Email Marketing & NewslettersMR2 – Gioya van Rees & Zoë

Goudswaard100227 102389

ContentO What is Email marketing?O How does it work?O Advantages & DisadvantagesO Opt-in / Opt-out systemO Example #1: Mezz BredaO Example #2: Net5O Sources

What is email marketing?

O Form of direct marketing O Commerical and fund-raising

messagesO Very similar to direct mail marketingO Postal system to deliver messagesO Advertisements O Goal: new consumers,

persuade to buy

How does it work?O List of adressesO Software – select groupsO Target consumers by interestsO Messages are send all at onceO Track message O Links embedded in messageO Software reports actions consumerO More effective

AdvantagesO Direct marketing – reach target

group fast and easilyO Subscription – interests consumersO Check email more often than normal

mailO Cheap – no print costsO Easily to track for advertisers

DisadvantagesO Often seen as spamO Email marketing is unwantedO Misused

Opt-in systemO Opt in : sent emails on a large scaleO Permission consumerO Used for newsletters, marketing

communicationO Confirmed opt-in

Opt-out systemO Opt out: sent unwanted emails on a

large scale O No permission consumerO Also known as spamO Direct marketing companiesO World wide character of email

Example #1

Example #1

Example #1

Example #1

Example #1O Exclusive interviewsO Concert announcementsO Concerts that are happening this

weekO Concerts in pre-saleO One click and buy ticket

Example #2

Example #2

Example #2

Example #2

Example #2O Show announcementsO Exclusive clipsO Pictures and reports ( grenzenloos

verliefd)O ContestsO Recipes of master chefO Partnership with AppleO Partner mailing

Thank you for listening!

SourcesO http://www.ehow.com/how-does_511

8455_email-marketing-work.htmlO http://www.ondernemeneninternet.nl

/e-mail-marketing-mogelijkheden.html

O http://www.intemarketing.nl/marketing/technieken/e-mail-marketing

O http://www.jeroen.com/jeroencom/content/opt-in-opt-out.html

O www.mezz.nlO www.net5.nl