email marketing: the digital glue of social media - oms denver (june, 2010)
Post on 22-Oct-2014
2.331 views
DESCRIPTION
Email Email Marketing: The Digital Glue of Social MediaEngagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.TRANSCRIPT
![Page 1: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/1.jpg)
Online Marketing SummitDenver | June 23, 2010
Email Marketing:The Digital Glue of Social Media
DJ WaldowDirector of Community
Blue Sky Factory
1
![Page 2: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/2.jpg)
2
Email Marketing:The Digital Glue of Social
Media
![Page 3: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/3.jpg)
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve
success is email marketing. 3
WHO IS BLUE SKY FACTORY?
![Page 4: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/4.jpg)
4
WHO IS DJ WALDOW?
DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
![Page 5: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/5.jpg)
5
HOUSEKEEPING
Slide Stuff:• Publicly available – http://www.slideshare.net/djwaldow
Twitter Stuff: • @djwaldow• @blueskyfactory• @OMSummit• #OMSDEN
![Page 6: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/6.jpg)
Engagement
Email MarketingRelationshipsConversations
Community
Social MediaAwareness
Sales
6
WHAT ARE WE TALKING ABOUT?
… in no particular order …
![Page 7: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/7.jpg)
SilosInterdependencyCross-Pollination
7
WHAT ELSE?
![Page 8: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/8.jpg)
B2B VS. B2C
![Page 9: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/9.jpg)
9
SILOS
![Page 10: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/10.jpg)
10
EMAIL MARKETING
SOCIAL MEDIA
SILOS
![Page 11: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/11.jpg)
11
EMAIL MARKETING
Old school
Dead
Dull, Boring
Tough to make $
SOCIAL MEDIANew school
Alive
Shiny, Exciting
“Easy Money”
(Note Sarcasm)
SILOS
![Page 12: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/12.jpg)
12
![Page 13: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/13.jpg)
13
EMAIL MARKETI
NG
SOCIALMEDIA
![Page 14: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/14.jpg)
14
THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON
SILOS
![Page 15: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/15.jpg)
15
INTERDEPENDENCY
![Page 16: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/16.jpg)
16
INTERDEPENDENCY
![Page 17: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/17.jpg)
17
INTERDEPENDENCY
![Page 18: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/18.jpg)
18
INTERDEPENDENCY
![Page 19: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/19.jpg)
19
INTERDEPENDENCY
![Page 20: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/20.jpg)
20
Overall, individuals who have increased their usage of social networks over the past six
months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter
several times a day) are more likely to increase email usage by a ratio of 8:1, while
heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
Overall, individuals who have increased their usage of social networks over the past six
months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter
several times a day) are more likely to increase email usage by a ratio of 8:1, while
heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
![Page 21: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/21.jpg)
21
SOCIAL MEDIA NEEDS EMAIL MARKETING
![Page 22: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/22.jpg)
22
SOCIAL MEDIA NEEDS EMAIL MARKETING
55+ EMAIL NOTIFICATIONS
![Page 23: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/23.jpg)
23
Learn how to add this email sign up widget to
your Facebook page
EMAIL MARKETING NEEDS SOCIAL MEDIA
![Page 24: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/24.jpg)
24
EMAIL MARKETING NEEDS SOCIAL MEDIA
![Page 25: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/25.jpg)
25
EMAIL MARKETING NEEDS SOCIAL MEDIA
![Page 26: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/26.jpg)
26
EMAIL MARKETING NEEDS SOCIAL MEDIA
![Page 27: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/27.jpg)
27
CROSS-POLLINATION
![Page 28: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/28.jpg)
28
EFFECTIVE CROSS-POLLINATION
• Include• Make it easy• Be creative• Ask• Tell me why• Provide incentive• Don’t forget offline
![Page 29: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/29.jpg)
29
CROSS-POLLINATION: INCLUDE
![Page 30: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/30.jpg)
30
CROSS-POLLINATION: INCLUDE
![Page 31: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/31.jpg)
31
CROSS-POLLINATION: MAKE IT EASY
![Page 32: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/32.jpg)
32
CROSS-POLLINATION: BE CREATIVE
![Page 33: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/33.jpg)
33
CROSS-POLLINATION: ASK
![Page 34: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/34.jpg)
34
CROSS-POLLINATION: ASK
![Page 35: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/35.jpg)
35
CROSS-POLLINATION: TELL ME WHY
![Page 36: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/36.jpg)
36
CROSS-POLLINATION: TELL ME WHY
![Page 37: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/37.jpg)
37
CROSS-POLLINATION: PROVIDE INCENTIVE
![Page 38: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/38.jpg)
38
CROSS-POLLINATION: PROVIDE INCENTIVE
![Page 39: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/39.jpg)
39
CROSS-POLLINATION: PROVIDE INCENTIVE
![Page 40: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/40.jpg)
40
CROSS-POLLINATION: DON’T FORGET OFFLINE
![Page 41: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/41.jpg)
41
CROSS-POLLINATION: DON’T FORGET OFFLINE
![Page 42: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/42.jpg)
42
CROSS-POLLINATION: DON’T FORGET OFFLINE
![Page 43: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/43.jpg)
43
BENEFITS OF CROSS-POLLINATION
1. Makes both email & social media messages more powerful & effective
2. Extends the reach of your emails & social networks
3. Pinpoints influential brand ambassadors
4. Grows your email database & social networks
5. All the cool kids are doing it
![Page 44: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/44.jpg)
44
![Page 45: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/45.jpg)
45
![Page 46: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/46.jpg)
46
CONTINUE THE CONVERSATION
![Page 47: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/47.jpg)
47
• Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words• B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide)• Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)• Batman - http://www.flickr.com/photos/locationscout/3595095042• Robin - http://www.flickr.com/photos/locationscout/3595095146/• Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)• Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html• Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails-with.html• Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/• Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522• U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/• Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/• Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/• Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497• Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*All other images are screengrabs from Twitter or my personal email inbox
IMAGE CREDIT
![Page 48: Email marketing: The digital glue of social media - OMS Denver (June, 2010)](https://reader033.vdocuments.site/reader033/viewer/2022061106/54475b16b1af9f13098b4639/html5/thumbnails/48.jpg)
48
Thank YouVisit
www.onlinemarketingsummit.com
for more information
Follow us @OMSummit