email marketing in today's world

Email Marketing:An overview of Email marketing.

Table of Contents:

Page Title: Page Number:Information about Email Marketing

3

How to Be Successful at Email Marketing

11

Benchmarks 17Trends 29Pros and Cons 39Work Cited 47

Email Marketing:Stats-

44% Of Email Recipients • Made At Least One

Purchase Last Year Based On A Promotional Email

64% Of People • Say They Open An Email

Because Of The Subject Line

Monday Emails • Had The Highest Revenue

Per Email

82% Of Consumers • Open Emails From

Companies

$44.25 Is The Average • Return On Email

Marketing Investment For Every $1 Spent

By 2016• There Will Be 4.3 Billion

Email Accounts

Email Marketing• Spending Grows 10% Year

Over Year

Compiled by author from salesforce.com images from google.com

Email Marketing:Stats-

Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name

CTR is higher when using the recipients company name in the subject line over no company mention

Saturday has the highest CTR at over 9%

49% of B2B marketers spend more time and resources on email than on other channels

59% of B2B marketers say email is the most effective channel for generating revenue

Compiled by author from . hubspot.com

Email Marketing:Why to Use Emails-

• Email Marketing Is CheapCost:

• Emails can be targeted to the ideal consumerSuccess

• With The Analytics Available It’s Easy To Track Responses To Your Emails

Measureability and

Flexibility:

Compiled by author from .everything-email.com

How to:Email Marketing Success

Tips- C

RI T I C

AL

Creative Relevance Incentive Timing Integrati

on Copy Attributes

Landing Page

Compiled by author from .everything-email.com

Email Marketing Benchmarks:Small & Medium Sized Business-

Industry: Open: Click: Soft Bounce

:

Hard Bounce:

Abuse: Unsub:

Business & Finance

21.6% 2.9% 0.8% 0.7% 0.0% 0.2%

Creative Services/ Agency

23.3% 3.0% 1.2% 1.0% 0.0% 0.4%

Entertainment & Events

21.5% 2.5% 0.6% 0.5% 0.0% 0.3%

Marketing & Advertising

18.6% 2.2% 0.9% 0.7% 0.0% 0.3%

Compiled by author from . smartinsights.com

Email Engagement Rates For 2015

Email Marketing Benchmarks: Larger Businesses-

Marketing Agencies & Services

Mean 25.1%

Median 21.3%

Top Quartile 48.0%

Bottom Quartile

8.0%

Media & Publishing

Mean 16.1%

Median 13.1%

Top Quartile 31.3%

Bottom Quartile

6.1%Compiled by author from . smartinsights.com

Email Engagement Rates For 2015:

Unique Open Rates

Email Marketing Benchmarks:Percentage of Email Opens-

Apple iPhone Gmail Apple iPad Outlook Apple Mail Google Android0%

5%

10%

15%

20%

25%

30%

-1.5

-1

-0.5

0

0.5

127%

17%

12%9% 8% 7%

-1.08

0.41

-0.19

0.74

-0.080.22

Percentage Of Opens On Different Plat-forms:

Percentage of Email Opens Change


Email Marketing Trends: Top 10-

Simple Email Design

Email Animation

Video In Emails

Customization

Predictive Intelligence

Pop-up Boxes Social Media Opt-in

Real-time Email

Marketing

Location-specific Email

Marketing


Email Marketing:Pros-

Fast to Produce

Get Visitors to Talk About You

Build Relationships

Demonstrate Expertise

Brand Awareness

Customization and Integration

Compiled by author from . inc.com greensplashdesign.com

Email Marketing:Cons-

Getting Attentio

nBeing Read

Compelling

Action

Lacks The

Personal Touch

Compiled by author from greensplashdesign.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Work Cited:

"10 Email Marketing Trends for 2015 - Smart Insights Digital Marketing Advice."Smart Insights. 3 Feb. 2015. Web. 18 Dec. 2015. <http://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-trends-for-2015/>.

"25 Mind Blowing Email Marketing Stats." Salesforce Blog. Web. 7 Dec. 2015. <https://www.salesforce.com/blog/2013/07/email-marketing-stats.html>.

"Email Marketing Benchmarks | MailChimp." MailChimp. Web. 18 Dec. 2015. <http://mailchimp.com/resources/research/email-marketing-benchmarks/>.

"E-mail Marketing - the Pros and Cons | Creative Web Agency | Greensplash UK." 15 Feb. 2011. Web. 7 Dec. 2015. <http://www.greensplashdesign.com/e-mail-marketing-the-pros-and-cons/>.

"Email Marketing - What Is It? Why Do It? And How?" Everything Email. Web. 7 Dec. 2015. <http://www.everything-email.com/email-marketing-what-is-it-why-do-it-and-how/>.

"Email Marketing Statistics 2015 Compilation." Smart Insights. 29 June 2015. Web. 18 Dec. 2015. <http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/>.

"Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats."Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats. Web. 18 Dec. 2015. <http://www.hubspot.com/marketing-statistics>.

"Top 5 Reasons Why Email Marketing Still Works." Inc.com. 29 Sept. 2014. Web. 7 Dec. 2015. <http://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html>.

"What Is Triggered Email Marketing Definition ?" What Is Triggered Email Marketing Definition : The Digital Marketing Glossary : Illustrated Terms and Definitions. Web. 18 Dec. 2015. <http://digitalmarketing-glossary.com/What-is-Triggered-email-marketing-definition>.