email marketing best practices + benchmark data - final
TRANSCRIPT
Email MarketingBest Practices + Benchmark Data
Jeanne HopkinsDirector of Marketing
Twitter: @jeannehopkins#hubspotemail
#hubspotemail
Email Is Just One Piece
Takeaway: Resend.
Takeaway: Follow up.
Takeaway: Confirm.
Takeaway: Introduce.
Takeaway: Manage.
Takeaway: Research.
Takeaway: Test.
Takeaway: Segment.
Takeaway: Analyze.
Takeaway: Frequency.
How to Put All the Pieces Together?
d.j.k. on flickr
Complicated & Confusing
Easy & Integrated
Grow Email Lists w/ Offers & Landing Pages
Segment Email Lists Automatically
One Database for Nurturing & Campaigns
1 Profile for Leads: Site Visits & Email History
Track Traffic, Leads, Sales from Email Campaigns
How to Get Help…
What’s HubSpot?
• Inbound marketing software + training• Over 3,700 customers in 3 years• 200+ employees
Learn the Value of the HubSpot Software…
• As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
• Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
• Gives you access to http://success.hubspot.com
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Learn the Benefits of the Value Added Reseller Program
• Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
• Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
• Margin share of 20% on all deals for the life of the customer
• Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
A Group that Wants to Change How the World Does Marketing!
Ask for Help…
• Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
• Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
Q&AFree Website Assessment:
www.HubSpot.com/Inbound-Marketing-Assessment/