your hosts...
TRANSCRIPT
![Page 1: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/1.jpg)
Email On Demand
2015 Release
Powered by
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We believe that your players’ experience with your hosts
should be cutting edge and personalized to a standard that
sets you as the leader in 1 to 1 customer service with the
most innovative software that make the extraordinary simple.
Our Mission:
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2015 Release
• Player Import
• Content Library
• Host Management
• Email Tools
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Player Import
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Player Import
Objective:
Load player data to drive targeted and personalized one-to-one communications
Data drives relevancy!
• Real-time
• Easy & efficient
• Flexible yet simple
• Results feedback
• Automated?
![Page 6: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/6.jpg)
Player Import
Players Club
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Player Import
Players Club
CSV Data File
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Player Import
Players Club
CSV Data File Upload to EOD
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Player Import
Players Club
CSV Data File Upload to EOD
List Segmentation
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Player Import
Players Club
CSV Data File Upload to EOD
List Segmentation
Caliber Play Type M-Life Caliber Play Type M-Life Caliber Play Type M-Life
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One to One
Hosts
Players
Player Import
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One to One
Hosts
Players
Mobile Social
From: [email protected] To: [email protected]
Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
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Player Import
• Real-time
• Easy & efficient
• Flexible yet simple
• Results feedback
• Automated?
![Page 25: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/25.jpg)
Content Tools
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Content Tools
Objective:
Load amenities, dining, entertainment, events and special offers that can be targeted to specific players to drive interest, engagement and bookings.
Targeted content drives response!
• Easy & efficient
• Flexible yet simple
• Consistent branding
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Content Tools
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Host Management
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Host Management
Objective:
Manage hosts and their contact information, photos and signatures.
Personalized messages build relationships!
• Easy & efficient
• Flexible yet simple
• Consistent branding
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Host Management
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Host Management
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Host Management
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Host Management
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Host Management
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Host Management
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Host Management
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Email Tools
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Email Tools
Objective:
Easy to use tools that create sophisticated and dynamic emails that build strong player relationships.
Simplicity inspires use,sophistication delivers results!
• Easy & efficient
• Flexible yet simple
• Consistent branding
![Page 56: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/56.jpg)
Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Email Tools
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Strategies for the
Coming Year
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Strategies for the Coming Year
Objective:
Continue to ‘wow’ your players with exceptional customer service and one-to-one communications while minimizing your teams’ time and effort.
• “On Behalf Of” Sends
• Automated Sends
• A/B Split Testing Automation
• Social Media Integration
• Mobile Apps
• Geo Targeting
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“On Behalf Of” Sends
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Direct Sends from Hosts
“On Behalf Of” Sends
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“On Behalf Of” sends by a Strategic Manager
“On Behalf Of” Sends
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“On Behalf Of” sends by an Automated Process
“On Behalf Of” Sends
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Automated One-To-One Communication
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Automation
Hosts
Players
One-to-One Communication
![Page 91: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/91.jpg)
Automation
Website&
List Generation
Players
WelcomeEmail
One-to-One Communication
![Page 92: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/92.jpg)
Automation
Players
WelcomeSeries
Website&
List Generation
One-to-One Communication
![Page 93: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/93.jpg)
Automation
WelcomeSeries
![Page 94: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/94.jpg)
Automation
WelcomeSeries
Hi David,Welcome to M Life!I’ll be your host here at Bellagio…
Day 1
![Page 95: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/95.jpg)
Automation
WelcomeSeries
![Page 96: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/96.jpg)
Automation
WelcomeSeries
Hi David,I’d like to tell you about our Amenities… Day 2
![Page 97: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/97.jpg)
Automation
WelcomeSeries
![Page 98: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/98.jpg)
Automation
WelcomeSeries
Hi David,
What types of EVENTS are you most interested in?
Day 3
![Page 99: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/99.jpg)
Automation
WelcomeSeries
By Day 3:
• David has received 3 personal emails from his host
• He’s received information about the property
• He’s told us what he’s most interested in
![Page 100: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/100.jpg)
Automation
Players
WelcomeSeries
Website&
List Generation
One-to-One Communication
![Page 101: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/101.jpg)
Automation
Players
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
![Page 102: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/102.jpg)
Automation
Behavior-DrivenAutomated Email Series
![Page 103: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/103.jpg)
Automation
Behavior-DrivenAutomated Email Series
Hi David,I see you are interested inSLOT Tournaments…Interest
based content
![Page 104: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/104.jpg)
Automation
Behavior-DrivenAutomated Email Series
![Page 105: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/105.jpg)
Automation
Behavior-DrivenAutomated Email Series
Hi David,Just a reminder about our Slot TournamentDon’t
Open
![Page 106: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/106.jpg)
Automation
Behavior-DrivenAutomated Email Series
![Page 107: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/107.jpg)
Automation
Behavior-DrivenAutomated Email Series
Hi David,I’d like to offer you $100 in Free Play if you can make it.
Open,No clicks
![Page 108: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/108.jpg)
Automation
Behavior-DrivenAutomated Email Series
• The host has listened to David’s feedback
• David has received additional information based on what he’s interested in
• David’s host is paying attention to him
![Page 109: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/109.jpg)
Automation
Players
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
![Page 110: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/110.jpg)
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
![Page 111: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/111.jpg)
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Host spends NO TIME
![Page 112: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/112.jpg)
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Host spends NO TIME
New player receives emails: • Personalized • Targeted • Behavior based
![Page 113: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/113.jpg)
• Empower your team to engage your players with
exceptional personalized customer service
• Strengthen player relationships and brand
loyalty
• Maximize bookings while saving time and money
EOD Mission:
![Page 114: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/114.jpg)
A/B Split Testing Automation
![Page 115: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/115.jpg)
A/B Split Testing Automation
Host creates an EOD email
![Page 116: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/116.jpg)
A/B Split Testing Automation
Host creates an EOD email
A/B Slit Test
![Page 117: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/117.jpg)
A/B Split Testing Automation
Host creates an EOD email
A/B Slit Test
Subject Line B:
![Page 118: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/118.jpg)
A/B Split Testing Automation
Host creates an EOD email
Subject A Subject B
10% of the list
10% of the list
![Page 119: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/119.jpg)
A/B Split Testing Automation
Host creates an EOD email
Subject A Subject B
10% of the list
10% of the list
Winner
80% of the list
30 min
![Page 120: Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard](https://reader037.vdocuments.site/reader037/viewer/2022110323/56649d705503460f94a52350/html5/thumbnails/120.jpg)
• Empower your team to engage your players with
exceptional personalized customer service
• Strengthen player relationships and brand
loyalty
• Maximize bookings while saving time and money
EOD Mission: