email marketing overview by monique hodgkinson

http://www.ScreenCaffeen.com

Tools to Market Your Business Online

Email Marketing

By Monique Hodgkinson

Marketing Consultant

Copyright 2010 Screen Caffeen


Why Use Email Marketing

• Effective Marketing Tool– Reaches targeted audience

• Almost everyone checks email daily

– Cost effective– Has a good return (avg. $43.62 per $1 spent)



Before You Get Started• Understand the rules. CANN-SPAM Act

• Organize Your Contacts

• Be clear on the purpose of your email



Purpose• Informational?

– Newsletter– Quick update

• Promotional?– Specials– Coupons



Target Audience

• Who is the email targeting?

• What wording and graphics will grab your target audience?



Why Use Email Marketing Tools • Easy to:

– Manage lists– Create emails– Track results– Relationships with hosting providers



Design/Strategy• Needs to be:

– Eye-catching– Appealing to read– Have a call to action

• Avoid:– Too much text and information overload



Content

• Should be relevant to your audience

• Drive traffic to you website as appropriate

• Quality photographs

• Good copy



How Often?

Gauge what is right for you.– Over email and people unsubscribe– Positioning / Value



The Process

• Strategy Design Preview Revise Lists Selected Schedule Review



How Screen Caffeen Helps You

• Strategy

• Design

• Management

• Tracking



Time required to produce email campaigns

• Dependent on if you write the content or if I write the content



Questions?

• ????
